MobileMasr, the MENA region’s first SaaS powered re-commerce platform, is not just another online storefront, its the future of e-commerce by bringing standards such as product validation and assessment, warranty, installment options to the secondary market for used phones without the need of establishing warehousing and fulfillment centers similar to the conventional e-commerce model.
Founded by tech visionary Wael El Ashry, MobileMasr is making waves by tackling head-on the problems that have long plagued the secondary market of used phones. —market fragmentation and the lack of standards.
Every year, around 20 million smartphones are passed from hand to hand among Egypt’s 80 million smartphone users, and until now, buyers had little assurance about the quality of the second-hand devices they purchased or any trust in the seller.
“We’re not interested in the conventional e-commerce model,” El Ashry says, “Those rely on warehousing and fulfillment centers, but the real future of e-commerce lies in the re-commerce or secondary market. It’s all about connecting buyers and sellers directly, enabling them to trade their used items with trust established through our patented technology that performs remote diagnostic and testing of every phone on the portal.”
And this is where MobileMasr truly shines. Their proprietary software sets the stage for remote diagnostic testing and reporting on used phones, covering both iOS and Android systems. Imagine shopping for a used phone and being handed a comprehensive report on your potential new device – that’s the assurance MobileMasr delivers to its users. Each listing on their platform comes with detailed diagnostics, underpinning their commitment to transparency and earning them a reputation for uncompromising trustworthiness.
“We have patented tech that allows for remote diagnostic and reporting of every used phone listed on our portal,” explains El Ashry, emphasizing the uniqueness of their service in the secondary market that’s in dire need of standards.
Further solidifying buyer confidence, every transaction is accompanied by an instantaneous e-contract between buyer and seller and the comforting cover of a MobileMasr warranty, bolstering their vision of becoming the unofficial regulator of the secondary market for used electronics in Egypt.
It’s not just about selling a product; it’s about selling peace of mind. “It’s about creating a standard where there was none, offering value where there was uncertainty,” El Ashry states.
This is particularly crucial in a space where installment options can make or break a sale. MobileMasr’s installment options serve as the cherry on top, making the platform the go-to destination for savvy consumers.
The success of MobileMasr can be pinned to their innovative approach to re-commerce that prioritizes user experience over traditional e-commerce logistics. El Ashry and his team are driven by the belief that technology can validate the condition of a product and the seller, thereby creating the foundational trust required by buyers.
The sky’s the limit for MobileMasr. With plans to soon expand their offering to include used laptops, the startup seems poised to redefine re-commerce across the region further.
Given the burgeoning tech-savvy population and the dynamic nature of Egypt’s digital landscape, it’s clear that MobileMasr stands as a flagship of modern entrepreneurship, a testament to where vision, technology, and a deep understanding of market needs can lead. For Wael El Ashry and the team at MobileMasr, the journey is just beginning – to a future where access to quality used electronics is just a click away, and trust is the currency of their ever-growing platform.
Published by: Martin De Juan
