Follow a Child on His Journey to Resilience and Bravery in this Atmospheric Novel

By: Elena Mart

We all have been so busy, busy in the relentless noise and hyper-accelerated digital culture, that we limit ourselves from enjoying the beauty of life. If only we stopped to see the beauty of existence, maybe we could find our voice again. Ian Hanes, a writer whose literary and artistic work is cataloged at ianhanes.com, has delivered a profound meditation on memory, place, and the invisible threads that bind our lives together in his latest novel, August: We Carry What We Bury.

For readers who crave storytelling with moral weight, emotional resonance, and a distinctly human pulse, Hanes’s novel marries the poetic cadence of regional American fiction with a sweeping, global historical consciousness, and it suggests that the smallest towns often hold the deepest truths.

The Geographic and Emotional Center of Lebanon, Kansas

The novel opens in Lebanon, Kansas, a small Midwestern town of 178 souls, and the officially designated geographic center of the contiguous United States. It is a place where “time folds itself like laundry, neat and strange”. Hanes employs a daring, haunting narrative device: a deceased young woman who watches over the town with omniscient, tender grief. She narrates the town’s trajectory from its optimistic settlement in 1876 through the crushing blows of the Great Depression and the slow, inevitable hemorrhaging of its youth to the coasts.

At the pulsing heart of this fading town is August, a boy born in August 1959, named by a teenage mother who believed an entire month belonged to him. Raised by a stoic, pious grandfather on the prairie, August grows into the golden boy of Lebanon and becomes the basketball star who, in the unforgettable winter of 1977, leads the Lebanon Bronchos to a Kansas 1A State Championship.

But not every victory changes life drastically, and it is no different for August. Even the triumph of the 1977 championship brings quiet heartbreak as unbridled potential leads to tragic circumstances. When a budding, unspoken romance between August and the narrator, a young Black girl whose family’s bus broke down in Kansas on their way to Chicago, the story is cut short by a senseless accident. From there, we see how the novel deepens and becomes an exploration of how a community carries grief, how secrets settle into the dust of Main Street, and how love persists long after life has flickered out.

What elevates Hanes’s writing above standard rural drama is its rich intertextual fabric. The ghost-narrator watches as Bruce Springsteen passes through Lebanon, stepping into the small church at the geographic center of the nation, capturing the sacred, working heart of America. Springsteen’s presence serves as a thematic anchor: a recognition that places left behind by the modern world are not empty, but simply “waiting for someone to listen, waiting for someone to remember”.

Hanes also weaves historical parallels through the text, notably invoking Founding Father John Adams. Just as Adams was a farmer who returned again and again to the soil of Braintree, Massachusetts, August remains tethered to his land and fights bitterly yet maintains a profound intellectual kinship with the generational cycles of ordinary men trying to do right by their children.

When August later finds an infant boy, also named John, left on his porch with a battered toy tractor, the novel expands its thematic scope, and we see how August becomes a protective father figure. He raises young John with dignity and steady hands he learned from his own grandfather, even as new storms gather on the horizon of the 21st century.

From the American Prairie to the Shores of Beirut

In its second half, Hanes’s narrative executes a breathtaking geographical leap, connecting the Kansas prairie to the vibrant, scarred streets of Beirut, Lebanon, and the ancient river valleys of Iraq. By juxtaposing the Phoenician history of seafaring cities, such as Sidon, Tyre, Byblos, and Arwad, with modern political turmoil, Hanes reminds us that humanity has always been shaped by what we carry across water.

We meet characters like Bahri Haddad, a Beirut fisherman whose life is anchored by the rhythmic tides of the Mediterranean, and his wife Layla, whose childhood was forged in the shadow of Saddam Hussein’s regime in Iraq. Through Layla’s harrowing escape from Baghdad during the 2003 coalition invasion, the novel examines the contradictions of life under authoritarian rule, where fear and opportunity could sit side by side within the same household.

The convergence of these disparate worlds and the quiet Kansas farm where August faces his mortality and the bustling, fragile fish markets of Beirut creates a symphonic resonance. Hanes also illustrates that human suffering, resilience, and love are universal languages, even though they vary from person to person. Whether it is a farmer tending corn in the geographic center of America or a mother fleeing across a war-torn border with a vial of insulin, the human spirit struggles against the same fundamental currents.

A Debut Built on the Strength of Its Narrator

One Goodreads reviewer singled out the book’s voice as its most remarkable achievement, describing the narrator’s reflections from beyond death as “poetic and profoundly moving” and hearing echoes of Kahlil Gibran in the novel’s sense that life and death are inseparable companions.

The prose is lyrical yet unpretentious, which allows readers to be steeped in the sensory details of damp earth, diesel fumes, cedar salt, and prairie wind. Plus, how the story is narrated captures the cadence of rural speech without mockery and the weight of geopolitical trauma without abstraction.

For literary fiction readers looking for their next sanctuary, the novel asks them to look closer at an often overlooked corner of the world, to respect the historical weight carried by ordinary people, and to sit with the idea that even in the face of grief, aging, and historical upheaval, love, resilience, and hope remain “an ever-fixed mark”.

Hanes has crafted a global epic rooted in ordinary lives, the places that hold them, and the grief they carry.

The novel is available in ebook, hardcover, and paperback editions. Readers can also register their details at ianhanes.com for updates, reviews, press releases, and news on his future releases, including his next book, A Passage of Time.

About the Author

Ian Hanes is a historian‑novelist from the wind‑scoured slopes of Mynydd Bodafon on Anglesey, where the quiet weight of landscape shapes both his life and his fiction. A former university lecturer and headteacher, he brings a scholar’s eye for human truth to stories rooted in family, resilience, and the small acts of courage that define ordinary lives. His work blends dust‑warm lyricism with wry humor, drawing on decades of teaching, parenting, and historical study to craft narratives that feel lived‑in and deeply human.

Book Details

Book Name: August: We carry what we bury

Author Name: Ian Hanes

ISBN Number: 979-8950750250

Ebook Version: Click Here

Hardcover Version: Click Here

Paperback Version: Click Here

Who Qualifies as a High-Income Earner? A New Orleans Tax Attorney Explains

By Dr. Tamara Patzer

In brief: Most business owners assume the top 1% means private jets. The public data says the line is far lower, and crossing it brings tax and legal exposure many owners never plan for. This feature explains who counts, how much of the federal income tax the group pays, why income is not wealth, and what a 2026 estate tax exclusion of $15 million means for founders.

Ask a room of business owners whether they belong to the top tier of American earners, and most will laugh. The picture in their heads has a private jet in it. New Orleans tax and estate attorney Todd M. Villarrubia argues the real line is much closer than that, and that crossing it brings legal and tax exposure that many owners have never planned for. Here is what the public data says, and what his book, Entrepreneurial B.E.A.S.T. Mode™, makes of it.

What Income Does It Take To Be In The Top 1% Of U.S. Taxpayers?

For tax year 2023, the most recent year of IRS data available, a filer needed an adjusted gross income of about $676,000 to land in the top 1%, according to the Tax Foundation’s analysis of IRS data. That is a high income, but it is not a billionaire’s income. A founder who draws a salary, takes distributions, and sells a few assets in a good year can cross it.

Villarrubia opens his first chapter on exactly this point. “However, the reality is that the threshold for being in the ‘top 1% of America’ is lower than many believe.” He adds that the club does not require the trappings: “Membership doesn’t require a Gulfstream; it simply requires having built or accumulated significant financial power.”

The cutoff also moves. It differs by state and by year, and a single large sale can lift one household over the line for twelve months and then drop it back. Treat any published number as a snapshot.

How Much Of The Federal Income Tax Does The Top 1% Pay?

The top 1% of filers paid about 38.4 percent of all federal individual income taxes in tax year 20231. Whatever a reader thinks about that figure, it explains why tax planning is a standing line item for these households rather than a once-a-year chore.

Villarrubia is careful to say that the group is not uniform. In his book, he notes that effective rates vary with how income is earned, where a person lives, and what choices were made about timing. Someone paid mostly in wages and bonuses faces a different picture than a founder whose income arrives as long-term gains. The point is not that the group has one tax problem. It has several, and each depends on the facts.

Is A High Income The Same As Being Wealthy?

No. Income is what comes in during a year, and wealth is what remains. Villarrubia puts it in one line: “Income is a flow; net worth is a stock.” The Federal Reserve’s distributional accounts estimate that the top 1% held roughly $60.3 trillion in net worth in the second quarter of 2026, which shows how much of the country’s balance sheet sits with a small group.

The warning in his book runs the other way. A high salary does not protect anyone. In his words, “having a high income and high net worth in no way secures your future”, and he follows it with a plain instruction: you secure your future.

Why Do Many Founders In The Top 1% Not Feel Rich?

Because the money is usually locked inside the company. Villarrubia writes that “Most of their balance sheet is illiquid and concentrated in a single asset: their company.” Until a sale, a recapitalization or another liquidity event, that value exists on paper.

That mismatch creates a quiet risk. An owner can be comfortable on paper, short on spare cash, and exposed to a single lawsuit, a single customer, or a single bad year. The book lists the liquidity events that turn paper into money, including a public offering, an outright sale, a recapitalization, and a secondary sale, and argues that planning should happen before any of them, not after.

What Does The Federal Estate Tax Have To Do With It?

For people who die in 2026, the federal basic exclusion amount is $15,000,000 per person, according to the IRS. A founder whose company, real estate, and investments together exceed that figure has a taxable estate unless something changes the picture. A business valued at $40 million, for example, can push a family well past the exclusion even when the owner lives modestly.

The exclusion is a federal number. Other taxes and state rules can apply, and the amount can change with future legislation. Checking a plan on a schedule beats checking it once.

What Do Families That Keep Wealth Across Generations Do Differently?

They explain it to their children. Villarrubia observes that families who keep wealth share the reasons behind it, and the methods, with the next generation. He describes them as families that “treat wealth like a business, not a windfall, and view legacy as a mission, not an accident”.

In practice, he points to written governance, regular reviews, and early education for heirs, along with planning that is done before a sale rather than after it. None of that requires a specific dollar amount. It requires a decision to treat the family balance sheet as something that needs management.

Common Questions

Is The Top 1% By Income The Same Group As The Top 1% By Net Worth?

No, and the two sources above measure them differently. Income is measured on a tax return for one year. Net worth counts everything owned minus everything owed.

Does A Business Owner Need A Family Office?

Not always. Villarrubia writes in his book that not every family needs a full-service one. It depends on the number of entities, the number of states, and the stage of the family.

When Should An Owner Start Planning?

Before a sale, a death, or a lawsuit makes the choices for them. Many planning steps take time to put in place and cannot be added after the event.

Is This Article Legal Or Tax Advice?

No. It is general information. A lawyer and a tax adviser must look at the facts of each case.

Sources

1. Tax Foundation, Who Pays Federal Income Taxes? Tax Year 2023

2. Federal Reserve Distributional Financial Accounts, Net Worth Held by the Top 1% (FRED):

3. Internal Revenue Service, What’s New: Estate and Gift Tax:

About the author. Dr. Tamara Patzer is a publisher and former newspaper editor. She was on the staff of The Charlotte Sun when it was named a 2005 Pulitzer Prize finalist for its Hurricane Charley coverage.

About the source. Todd M. Villarrubia is an attorney with an LL.M. in Taxation and a Juris Doctorate. He is an Accredited Estate Planner, a Board Certified Expert in Estate Planning and Administration, and a Fiduciary Investment Advisor Representative. He is the author of Entrepreneurial B.E.A.S.T. Mode™. Wealth Planning Law Group, 101 W. Robert E. Lee Blvd., Ste 404, New Orleans, LA 70124. Phone: 504-982-8207. Email: todd@lawealthplan.com. Website: Wealth Planning Law Group

Disclaimer: This article is for general informational and educational purposes only and does not constitute legal, tax, financial, or investment advice. Tax laws, regulations, and individual circumstances may vary. Readers should consult a qualified attorney, tax professional, or financial advisor before making decisions based on the information presented. Reading this article does not establish an attorney-client relationship.

Looking for a Gift for Plant Lovers? Meet Plantiemoji

By: Elena Mart

A playful companion gives a favorite plant an expressive face, with clear care cues its owner can read at a glance.

Plantiemoji, Plantalk’s AI-powered plant companion, is a useful gift for friends who love houseplants but aren’t always sure how to care for them. A sensor tracks growing conditions, while an emoji display and the Plantalk AI app help owners make sense of the readings and decide what to do next.

How Do I Know If I’m Overwatering Or Underwatering My Plants?

Plantiemoji helps owners check conditions before they reach for the watering can. Its sensor sits in the soil and measures soil moisture, light intensity, temperature and air humidity. The detachable magnetic display uses 40-plus expressions to turn those readings into simple visual cues.

A drooping leaf doesn’t come with instructions. The University of Maryland Extension notes that wilting can be caused by too little water or by root problems from overwatering. Knowing what’s happening in the soil can help owners decide what to check next.

It’s a familiar frustration. A 2020 survey by OnePoll, conducted with furniture company Article, found that 67% of 2,000 respondents aged 25 to 39 said plant care was harder than they’d expected. Among those who called themselves plant parents, the average respondent had lost seven plants.

The Plantalk AI app puts those readings in context. It also considers the plant’s species, photos, local weather, and care history when suggesting a next step. Users can identify a plant from a photo, ask about possible problems using photos or video, set reminders, and log watering, fertilizing, and repotting.

A plant by a bright window may need different care from one of the same species in a dim corner. Moving the pot or turning on the heat can change conditions again. The app uses current readings and care history to help owners check whether their usual routine still suits the plant.

As Plantalk founder and CEO Edward Guo said in an earlier company release, “Our goal is to help people understand the signals plants already provide.”

What’s A Good Gift For A Friend Who Keeps Killing Plants?

Plantiemoji gives that friend a playful companion for a plant they already own, along with help for everyday care. Its sensor readings and the Plantalk AI app let the owner check growing conditions before deciding whether to water, move the plant, or wait.

Plantiemoji pictured with a potted plant. Image courtesy of Plantalk.

If the plant already has a name, now it has a face to go with it. A glance at the display over morning coffee, or before picking up the watering can, can become part of the owner’s routine.

It can be paired with a potted plant as a Thanksgiving host gift, or given on its own for Christmas to a new plant parent or someone whose windowsill is already full.

The hardware’s core monitoring features don’t require a subscription. The Plantalk AI app is currently free to download from the U.S. App Store.

Plantiemoji also attracted attention at IFA 2026 in Berlin. Forbes contributor Prakhar Khanna included it in his roundup of the nine coolest tech products he saw at the show. It also appeared in ZDNET’s gadget roundup. German technology site Netzwelt published a September 13 article about its expressive display.

In September, Max Qiu represented Plantiemoji at the CoCreate Pitch 2026 U.S. final in Los Angeles. He was one of 20 entrepreneurs selected to pitch live.

According to Instagram Insights supplied by Plantalk, 30 Reels posted by @plantiemoji from July 1 through September 15, 2026, generated millions of organic views, along with tens of thousands of shares and saves. The company says none of those posts received paid promotion.

Plantiemoji is available for preorder, with current availability and shipping estimates listed on the Plantiemoji product page. The companion Plantalk AI app can be downloaded from the U.S. App Store.

About Plantalk

Plantalk develops AI-assisted tools for houseplant care, including the Plantiemoji monitor and the Plantalk AI app. Its long-term vision, “Nature Intelligence,” brings together environmental sensing, AI, and interaction design to help people understand what their plants need as conditions change.

Media Contact

Company: Plantalk
Contact: Edward Guo
Email: hi@plantalk.ai
Country: United States
Website: https://plantalk.ai/
Source: Plantalk

An Integrative Approach to Disc Pain Using Eastern Medicine and Laser Therapy

By Dr. Abbey Jo Shulkin, DAOM, L.Ac. | ReliefNow Laser Boynton Beach | Boynton Beach, Florida

Non-surgical Class IV laser therapy, combined with the integrative Eastern medicine approach of a Doctor of Acupuncture and Oriental Medicine, offers patients a conservative option for herniated disc pain that does not involve surgery, opioids, or the recovery demands that spinal procedures impose. For patients in Boynton Beach, Delray Beach, Boca Raton, Lake Worth, West Palm Beach, and across Palm Beach County, this integrated approach adds a dimension to disc care that complements conventional Western medicine.

Conservative, non-surgical care is typically considered before surgical options. Because spinal fusion creates permanent structural changes, many patients want to understand their non-surgical choices early, while a wider range of options is still available to them.

At ReliefNow Laser Boynton Beach on Woolbright Road, I bring a Doctor of Acupuncture and Oriental Medicine perspective to the FDA-cleared, Class IV laser technology used across the ReliefNow network. Combining Eastern medicine with laser therapy gives Palm Beach County patients an integrative option for disc pain.

What Is Actually Happening When a Disc Herniates?

The intervertebral disc is composed of a tough outer ring, the annulus fibrosus, and a hydrated inner core called the nucleus pulposus. When the annulus develops cracks from repetitive stress or sudden load, the nucleus can push through, compressing adjacent nerve roots and triggering a chemical inflammatory response.

According to the American Academy of Orthopaedic Surgeons, lumbar disc herniations affect an estimated 5 to 20 adults per 1,000 each year, most commonly at the L4-L5 and L5-S1 levels. A 2018 review in the Journal of Pain Research found that leaked nucleus pulposus proteins trigger immune-mediated inflammation, which amplifies nerve root pain independently of mechanical compression. This helps explain why rest and anti-inflammatory medication alone often do not resolve the underlying problem.

What Does the Eastern Medicine Perspective Add to Disc Care?

In Traditional Chinese Medicine, disc-related pain is understood as a disruption in the flow of Qi and Blood through the lumbar and sciatic meridian pathways, with localized stagnation associated with the swelling, heat, and radiating pain patterns that disc patients describe. Acupuncture is applied to relevant lumbar and distal points with the goal of supporting circulation and modulating pain signaling, an approach that classical needling has used for centuries.

The World Health Organization has recognized acupuncture as a treatment option for a range of musculoskeletal pain conditions. A 2012 meta-analysis in Archives of Internal Medicine, which analyzed individual patient data from more than 17,000 patients, found that acupuncture produced significant effects on back pain, neck pain, osteoarthritis, and headache compared with sham and usual care.

How Does the Regenerative Medical Laser™ Protocol Complement Eastern Medicine for Disc Patients?

The Regenerative Medical Laser™ protocol delivers FDA-cleared, medical-grade near-infrared laser energy into spinal tissue, a process known as photobiomodulation. In general terms, photobiomodulation is studied for its role in cellular energy production, inflammatory signaling, and tissue repair. A 2017 systematic review in Lasers in Medical Science reported that photobiomodulation was associated with reductions in inflammatory cytokines and support for tissue repair.

From an integrative standpoint, laser therapy and acupuncture aim at similar clinical goals through different mechanisms. Laser therapy works through cellular photochemistry, while acupuncture works through neuromodulation and meridian pathway activation. Using them together is intended to approach disc-related pain from more than one angle within a single treatment plan.

What Does Research Say About Non-Surgical Disc Care?

Research published in PLOS ONE has found that larger disc herniations, which are often the ones recommended for surgery, can show high rates of spontaneous resorption over time. The integrative approach at ReliefNow Laser Boynton Beach focuses on conservative, non-surgical care, with treatment plans built around each patient’s clinical evaluation rather than a one-size-fits-all protocol.

Who Is the Best Candidate for Integrative Disc Care in Palm Beach County?

Candidates include patients with confirmed herniated or bulging discs, degenerative disc disease, sciatica, and radiating nerve pain who have not found lasting relief with standard conservative care. It also includes patients who specifically want an integrative Eastern medicine component as part of their care. Every patient receives a comprehensive clinical evaluation before any treatment is recommended.

To learn more, visit the ReliefNow Laser Boynton Beach website or watch patient education videos on the ReliefNow patient education channel. ReliefNow Laser Boynton Beach is located at 3389A Woolbright Rd, Boynton Beach, FL 33436, (561) 794-1784.

About the Author

Dr. Abbey Jo Shulkin, DAOM, L.Ac., practices at ReliefNow Laser Boynton Beach, 3389A Woolbright Rd, Boynton Beach, FL 33436, (561) 794-1784. She holds a Doctor of Acupuncture and Oriental Medicine (DAOM) and a Licensed Acupuncturist credential from the Acupuncture and Massage College, with post-graduate training at the Atlantic Institute in a Parkinson’s disease specialty. She is a Parkinson’s Foundation certified fitness instructor and brings a Doctor of Acupuncture and Oriental Medicine background to the national ReliefNow network, founded by Dr. Robert Hanopole, DC. She practices integrative Eastern medicine with laser therapy at ReliefNow Laser Boynton Beach.

Disclaimer: This article is for informational purposes only and does not constitute medical advice. Consult a qualified healthcare provider before beginning any treatment program.

Jacob Cohën Opens First US Flagship at 790 Madison Avenue

Italian luxury denim label Jacob Cohën opened its first store in the United States on October 27, 2026, at 790 Madison Avenue on the corner of East 67th Street. The two-floor Upper East Side boutique carries the brand’s men’s and women’s collections and opens the first chapter of a planned American retail rollout.

Key Takeaways

  • Jacob Cohën’s first US flagship sits at 790 Madison Avenue, between East 66th and 67th Streets, and opened October 27, 2026.
  • The boutique spans more than 400 square meters, roughly 4,300 square feet, across two floors.
  • Store hours run 10 a.m. to 6 p.m. Monday through Saturday and noon to 5 p.m. on Sunday.
  • Jacob Cohën Company closed 2024 with turnover of about 80 million euros, with exports making up 85% of revenue.
  • A 30 million euro bank financing package backed by SACE funds a 2025 to 2029 plan that includes monobrand boutiques in the US and Europe.
  • The US became a leading online market for Jacob Cohën after the brand launched e-commerce in 2022.

Jacob Cohën Brings Two Floors of Made in Italy Denim to East 67th Street

Jacob Cohën built the Madison Avenue store to feel closer to a private residence than a showroom. President and creative director Jennifer Tommasi Bardelle conceived the project, and the company describes the space as “a sophisticated and elegant living room, rigorously Made in Italy.”

The ground floor holds the womenswear collections. Cognac-colored leather covers the wall paneling, while smooth and fine-corded velvets run across the floors, walls and rugs. Denim, the label’s signature fabric, appears in unexpected places: wall panels, seating, mirror frames and the pouffes inside the fitting rooms, some of which are finished in leather. Floral wallpaper printed with the Jacob Cohën logo softens the material palette. The upper floor is dedicated to menswear.

Tommasi Bardelle framed the opening as a direct challenge. In the company’s announcement, she said the US flagship “means competing in the homeland of denim,” a pointed line for an Italian brand entering the country where jeans began as workwear.

A Family-Founded Brand Built in the Veneto

Jacob Cohën Opens First US Flagship at 790 Madison Avenue (2)

Photo Credit: Unsplash.com

Jacob Cohën traces its roots to 1985, when the Bardelle family founded the label in the Padua area of northeastern Italy. Nicola Bardelle relaunched it in 2003 as a luxury denim brand, moving jeans out of the workwear category and positioning them alongside tailored clothing. Jennifer Tommasi Bardelle now leads the company as president and creative director.

Production remains anchored in Italy. Jacob Cohën Company keeps manufacturing mainly within the Veneto region and is strengthening its logistics site at Piove di Sacco, near Padua. That supply chain sits at the center of how the brand presents itself to American shoppers, and it is the reason the Madison Avenue store leans so heavily on the phrase Made in Italy.

Online Demand and a Five-Year Plan Led Jacob Cohën to New York

The Madison Avenue opening did not come out of nowhere. Jacob Cohën launched its e-commerce platform in 2022, and the United States quickly became a leading market for those online sales. A physical store in New York gives that existing customer base a place to try on fits and fabrics in person.

The financing behind the move is equally deliberate. Jacob Cohën Company secured a 30 million euro package from a consortium of Italian banks, backed by SACE, Italy’s state export credit agency. The money supports a 2025 to 2029 industrial plan focused on doubling production capacity and opening monobrand boutiques in the US and Europe. The company says New York is the first in a series of planned US points of sale.

Jacob Cohën Company reported turnover of about 80 million euros for 2024, with 85% of revenue coming from outside Italy. For a brand already that dependent on foreign shoppers, a direct retail presence in the United States is a logical next step rather than a leap.

Madison Avenue Remains the Entry Point for European Labels

Jacob Cohën chose a familiar path. European fashion houses have long used the stretch of Madison Avenue between the 60s and 70s as their first American address, drawn by an Upper East Side customer base and a steady flow of international visitors. That visitor traffic matters, and New York saw this summer how quickly spending climbs when the city draws crowds, with the World Cup delivering about $2 billion to the New York City economy.

For Jacob Cohën, a corner location on East 67th Street places the brand among established luxury neighbors while giving it a two-sided storefront to introduce a label many American shoppers may know only from department store racks or online orders.

Visiting the Jacob Cohën Madison Avenue Store

The Jacob Cohën flagship is located at 790 Madison Avenue, New York, NY 10065, between East 66th and 67th Streets. The store is open Monday through Saturday from 10 a.m. to 6 p.m. and Sunday from noon to 5 p.m. Shoppers will find women’s collections on the ground floor and men’s collections upstairs.

FAQs

Where Is Jacob Cohën From?

Jacob Cohën is an Italian brand founded in 1985 in the Padua area of northeastern Italy. Its production remains based mainly in the Veneto region.

Who Owns Jacob Cohën?

The brand is owned by Jacob Cohën Company, which grew out of the Bardelle family business that founded the label. Jennifer Tommasi Bardelle serves as president and creative director.

Where Is the Jacob Cohën Store in New York?

The store is at 790 Madison Avenue, at the corner of East 67th Street on the Upper East Side. It is open daily, with shorter hours on Sunday.

Why Are Jacob Cohën Jeans Expensive?

Jacob Cohën positions its jeans as luxury garments rather than workwear and produces them in Italy, mainly in the Veneto region. The company has not published a breakdown of its pricing.

Physical Therapy for Neck Pain and Its Role in Treatment and Recovery

Neck pain can come from posture, overuse, injury, joint stiffness, or problems in the cervical spine. Physical therapy for neck pain focuses on identifying the cause of symptoms and improving movement, strength, comfort, and overall function.

A therapist may use targeted exercises, manual therapy, education, and changes to daily movement habits. The treatment plan depends on the cause, severity, and length of your symptoms.

Key Takeaways

• Physical therapy for neck pain can improve movement, strength, posture, and function through exercises, manual therapy, and movement training.

• Treatment should match the cause of symptoms, which may include muscle strain, joint stiffness, poor movement habits, or injury.

• Knowing when to see a physical therapist for neck pain can help you seek care when symptoms keep returning or limit work, sleep, exercise, or daily activity.

• Recovery time varies by condition, but regular exercise, better movement habits, and home strategies can support progress and help reduce the risk of future neck pain.

How Physical Therapy Helps Neck Pain

A physical therapist usually starts by checking movement, strength, posture, mobility, and symptom patterns. This helps determine whether pain may be related to muscle strains, stiff joints, irritated tissues, weakness, or repetitive movement patterns. Therapists then develop personalized treatment plans based on their findings.

Treatment often aims to restore comfortable movement and help you return to work, exercise, and daily activities. Some people need more mobility, while others need stronger neck and upper-back muscles. The therapist may also check the shoulders and upper spine because these areas can affect the neck.

Common treatment goals include:

• Reducing pain during movement

• Restoring comfortable neck motion

• Improving strength and endurance

• Correcting movement habits that add strain

• Supporting a safer return to normal activity

Progress depends on the condition and how your body responds to treatment. Your therapist can change the program as your symptoms improve.

What Causes Neck Pain?

Neck pain can develop for many reasons, from long periods at a desk to sudden injury. Extended sitting, phone use, poor workstation setup, and repeated movement can lead to muscle tension or stiffness. Falls, sports injuries, and car accidents can also injure tissues around the neck.

Common causes and contributing factors include:

• Long periods of computer or phone use

• Muscle overuse or muscle strains

• Limited mobility in the neck or upper back

• Sudden acceleration or deceleration injuries

• Weak supporting muscles

• Changes in discs or joints

Finding the likely cause helps guide treatment. Pain location alone does not always show which structure is involved.

Types of Neck Pain Treated

Neck pain does not always have the same source or symptom pattern. Physical therapists may treat pain related to muscle strain, joint stiffness, posture, repetitive activity, whiplash, or changes affecting the cervical spine.

Treatment depends on how symptoms behave during movement and which physical findings appear during the evaluation.

Some people also develop cervical radiculopathy, which occurs when a nerve in the neck becomes irritated or compressed. Symptoms can include pain, tingling, numbness, or weakness that travels into the shoulder, arm, or hand.

A therapist can assess these symptoms and determine whether physical therapy is appropriate or further medical evaluation is needed.

What Happens During Evaluation?

Your first visit often includes questions about when symptoms began and what makes them better or worse. The therapist may ask how pain affects sleep, work, exercise, and other daily activities. They may also check neck motion, shoulder movement, strength, posture, balance, and nerve-related symptoms.

The therapist may ask you to gently move or turn your neck in different directions to assess how your symptoms respond. These tests help identify movement limitations and guide treatment decisions. The goal is to understand how your neck moves, not just where it hurts.

Neck Pain With Arm Symptoms

Pain that travels from the neck into the shoulder or arm may require a different treatment approach than pain that stays in the neck.

A therapist may test strength, sensation, reflexes, neck movement, and positions that increase or reduce symptoms. These findings can help identify signs of nerve irritation and guide the treatment approach.

Treatment may include controlled movement, strengthening, posture changes, and manual therapy when appropriate. The goal is often to reduce symptoms while restoring normal movement and function. Seek medical evaluation for progressive weakness, major changes in sensation, or worsening neurological symptoms.

Common Physical Therapy Treatments

Treatment often combines exercise, hands-on care, and education based on your symptoms and goals. Targeted exercises may strengthen the upper back, shoulders, and neck while helping improve flexibility. Manual therapy may be used when stiff joints or tight soft tissues contribute to the problem.

A treatment plan may include:

• Mobility and range-of-motion exercises

• Strength and endurance training

• Manual therapy

• Posture and ergonomic training

• Movement retraining

• Home exercises

Some therapists may use dry needling for certain muscle-related symptoms when appropriate. Other treatments may include electrical stimulation, heat, or cold as part of a larger plan. Active movement and exercise usually remain key parts of rehabilitation.

Exercises for Neck Pain

Exercise choice depends on what is causing the pain and what the therapist finds during the exam. Someone with stiffness may need mobility work, while someone with poor endurance may need more strengthening. Exercises usually increase in difficulty as pain and movement improve.

A program may include chin tucks, shoulder blade strengthening, upper-back mobility exercises, and controlled neck movements. These movements can reduce stress on sensitive tissues and improve control. Your therapist can choose the right exercises for your symptoms and activity level.

Posture and Everyday Movement

Good posture does not mean keeping your body in one fixed position throughout the day. It usually means changing positions often and reducing strain on the head, neck, shoulders, and upper back. Small workstation changes can also help if pain gets worse during computer use.

Your therapist may suggest raising your monitor, supporting your arms, or taking regular movement breaks. These changes can help prevent neck pain when symptoms are linked to sitting or work habits. The goal is to make better movement easier to maintain during the day.

Headaches and Neck-Related Pain

Some headaches may be associated with neck stiffness, muscle tension, or movement problems. Physical therapy for head and neck pain may focus on mobility, posture, muscle control, and hands-on treatment. A therapist may also check whether certain neck positions worsen the headache.

Headaches can have many causes, so physical therapy may not be right for every type. Discuss severe, unusual, or ongoing headaches with a healthcare professional. This is especially important when other neurological symptoms are present.

Physical Therapy After Neck Injuries

Physical therapy for neck injuries may be useful after sports injuries, falls, crashes, or other trauma once a serious injury has been ruled out. Early treatment may focus on gentle movement and reducing stiffness. Later treatment may add strength, endurance, and return-to-activity work.

For individuals experiencing neck pain or recovering from a neck injury in New York City, InTouch NYC PT offers one-on-one physical therapy that includes manual therapy and exercise-based care. The treatment plan can be adjusted as strength, mobility, and activity tolerance improve.

How Long Does Recovery Take?

Recovery time can vary because neck pain can have many causes. Mild muscle problems may improve within a few weeks, while ongoing symptoms may require long-term care. Recovery also depends on your activity level, health history, and how long the pain has been present.

Physical therapy does not always aim to remove every symptom at once. Early goals may include pain relief, better movement, and easier daily tasks. The therapist checks progress over time and adjusts the plan as needed.

Can Therapy Reduce Inflammation?

Physical therapy may help reduce irritation by improving movement and limiting repeated stress on sensitive tissues. Exercise can also support circulation and normal function. However, reducing inflammation is not always the main goal of care.

A therapist may first help you avoid activities that repeatedly increase pain. As your tolerance improves, you can increase movement and strengthening. This approach helps rebuild function without depending only on passive treatments.

When Should You See a Therapist?

You should consider seeing a physical therapist when neck pain persists, keeps returning, or begins to interfere with work, exercise, sleep, or daily movement. Therapy may also help when persistent stiffness limits your mobility or everyday activities.

A physical therapist can determine whether rehabilitation is appropriate or whether another medical evaluation is needed.

Seek prompt medical care if neck pain follows major trauma or comes with progressive weakness, severe numbness, trouble walking, loss of coordination, fever, or unusual neurological symptoms.

These signs may need further evaluation before routine therapy begins. A therapist can also refer you to another provider if your symptoms do not fit a typical musculoskeletal pattern.

When Further Testing May Be Needed

Most cases of neck pain do not automatically require imaging before physical therapy begins. A therapist can often start with your medical history, symptom pattern, movement testing, strength, and neurological screening.

Imaging may become useful when the examination suggests a more serious condition or when symptoms do not follow the expected recovery pattern.

A physician may recommend an X-ray, MRI, or another test when there is concern about fracture, significant nerve compression, infection, or another condition that requires closer evaluation.

Physical therapists can also refer patients to another healthcare professional when findings fall outside routine musculoskeletal care. This helps make sure treatment matches the underlying problem.

Preventing Neck Pain From Returning

Prevention often starts by addressing the habits and movement patterns that caused the problem. Regular activity, strength training, workstation changes, and movement breaks can reduce repeated strain. Maintaining mobility in the neck and upper back may also help.

A therapist can build a home program around your work, exercise habits, and past symptoms. The goal is to give you simple strategies to keep using after formal treatment ends. Consistent movement and strength habits are often more useful than trying to hold one perfect posture all day.

Disclaimer: This article is for informational purposes only and does not constitute medical advice, diagnosis, or treatment. Physical therapy and other treatments may not be appropriate for everyone. Consult a qualified healthcare professional for an evaluation of your individual condition, especially if you have severe or worsening symptoms, neurological changes, or a recent injury.

Wan 3.0 and the Multi-Screen Problem in AI Video Production

A brand can generate a promising wide video for its website and still face a production problem: the same shot may not work on a phone. The subject can disappear during cropping, a headline may cover the action, or a slow camera move may feel too tight in a vertical frame.

Platforms offering Wan 3.0, including the independent Wave AI website, give teams another way to develop video concepts from text and reference materials. But a useful multi-platform workflow requires more than one attractive output. Teams need to decide which parts of a scene must remain visible, how each version will be reviewed, and when a separate composition is necessary.

Disclosure: The author is involved in promoting Wave AI. This article is a brand perspective, not an independent product review.

Better Generation Does Not Remove the Framing Problem

AI video has made substantial technical progress. Stanford’s 2025 AI Index Report documented improvements in high-quality video generation. The report describes a broader technology trend; it does not evaluate Wan 3.0 on Wave AI.

For a production team, the challenge begins when a clip meets a specific layout.

Consider a hypothetical stationery campaign. A wide website banner shows a notebook on the right, leaving the left side open for a headline. The composition serves the webpage, but it creates a problem for a vertical social post: a center crop could remove most of the notebook.

This is a geometry problem before it is a model-quality problem. If a 16:9 frame is center-cropped to 9:16 while keeping its full height, the resulting vertical frame retains only about 32% of the original width. A subject positioned near either edge may disappear.

Web layouts can introduce additional cropping. As MDN’s documentation on object-fit explains, media set to fill a container can be clipped when its proportions differ from the container. The visible area depends on the layout and positioning.

A video may therefore need review in several real contexts, even when the same file is reused.

What Wan 3.0 Offers

Wave AI describes its Wan 3.0 offering as supporting text, image and reference-based video workflows, with output up to 30 seconds and 1080p. These are platform statements, not results from an independent test. Users should confirm the available settings, limits and pricing in the product.

For a multi-screen project, a team might begin with a reference image it has permission to use, then describe the subject, setting and intended camera movement. A wide draft can help establish a visual direction for a homepage; a separately planned vertical draft can explore how the same idea might work on a phone.

A reference can guide the visual direction, but it does not guarantee an exact match between outputs. If the notebook is an actual product, the team should compare its color, proportions, cover and recognizable details across the full clip.

The hypothetical example illustrates a workflow. It is not a test of Wan 3.0’s consistency or cropping performance.

Decide What Must Survive the Crop

The first useful production decision is identifying the elements the audience must see. In the stationery campaign, those may include the notebook, its cover and enough surrounding space for text.

The team can then compare two options:

  • Reuse one clip: Generate or select a composition that keeps essential elements within the visible area of both layouts, then crop and review it in each placement.
  • Plan separate clips: Develop wide and vertical compositions independently, then review them for visual continuity before editing.

The first option can reduce the number of assets to manage, but it may restrict the composition. The second gives the team more control over framing, but may introduce additional generation and review work.

Neither approach guarantees consistency. The choice depends on the brief and on whether the output meets the team’s approval standard.

The Work Moves to Review and Handoff

Generating alternatives can make a visual discussion more concrete. It also creates a coordination problem: a reviewer needs to know which prompt, reference and settings produced each version.

A lightweight shot record can connect:

  1. The intended placement and aspect ratio.
  2. The prompt and reference filenames.
  3. The selected export and version number.
  4. Review notes for subject accuracy, framing and movement.
  5. The approval status and the person responsible for the next edit.

For the hypothetical campaign, a note such as “wide version works behind the headline; notebook is cropped on mobile” gives the next editor a specific decision. It is more actionable than marking the clip simply as “good” or “bad.”

This record also makes cost easier to assess. A team should count the time spent preparing inputs, reviewing unsuccessful attempts and correcting the chosen output—not only the time required to generate the first clip.

Check Each Version in Its Destination

A clip should be reviewed inside the layout where it will appear. On a website, that means checking the actual banner container, headline and mobile crop. For a social post, it means checking the subject and captions against the intended format.

Exact prices, product specifications and promotional wording should be verified and added during the final edit. Teams should use source images, video and audio only with appropriate permission, and keep sensitive personal information out of prompts and uploads.

For news and public-interest content, a synthetic scene should not be presented as footage of a real event. Editorial policies differ, and some organizations prohibit publishing AI-generated imagery even when it is labeled.

The Deliverable Is a Set of Decisions

AI video can help a creative team explore a campaign before a final shoot or edit. Its contribution to multi-screen production depends on whether the output can meet each placement’s requirements without losing the subject, confusing the message or creating excessive review work.

Wan 3.0 AI Video Generator and similar tools provide another way to develop those drafts. The production decision remains with the team: reuse a clip, create a separate composition, or choose another asset altogether. The useful measure is whether the finished versions communicate accurately on the screens where the audience will encounter them.