When you hear the phrase ‘hyperlocal safety data,’ you might wonder exactly why it matters in your daily life. Drawing the spotlight on an issue that’s becoming increasingly prominent in our data-driven world, Michael Becker and his company, GeoSure, Inc., are leading the charge. With accolades such as being named one of Fast Company’s Most Innovative Companies, it’s clear that GeoSure is driving change in how we understand and interact with the spaces around us.
Imagine knowing the safety score of a neighborhood, not just in broad strokes but down to its most nuanced details – GeoSure has made that a reality. The company’s groundbreaking, but intuitively simple approach has seen the company develop the first quantitative based, neighborhood-level safety data platform, extending its reach to the unique experiences of women, the LGBTQ community, Health and Medical categories and more, scaled over 400,000 locations worldwide.
Their proprietary GeoSafeScores™ become akin to a new census – a way to measure and understand the world more precisely and cater to a #cultureofsafety. This has profound implications for everything from daily activities to global economics. “GeoSure’s mission is to empower people and organizations to help make the world safer and more predictable,” Michael shares, his vision imbued with the essence of impact and purpose, and a keen dose of technological innovation thrown in.
GeoSure saw an untapped, growing problem in available safety data – every area, be it a bustling city center or a quiet suburban neighborhood, has certain risk factors that, until now, were often felt rather than known. His company GeoSure, based out of Boulder, is business-to-business (B2B) and business-to-business-to-consumer (B2B2C), straddling the line between providing valuable insights to companies as well as leveraging end user stakeholders with their AI-powered platform.
The payoffs of this detailed data are multifaceted. Enhanced local safety leads to the positive echo of improved destination reputations, greater trust in institutions, and heightened tourism. “It fosters higher growth economic environments, expands access to investment, measures local progress, all in a positive feedback loop effect” Michael explains confidently. And the most tangible outcome? “A higher quality of life.”
The comparison to the US Census highlights GeoSure’s role in creating a standardized assessment of safety, approaching it as a fundamental aspect of infrastructure. It extends the concept of a ‘right to know’ from population data to safety data. As the Founding Fathers sought to measure progress, GeoSure similarly seeks to measure and thereby improve help destinations, community safety.
GeoSure’s partnerships speak to the universal appeal and necessity of its mission. From travel giants such as Amadeus, TravelPort, Deem, Emburse, to enterprises like SAP, AIG, FINRA and consumer brands Deere, Nike, Toyota, the company’s span of influence is telling. These collaborations endorse GeoSure’s ambitious goal to touch tens of millions worldwide, aiming to increase safety awareness and encourage community safety initiatives.
In a world that’s rapidly changing, where new risks appear almost daily, having access to reliable, “useable” safety data isn’t just a convenience – it becomes a responsibility, as Michael argues, “a new duty of care.”
For organizations and individuals who recognize the importance of this cutting-edge approach to safety data, the team at GeoSure are reachable. Interested parties won’t have to look far with profiles available on LinkedIn and regular updates through the App Store, Play and GeoSure’s Instagram. Through these channels, GeoSure consistently brings valuable safety dimensions into the social conversation.
As we navigate our neighborhoods, plan travels, or choose a new home, the innovation that GeoSure Inc. provides pushes us toward a more informed, and thus safer, world. By making hyperlocal safety data part of the mainstream conversation, they’re not just predicting the future; they’re shaping it to be more secure and prosperous for everyone.
Published by: Nelly Chavez
