Renowned in the sports world for his impactful 25+ year career contributing to the global recognition of the NBA, Terry Lyons has successfully transitioned into a second career as an entrepreneur. His focus now lies in the dynamic realms of multimedia, brand-building, and communications consulting within the sports and entertainment industries.
Lyons’s journey in the sports realm began at the NBA, where he dedicated an impressive 27 years of his career. Working closely with Commissioner David Stern and the league’s talented staff, Lyons played a pivotal role in advancing the NBA’s international mission, strategically maximizing global business, sports, and media opportunities. Starting in 1992, Lyons took charge of overseeing all international communications, public relations, and media activities. His work with the USA Basketball teams during the 1992-2008 Olympic Games not only left an indelible mark on the sport but also etched the phrase “Dream Team” into the annals of sports lore.
Building an extensive network, Lyons’s business and media connections stretch across the globe, encompassing a vast list of contacts in the United States and Canada. This network has proven invaluable in his current entrepreneurial pursuits, where he has established himself as a go-to consultant for companies in the sports, sports marketing, technology, and entertainment industries.
In the summer of 2008, Lyons embarked on a new venture with the launch of Terry Lyons Sports Marketing LLC. Since its inception, the company has been at the forefront of providing consulting services to numerous entities within the sports, sports marketing, technology, and entertainment sectors. Lyons’s strategic partnerships, notably with MediaForward.tv based in NYC, have further solidified his presence in the sports television and technology landscape.
A testament to Lyons’s adaptability and foresight is his recent foray into the sports technology world. Aligning himself with industry-leading Fantasy Sports and daily fantasy sports technology start-ups, he continues to be a driving force in shaping the future of the industry. His ongoing consulting work reflects a commitment to helping clients save time and money while navigating the complexities of the sports and entertainment sectors.
A graduate of St. John’s University in New York, Lyons earned his degree in Sports Management, a field that has been the cornerstone of his illustrious career. Beyond his professional achievements, Lyons’s passion for sports and commitment to community outreach is evident in his role in developing the NBA’s Basketball without Borders program. What began as an initiative has evolved into the league’s premiere basketball and community outreach program spanning four continents.
Terry Lyons’s journey from the NBA to entrepreneurship is a compelling narrative of adaptation, innovation, and influence. As he continues to shape the landscape of sports and multimedia, Lyons is launching PGA Tour Brunch, his E-newsletter, to which you can now subscribe.
Lyons stands as a testament to the transformative power of experience and the limitless possibilities that come with embracing change in a dynamic industry. To learn more, make sure to check: https://terrylyons.com/
Published by: Martin De Juan
