More than just entertainment and a pleasant experience to the ears, music also serves as a powerful tool that can bring life-changing realizations and motivate a person to go after their aspirations in life. Indeed, the power of lyricism has its way of impacting a person’s perspective in life, giving them some things to think of and reflect on. Through the years, music has sparked civil movements that have led to massive changes in society. Rapper Shoplift Spitz is no stranger to all of this, and he intends to use his musical talent to advance a greater purpose: to break the stigma of being held back due to one’s background in life. Not only through his music but his storytelling visuals shot by Filmmaker Jordan Garland. With this in mind, he is set to release his newest album, Every Day Above Ground, this coming February 21.
Shoplift Spittz, also known as Deon “Shoplift” Williams, is a rising music artist and entertainment personality based in Detroit. He is the son of one of the members of the famous Detroit quartet Four Tops, the group that helped define the city’s Motown sound. He is most notable for his outstanding music career under the local label Do Something Ent., which has allowed him to work and tour with famous artists such as 50 Cent, Lil Boosie, Fred Da Godson, Tabius Take, and many more. His experience has opened doors to various media appearances both nationally and internationally. Besides his musical undertaking, he is also the rising entrepreneur behind the apparel and merchandise brand SLVM LXRDZ.In all his endeavors, Shoplift Spittz is consistent with his ultimate vision of bringing exuberating positivity and motivation to the audience. He is active in mentoring the youth in music and promoting youth safety. Essentially, he hopes to inspire people and reveal a more positive outlook of the future through his music. His upcoming album, Every Day Above Ground, was designed to do the same. One of its singles, “Distance,” has already amassed more than 300,000 views from its feature on World Star.
The album was inspired by the many challenges Shoplift Spittz had endured and overcome through the years. After his father passed on his arms many years ago, the loss brought him to a dark place. He soon found himself engaging in an unsafe environment and problematic social activities, which overshadowed his passion for music. But he soon realized that he wanted to make his father proud.
“I knew there was more to life, and I didn’t want to disappoint my mom or those who have sacrificed to put me into a better position. I realized something needed to change, but I just didn’t know how to go about making the change happen,” shares the musician. His experiences eventually led to a series of life-changing realizations that molded him into the empowered person he is today.Through Every Day Above Ground, he hopes to help people reflect on their life experiences as he reflects on his own. Ultimately, his upcoming hits will urge people not to let far from past experiences dictate their future success. Through the feature of Love and Hip-Hop’s Tabius Tate, beats by Mr. T., and the production and engineering work by Selasi Duse, the album is set to take the music industry by storm.