Friday, March 29, 2024

Marketing Platform and Startup Manycontent Utilizes Artificial Intelligence for Marketing Content with Images and Texts

In the last five years, Brazil has occupied considerable space in the international technology market from companies well known to the public, such as Nubank, Ifood, Mercado Livre and the most recent Brex, from the new Brazilian billionaires Pedro Franceschi and Henrique Dubugras. The increasing number of Brazilian technology companies reaching the international market portrays the right moment for developing scalable digital businesses worldwide.

This competition is increasing. There are dozens of new Brazilian companies about to become “unicorns” in the global market due to ideas that caught investors’ attention and users’ interest, enabling international operations.

Among the promising startups, Manycontent from Santos on the coast of São Paulo is a highlight in the marketing area. It bets on artificial intelligence developed to save time for people who create content for themselves or companies on social networks.

The idea came from the founder Christian Barbosa, who in 2018 brought the current CEO of the company Bruno Mello and the current CTO Anderson Alves to be partners to act in the development, management and sales of the platform. In August of that year, they launched Manycontent’s Alfa on the market, with the support of famous Brazilian angel investor and serial entrepreneur Jonathas Freitas, who also became a partner in the startup. Jonathas is already recognized in the market for having founded and invested in more than 40 technology startups in Brazil, including Blitzpay and Touroclass, current industry highlights. In 2021 he was considered one of the most critical people in Brazil in the technology field by Jornal de Brasilia. 

Since its founding in 2018 until now, Manycontent has grown, surpassing the USD 10 million mark in the international market and appearing on the lists of Brazilian companies with the potential to become unicorns due to expansion to other countries, including the United States.

In an interview, Bruno Mello spoke about the receptivity of the international public: “The arrival abroad was excellent! As Manycontent is a differentiated and complete platform, we bring convenience, security and assertiveness to customers. Therefore, in countries that have a superheated market for content, we are doing very well. In those that are still in their infancy, we are opening up opportunities and having extremely positive feedbacks,” said the CEO of Manycontent.

And it’s no wonder their technology can collect data and use it to develop personalized art and texts for a particular person or company on the internet, all designed taking into account what’s trending on the networks and what will be able to engage within that segment, all automatically, with the possibility of disapproving or approving content and even editing it. All user history on the platform is also transformed into data to improve the experience with each use.

In all, more than 700 thousand projects have been created on the platform, which has already conquered more than 5 thousand users internationally, in two different versions, the first in Portuguese and the most recent in English.

When we talk about artificial intelligence doing people’s work, there is always controversy; however, in this case, the objective is that this technology is an ally in this sense and can be a tool capable of scaling the business for agencies and professionals who usually work creating content. Bruno believes that with this technology, professionals in the area can ignite business: “Agencies or social media managers cannot easily scale their business, as everything has to go through people. Today, we have hundreds of agencies and social media managers working with Manycontent. They outsource content creation with the platform, and with that, they are able to scale their business absurdly and serve many more customers,” said the content marketing specialist.

 We are facing a Brazilian startup that sowed a brilliant idea in 2018, which is about to become an indispensable tool in the world of content marketing at a global level in the coming years. 

The technology is available in the United States, and people can find it on www.manycontent.com/ 

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