Italian luxury denim label Jacob Cohën opened its first store in the United States on October 27, 2026, at 790 Madison Avenue on the corner of East 67th Street. The two-floor Upper East Side boutique carries the brand’s men’s and women’s collections and opens the first chapter of a planned American retail rollout.
Key Takeaways
- Jacob Cohën’s first US flagship sits at 790 Madison Avenue, between East 66th and 67th Streets, and opened October 27, 2026.
- The boutique spans more than 400 square meters, roughly 4,300 square feet, across two floors.
- Store hours run 10 a.m. to 6 p.m. Monday through Saturday and noon to 5 p.m. on Sunday.
- Jacob Cohën Company closed 2024 with turnover of about 80 million euros, with exports making up 85% of revenue.
- A 30 million euro bank financing package backed by SACE funds a 2025 to 2029 plan that includes monobrand boutiques in the US and Europe.
- The US became a leading online market for Jacob Cohën after the brand launched e-commerce in 2022.
Jacob Cohën Brings Two Floors of Made in Italy Denim to East 67th Street
Jacob Cohën built the Madison Avenue store to feel closer to a private residence than a showroom. President and creative director Jennifer Tommasi Bardelle conceived the project, and the company describes the space as “a sophisticated and elegant living room, rigorously Made in Italy.”
The ground floor holds the womenswear collections. Cognac-colored leather covers the wall paneling, while smooth and fine-corded velvets run across the floors, walls and rugs. Denim, the label’s signature fabric, appears in unexpected places: wall panels, seating, mirror frames and the pouffes inside the fitting rooms, some of which are finished in leather. Floral wallpaper printed with the Jacob Cohën logo softens the material palette. The upper floor is dedicated to menswear.
Tommasi Bardelle framed the opening as a direct challenge. In the company’s announcement, she said the US flagship “means competing in the homeland of denim,” a pointed line for an Italian brand entering the country where jeans began as workwear.
A Family-Founded Brand Built in the Veneto
Photo Credit: Unsplash.com
Jacob Cohën traces its roots to 1985, when the Bardelle family founded the label in the Padua area of northeastern Italy. Nicola Bardelle relaunched it in 2003 as a luxury denim brand, moving jeans out of the workwear category and positioning them alongside tailored clothing. Jennifer Tommasi Bardelle now leads the company as president and creative director.
Production remains anchored in Italy. Jacob Cohën Company keeps manufacturing mainly within the Veneto region and is strengthening its logistics site at Piove di Sacco, near Padua. That supply chain sits at the center of how the brand presents itself to American shoppers, and it is the reason the Madison Avenue store leans so heavily on the phrase Made in Italy.
Online Demand and a Five-Year Plan Led Jacob Cohën to New York
The Madison Avenue opening did not come out of nowhere. Jacob Cohën launched its e-commerce platform in 2022, and the United States quickly became a leading market for those online sales. A physical store in New York gives that existing customer base a place to try on fits and fabrics in person.
The financing behind the move is equally deliberate. Jacob Cohën Company secured a 30 million euro package from a consortium of Italian banks, backed by SACE, Italy’s state export credit agency. The money supports a 2025 to 2029 industrial plan focused on doubling production capacity and opening monobrand boutiques in the US and Europe. The company says New York is the first in a series of planned US points of sale.
Jacob Cohën Company reported turnover of about 80 million euros for 2024, with 85% of revenue coming from outside Italy. For a brand already that dependent on foreign shoppers, a direct retail presence in the United States is a logical next step rather than a leap.
Madison Avenue Remains the Entry Point for European Labels
Jacob Cohën chose a familiar path. European fashion houses have long used the stretch of Madison Avenue between the 60s and 70s as their first American address, drawn by an Upper East Side customer base and a steady flow of international visitors. That visitor traffic matters, and New York saw this summer how quickly spending climbs when the city draws crowds, with the World Cup delivering about $2 billion to the New York City economy.
For Jacob Cohën, a corner location on East 67th Street places the brand among established luxury neighbors while giving it a two-sided storefront to introduce a label many American shoppers may know only from department store racks or online orders.
Visiting the Jacob Cohën Madison Avenue Store
The Jacob Cohën flagship is located at 790 Madison Avenue, New York, NY 10065, between East 66th and 67th Streets. The store is open Monday through Saturday from 10 a.m. to 6 p.m. and Sunday from noon to 5 p.m. Shoppers will find women’s collections on the ground floor and men’s collections upstairs.
FAQs
Where Is Jacob Cohën From?
Jacob Cohën is an Italian brand founded in 1985 in the Padua area of northeastern Italy. Its production remains based mainly in the Veneto region.
Who Owns Jacob Cohën?
The brand is owned by Jacob Cohën Company, which grew out of the Bardelle family business that founded the label. Jennifer Tommasi Bardelle serves as president and creative director.
Where Is the Jacob Cohën Store in New York?
The store is at 790 Madison Avenue, at the corner of East 67th Street on the Upper East Side. It is open daily, with shorter hours on Sunday.
Why Are Jacob Cohën Jeans Expensive?
Jacob Cohën positions its jeans as luxury garments rather than workwear and produces them in Italy, mainly in the Veneto region. The company has not published a breakdown of its pricing.
