Introduction

At an age when many teenagers are just beginning to explore their creative identities, Ludvig Gulhane has already established one. Not just an Instagram page or a logo, but a multidimensional brand—LGXstudio—that combines hyper-realistic drawing, content creation, global brand partnerships, and a fashion label that’s redefining what it can mean to create with both detail and purpose.

LGXstudio: The Umbrella of Creativity

LGXstudio is more than Ludvig’s handle—it’s the creative platform under which all his projects live. From viral drawing series and global art exhibitions to his recently launched fashion sub-brand Urban Flower by LGXstudio, the platform forms an ecosystem that reflects his drive, discipline, and artistic sensitivity.

His creative journey began with hyperrealistic drawing—ultra-detailed works that turn ordinary objects into intimate studies of light, form, and texture. Among his standout works are pieces from his ongoing 2000s Art Series, including nostalgic icons like a Game Boy and a cassette tape. “There’s something universal about the emotional pull of an object,” he says. “I try to show that.”

These works didn’t just catch eyes—they opened doors. Ludvig went on to collaborate with global brands such as Mont Marte, QWSTION, Evereden, and Ere Perez, often drawing their products in stunning detail. QWSTION even featured him as a product critic on their website, highlighting the emotional literacy and conceptual clarity in his creative reviews. From 2025 to 2026, Ludvig’s hyperrealist food-themed artworks are expected to be exhibited in Madrid, Innsbruck, and Paris.

Urban Flower by LGXstudio: From Drawing Board to Fashion Line

Urban Flower by LGXstudio, his fashion sub-brand, is preparing to launch with The MONOCHROME Collection: two t-shirts designed entirely from scratch. From cut and sewn to packaging and tags, every decision passed through Ludvig’s hands. “I didn’t want to put designs on blank shirts—I wanted to build the entire product experience myself,” he explains.
As part of the brand’s upcoming debut, Ludvig coordinated a full-scale photoshoot in New York City—despite living across the country at the time. He independently managed the entire production: securing the photographer, scouting locations, styling the shoot, and overseeing visual direction. “There was no agency behind me,” Ludvig says. “Just me, a checklist, and a vision.”

A Campaign Unlike Any Other

What’s coming next isn’t just a product drop—it’s a collaborative movement. For Urban Flower’s campaign, Ludvig has brought together three leading teen fashion creators—ages 13 to 16—from Australia, Belgium, and Canada, planning a multi-creator Instagram launch that combines personal reels and a joint collaborative post. Together, they aim to produce a 4-way Instagram campaign, directed and conceptualized by Ludvig, that could reach hundreds of thousands of viewers.

“It’s not just about virality,” Ludvig says. “It’s about showing that we, as young creators, don’t need validation to build at scale.”

This peer-led model is rare and potentially revolutionary. It reframes teenage creators as cultural drivers rather than digital anomalies. The authenticity and boldness of the campaign are rooted in shared experience: teens building for teens, with no adult intermediaries shaping the message.

The authenticity and boldness of the campaign lie in the fact that it was led entirely by teens—yet the final product meets the creative standards of any professional campaign.
Built solely by teens, the campaign not only captures the spirit of youth-led creativity but also delivers a polished outcome that rivals industry-level work.

The Philosophy Behind the Product

Urban Flower is designed with scarcity. Only one drop per year—each campaign, each product, deeply considered and carefully executed. This isn’t about chasing trends. It’s about creating work that people can feel connected to—emotionally, socially, and creatively.

Ludvig’s approach contrasts sharply with fast fashion and content churn. “When you make fewer things, you give them space to matter,” he says.

The MONOCHROME Collection reflects this. It’s minimal but conceptually layered. It tells a story not through graphics, but through construction, cohesion, and intentional restraint. It’s a wearable design for those who care how things are made.

Building a Brand, Growing a Community

Ludvig’s personal brand is not a vanity project—it’s a strategic platform. In just five months, Ludvig’s message resonated across Instagram—reaching millions and growing his following to over 55,000. More impressively, the engagement is real: each post, reel, and carousel is curated with thought, purpose, and authenticity.

“I want every post to say something—visually and emotionally,” he explains. Every reel is self-shot and edited. Every caption is handcrafted. And every brand he collaborates with must pass one test: alignment with his values.

This intentionality extends to every aspect of LGXstudio. Whether it’s a drawing of a Mont Marte paint tube or a stitched label on a t-shirt, Ludvig applies the same commitment to detail. “If it carries my name, it carries my reputation,” he says. “That means everything.”

Creative Impact, Not Just Output

His audience includes not just art enthusiasts, but fellow creators—young people who message him for guidance or inspiration. While Ludvig doesn’t consider himself a mentor, he makes an effort to respond. “I remember what it felt like to not know where to start,” he says. “Sometimes one response is enough to shift someone’s confidence.”

He’s not operating in a vacuum. Everything Ludvig builds is in conversation with others—whether it’s through shared aesthetics, communal storytelling, or participatory campaigns.

What’s Next for LGXstudio

With the MONOCHROME Collection on the verge of launch and exhibitions on the horizon, Ludvig is already conceptualizing future campaigns. He plans to continue merging analog and digital storytelling—likely through reels, visual art, and multi-creator partnerships.

Urban Flower’s next release is still in development and may feature new collaborators, experimental silhouettes, or different drop formats—each release designed to stand on its own. LGXstudio’s ecosystem is expanding, but slowly and deliberately.

“I don’t want to grow for the sake of it,” Ludvig says. “I want every new project to feel like a meaningful next step.”

He’s interested in continuing to evolve his storytelling—primarily through digital media, community-facing campaigns, and future creative formats.

Summary

Ludvig Gulhane is 15. But more importantly, he is leading, not by chasing trends, but by honoring creative rigor. Through LGXstudio and Urban Flower, he is modeling a new kind of youth-led branding—one that’s as emotionally rich as it is visually sharp. And he’s just getting started.