Meet Brian Joyce: The Man Behind Chattanooga’s Hottest Nightclub, The Blue Light

NY Weekly Staff on July 24, 2023

From the dimly lit stages of Boston comedy clubs to the fluorescent bright lights of nationwide TV networks, and now beneath the rhythmic strobe lights of Chattanooga’s vibrant nightlife, Brian Joyce’s odyssey is nothing short of compelling. Today, this acclaimed talk radio host and daring entrepreneur commands attention, not just for his articulate speech or telegenic charisma, but for his tenacious spirit, exemplified by his successful venture, The Blue Light.

Few people can say they’ve played Division 1 college baseball, worked in investment banking, performed standup comedy, hosted a globally recognized comedy festival, and became an accomplished media personality. Yet, Brian Joyce, a dual citizen of the U.S. and Ireland, did all that and more, all while exploring the world and absorbing its multitude of cultures. Despite tryouts with Chicago Cubs and Kansas City Royals and a promising career in investment banking, he didn’t settle. He sought his purpose and found it in a passion-fueled journey across oceans and into the hearts of his audience.

Finding humor in life’s everyday absurdities, he embarked on a successful five-year stint as a standup comedian. This period wasn’t just filled with laughs and applause but with significant milestones too. Brian founded the Alt-Com Festival in Boston, Massachusetts, attracting top international comedians and providing him an opportunity to dabble in talk radio.

His charisma and infectious energy soon caught the attention of listeners and broadcasting executives alike. This led to his full-time role as the host of “The Brian Joyce Show” on Talk Radio 102.3 FM in Chattanooga and Talk 106.7 in Atlanta, Georgia, making him a prominent voice on Cumulus Media, America’s third-largest radio network.

In 2021, drawing from his experiences bartending in his 20s and undying love for the bar business, Brian ventured into Chattanooga’s bustling nightlife scene, opening The Blue Light. With an initial investment of under $50,000, Brian demonstrated his exceptional ability to identify untapped potential as the nightclub generated sales exceeding one million dollars in its very first year.

But what truly defines Brian Joyce is not just his uncanny ability to wear many hats or his knack for turning everything he touches into gold. The true essence of Brian lies in his steadfast faith in himself and his unique vision. This belief is embodied perfectly in a quote he holds dear from the movie, The Departed: “I don’t want to be a product of my environment, I want my environment to be a product of ME.” It’s like a personal creed for Brian, reflecting his unwavering resolve to leave his own unique imprint on the world rather than merely being molded by it.

Looking into the future, Brian sees nightlife as an intriguing junction. While digital platforms and pandemic-induced social distancing might steer people towards indoor entertainment, he firmly believes the irreplaceable charm of human interaction will continue to fuel the industry.

So, what’s next for Brian Joyce? In the coming years, he plans to expand his nightlife empire by opening more spaces and continually launching new concepts. Brian sees himself at the helm of an industry always at the cutting edge of technology, lifestyle, and culture, all the while ensuring The Blue Light remains the go-to spot for Chattanoogans seeking a great night out. With his track record, it’s clear that wherever Joyce goes, success follows.

From the baseball field to the comedy stage, from the radio studio to the energetic pulse of The Blue Light, Brian Joyce’s journey is an inspiring tapestry of exploration, innovation, and entrepreneurial zeal. Through his accomplishments, Brian Joyce showcases that when passion meets perseverance, even the sky isn’t the limit.

Kem Richards: The Pioneering Author Resonating with the Fashion Industry

NY Weekly Staff on July 24, 2023

For those immersed in the fast-paced world of fashion, the power of the written word can offer a distinctive reprieve, a chance to explore the mind’s boundless landscapes. One author resonating with such readers is New York-based writer Kem Richards, whose compelling narratives and intricate characters are enticing the world of fashionistas from 25 to 55. His recent novel, The End of May, stands as a testament to his ability to create complex, lifelike characters that captivate audiences and leave a lasting impact.

Kem Richards has been recognized as a visual and diverse writer. The vividness of his storytelling draws readers into the heart of the narrative, stimulating their intellect and curiosity. Each of his stories is filled with exceptional detail, reflecting his unique style that transcends ordinary storytelling.

A professed lover of architecture, science, sports, and art, Richards cherishes the art of storytelling, finding the process both thrilling and inspiring. He affirms, “We all have a story to tell whether fact or fiction, and I adore inspiring people through my work.”

Kem Richards: The Pioneering Author Resonating with the Fashion Industry

Photography: Emily Tan @cessemi

Richards’ writing journey began as an exploration of his inner self. He discovered his writing as a medium of self-expression, a way to share his experiences, hardships, and the lessons he learned from his loved ones. His writing became an open space for creativity, where his imagination found no boundaries, resulting in stories that many can relate to. He reflects, “The moment I had a completely mapped-out storyline for The End of May, my creativity overflowed. There were no barriers for me.”

The author’s presence extends beyond his stories and his love for writing. He is known for his engaging appearances on interview platforms such as Young Boss Media and the video podcast The Mindminx Show, where he shares his insights and inspirations. This outward engagement complements his often solitary writing habits, as he crafts his work in the solitude of his home, the bustling ambiance of Starbucks, or the quiet atmosphere of a local Manhattan library.

One can’t discuss Richards without mentioning his unique view of success. He advises not to merely ‘chase dreams’ as the society often urges, but rather to pursue them passionately. He believes that diligent, devoted work naturally draws success closer, allowing all the pieces to fall into place.

As fans eagerly await Richards’ next literary marvel, they can look forward to new stories such as ‘Fireworks for Francine’ and ‘Hollander.’ Adding to his repertoire, he also delves into other genres like psychological thrillers under the pseudonym ‘K.B. Richards.’ The coming year promises to be an exciting one, with many thrilling dramas slated for release in 2024.

Perhaps the essence of Richards’ work and ethos is best captured by the quote from Helen Keller, “Keep your face to the sun and you will never see the shadows.” Just as the sun illuminates, so too does Richards’ writing. It reveals the often-hidden intricacies of the human experience, provoking thought, stimulating the imagination, and ultimately, inspiring his readers.

You can connect with Kem Richards and explore his captivating narratives by visiting his website at www.grandeurpublishing.com or following his Instagram and Twitter handles @kemrichards and @kem_richards respectively. Immerse yourself in his world and allow his words to transport you to places of vibrant imagination, deep introspection, and engaging stories. His tales are sure to provide a stimulating diversion from the dazzling world of fashion, promising a journey worth embarking on.

Celebrating the Beauty of Cultural Heritage and Inclusivity is In the Bloodline

NY Weekly Staff on July 24, 2023

The cosmetics industry is a thriving multi-billion-dollar industry that continues to grow exponentially. According to recent statistics, the global cosmetic market was valued at over $570 billion in 2023 and is projected to reach a staggering $758 billion by 2027. This rapid growth can be attributed to a range of factors, including increased beauty awareness, evolving fashion trends, and the rise of social media influencers. With a market this vast and dynamic, it takes remarkable individuals like Deanne Vanwinkle, founder and creator of Bloodline Beauty LLC, to make a significant impact and stand out amidst the competition.

In the fast-paced world of beauty, it takes more than just skill and talent to stand out. Deanne Vanwinkle of Bloodline Beauty has not only honed her craft for over 14 years but has also become a sought-after name in the industry. Her journey as a makeup artist began with a passion for beauty, and it has led her to working with some of the biggest names in television and sports. Deanne’s dedication to quality, affordability, and inclusivity has set her apart, making Bloodline Beauty a brand that resonates with people of all ages.

Celebrating the Beauty of Cultural Heritage and Inclusivity is In the Bloodline

With an impressive array of certifications under her belt, including an Esthetician License, Laser Certificate, and a Nevada Makeup Artist License, Deanne’s expertise is unquestionable. Her journey began with a deep-rooted love for makeup, which she discovered while working in the beauty industry in Las Vegas, Nevada. It was during this time that Deanne realized her true passion and decided to pursue a career as a full-time makeup artist.

Deanne’s extensive experience in the industry includes working for renowned establishments like Wynn and Treasure Island casinos on the bustling Las Vegas strip. Through her years of working with diverse clients and experimenting with various makeup techniques, Deanne gained the necessary knowledge to use the right products with the right clients. She passionately believes that achieving the best makeup looks doesn’t have to break the bank. That’s why affordability is a core value at Bloodline Beauty—as a single mother, Deanne understands the value of every dollar.

Celebrating the Beauty of Cultural Heritage and Inclusivity is In the Bloodline

However, Bloodline Beauty is more than just an affordable makeup brand. It’s a reflection of the founder’s unique perspective and cultural legacy as a full-blooded Navajo Native American. Her connection to her ancestry and pride in her heritage shine through in every aspect of her brand. Deanne’s mission with Bloodline Beauty goes beyond selling quality products; she aims to offer something truly distinctive and empowering.

Deanne’s special talent as a makeup artist has earned her recognition in the world of television. She has had the privilege of collaborating with celebrities such as Jen Shah from “The Real Housewives of Salt Lake City,” Larissa Lima from “90 Day Fiancé,” Renee Graziano from “Mob Wives,” Briana “Bri” Walker from “Bad Girls Club,” Amira Lollysa and Deavon Clegg from “90 Day Fiancé,” and Kayla Harrison, a two-time Olympic gold medalist. These collaborations highlight Deanne’s ability to transform faces and create stunning looks that capture the essence of each individual.

Bloodline Beauty offers a diverse range of products to cater to a wide audience. From makeup essentials to stunning lashes, trendy t-shirts, and eye-catching jewelry, Deanne ensures that every customer can find something to enhance their beauty and express their unique style. Her audience spans humans of all identities and orientations, emphasizing the brand’s inclusivity and commitment to celebrating individuality.

In a market saturated with beauty brands, Deanne Vanwinkle and Bloodline Beauty stand out as a force to be reckoned with. With her wealth of experience, passion for makeup, and commitment to affordability, Deanne has created a brand that speaks to the heart of beauty enthusiasts worldwide. Through her journey as a self-taught makeup artist, Deanne Vanwinkle’s accomplishments inspire others to pursue their dreams, embrace their uniqueness, and celebrate their own singular beauty. 

Celebrating the Beauty of Cultural Heritage and Inclusivity is In the Bloodline

As the founder and creator of Bloodline Beauty LLC, Deanne Vanwinkle continues to evolve and shape the beauty industry, one remarkable product at a time. With her unyielding dedication and rare talent, she has cemented herself as a trailblazer in her field. So, whether you’re seeking high-quality makeup, exquisite lashes, fashionable apparel, or captivating jewelry, Bloodline Beauty is your one-stop shop for beauty that empowers and celebrates the one-of-a-kind You.

To learn more about Bloodline Beauty LLC, please visit the company website or social media on:

         Instagram | TikTok | Facebook

Pump.co: The Groupon of Cloud Spend is Here

NY Weekly Staff on July 24, 2023

According to RightScale’s 2023 State of the Cloud report, cloud spend has increased to such an extent that 82% of businesses are struggling to manage expenses. Gartner backs this finding with reports that cloud spend has hit $600 billion a year. This makes cloud spend the fastest growing expense category for tech companies

This divide is what prompted Pump.co to launch its free-to-use platform, which caters specifically to start-ups. Smaller businesses with a large enough spend have a chance to get high discounts through Pump’s Groupon-style group buying model. To find the best savings, Pump’s proprietary AI models are trained to forecast a client’s individual spend based on their individual historic spend data and the collective customer spend data. The AI will then manage discounts and auto-purchase commitments on a client’s behalf to ensure that they get the maximum discount. 

Alongside the advanced AI algorithms, some of the Pump’s other key features include:

  • Fully automated cost savings. By using advanced AI algorithms, Pump.co automatically identifies areas where cost savings can be achieved. This provides instant algorithmic buying and selling of savings products on behalf of customers. Pump offers savings on 12 different AWS services including EC2, RDS, ECS, and more.
  • Group buying. Pump also offers additional savings through group and collective spend billing discounts at scale. This model allows them to monetize their operations through AWS instead of from customers.
  • Unused resources insurance. In the event of overcommitment resulting from unused savings plans or reserved instances that Pump has purchased within any 30-day period, they provide a full AWS credit hence taking away the financial risk for customers.

Pump claims that the platform requires no engineering efforts, allowing for quick deployment. This also allows for operational security as the platform will only have read-only permissions, similar to coupon codes that you add to your shopping cart to get instant discounts.

The company is currently backed by Y Combinator and has reported that over 100 customers have saved over $3M to date. The founding team consists of serial entrepreneurs with a prior exit, and Pump was featured on Forbes AI 50, America’s 50 most promising companies in AI, in 2021. Pump is also an “Advanced Tier Partner” with AWS with several AWS certifications.

CEO and co-founder of Pump.co, Spandana Nakka comments, “By combining AI automated savings and an intuitive user experience, Pump is democratizing AWS cost savings that historically only the very largest companies have had access to.”

Though the company is currently partnered with AWS, Pump is hoping to expand to other cloud platforms and deliver to-scale solutions for a broader variety of clients.

Pump.co is a platform designed to help businesses reduce AWS costs with no engineering effort. With real-time cost visibility, automated optimization, and continuous monitoring, Pump empowers organizations to achieve cost efficiency and maximize their AWS investment.

Visit the company’s website to learn more about their mission.

Laura Urazayeva: Skillful Lashmaker Artist with a unique style and vision of beauty

NY Weekly Staff 3 on July 24, 2023

A modern Lashmaker is not just a lash fairy, not just an architect, not just a designer. It’s a person who can “shape a gaze,” make a face expressive, and accentuate natural feminine beauty. One talent alone is clearly not enough in this profession. A specialist needs to possess a whole set of special skills and abilities, an unpretentious imagination, and a creative outlook on life and artistry. Laura Urazayeva definitely possesses all these qualities – a Lashmaker Artist with eight years of experience in this niche of the beauty industry. She successfully combines her exceptional abilities in eyelash extensions and eyebrow modeling with the responsibilities of a social media manager, photographer, consultant, and even a public speaker, as explaining this young and popular profession in an accessible and understandable way can be quite challenging. Even more challenging is creating striking photographs that would capture the attention of potential clients, that is, those who are considering getting their eyelashes and eyebrows done.

According to Laura Urazayeva, in this field, it’s also important to be a chemist – constantly studying and thoroughly knowing the composition of consumables and cosmetic products used in the work. It’s also necessary to be a skilled tester so that clients trust you to test new products on themselves. Being somewhat of an economist and a bit of an accountant is important too, as high-quality professional cosmetic products for work require significant expenses for procurement. Having a good understanding of psychology is helpful for communication with different clients. However, the most crucial aspect is being a skilled artist capable of creating real masterpieces out of nothing.

The lash industry is constantly evolving, and lashmakers need to keep up with the latest trends and ever-changing styles. Creating stunning lash beauty is the domain of skilled professionals who continuously improve themselves by attending online and offline courses, workshops, and coaching sessions. Laura Urazayeva believes that learning from the best is a privilege, not an obligation. Thanks to her self-development and training under renowned lash masters and at top beauty studios, she has achieved great success in her profession. Laura adeptly works with professional tools and materials and stays updated with the latest market innovations. Over her eight-year career, she has served more than 10,000 clients. Her talent lies in beautifully decorating lashes using Swarovski crystals, various glitters, beads, and even colorful feathers, which are currently considered ultra-fashionable trends.

Laura Urazayeva’s business skills enable her to effectively combine her work with teaching others. During her time as the owner of a co-working lash and eyebrow studio in Kazakhstan, she developed her own training course and authored a lash extension system. She has conducted masterclasses in Kazakhstan, Russia, and Turkey. In 2023, she hosted a unique masterclass in the USA, combining the main program “Unique Technique – Safe Lash Extensions” with the topical theme of “Creating Job Opportunities for People with Disabilities.” Her online seminars and masterclasses are popular among participants from different parts of the world.

Today, Laura Urazayeva resides in the USA and is awaiting the patent for her copyrighted technique of safe eyelash extension and prosthetics in the smallest volume. Following her motto as a successful individual, which states that every country should have professionals who are knowledgeable and excel in their work, she continues to bring beauty and positivity to the masses. Her goal in the near future is to establish herself and become a sought-after Lashmaker Artist in the American market.

Contacts of Laura Urazayeva: Emails – lala.lash2023@gmail.com and Urazayeva-laura@mail.ru 

Instagram: https://instagram.com/urazaeval?igshid=MzRlODBiNWFlZA== (@urazaeval).

Empowering Women to Ignite Their Next Chapter: An Exclusive Interview with Hilary DeCesare

NY Weekly Staff on July 24, 2023

Interviewer: Welcome, everyone! Today, we have the privilege of sitting down with Hilary DeCesare, an international business coach, bestselling author, and pioneer female Silicon Valley CEO. She’s the founder of The ReLaunch Co., a transformative platform empowering women to rediscover their passions and achieve fulfillment in both their personal and professional lives. Hilary, thank you for joining us today.

Hilary DeCesare: Thank you for having me. It’s a pleasure to be here.

Interviewer: To start, could you share the inspiration behind starting The ReLaunch Co. and how it has evolved since its inception?

Hilary DeCesare: Certainly. The inspiration behind The ReLaunch Co. came from my personal experiences – navigating through various challenges in my personal life and business ventures. I had to face complexities like divorce, single motherhood, health issues, and relaunching my career multiple times. Throughout this journey, I noticed that we often follow rigid procedures and systems, but life has a way of interfering. We face family issues, unforeseen obstacles, and sometimes lose sight of our true identity and purpose.

I founded The ReLaunch Co. to offer individuals a structured framework, a power source, to navigate life’s storms and relaunches successfully. I wanted to empower them to face challenges without feeling defeated and to find fulfillment in their chosen paths. Since its inception, The ReLaunch Co. has evolved significantly, introducing the 3HQ™ Method – a powerful framework that integrates the head, heart, and higher self aspects, allowing individuals to live a purposeful life.

Interviewer: The 3HQ™ Method sounds intriguing. Can you elaborate on the specific challenges women face when attempting to re-enter the workforce after a career break, and how The ReLaunch Co. addresses those challenges?

Hilary DeCesare: Of course. When women face career breaks due to various life circumstances like marriage, raising children, or caring for aging parents, it’s common to feel defeated when trying to re-enter the workforce. The ReLaunch Co. addresses these challenges through the 3HQ™ Method.

First, we focus on the head aspect, addressing limiting beliefs and fears, and identifying the necessary skills and steps for their ideal position. Then, we delve into the heart aspect, helping them identify their passion and purpose in this new phase of life. Finally, we explore the higher self aspect, seeking support from mentors or courses to boost confidence and achieve their purpose.

The ReLaunch Co. guides women through five essential steps: accepting the current situation, gaining clarity on their goals, releasing what no longer serves them, understanding that growth starts from where they are, and ultimately, taking action to restart their careers with confidence and purpose.

Interviewer: The Fired Up Entrepreneur program sounds exciting. Can you share some key strategies or programs offered by The ReLaunch Co. to empower women and support their career relaunch journeys?

Hilary DeCesare: Absolutely. The Fired Up Entrepreneur is one of our flagship programs, designed to teach women entrepreneurs how to ignite their brands, sales, and status as Financial Freedom CEOs. It’s a comprehensive 6-month program that provides women with the tools and strategies needed to scale their businesses and achieve financial independence.

We also have a mentorship program that connects women entrepreneurs, providing them with a supportive and collaborative environment to share insights and experiences. Our mentorship program is instrumental in combatting the isolation often experienced in the business world and fostering meaningful connections.

Interviewer: Mentorship can indeed be powerful. How important is the role of mentorship in helping women successfully transition back into the workforce, and how does The ReLaunch Co. facilitate mentorship opportunities?

Hilary DeCesare: Mentorship plays a crucial role in helping women transition back into the workforce. At The ReLaunch Co., we facilitate mentorship opportunities through our mentorship program, where we pair women with experienced mentors who have gone through similar entrepreneurial journeys.

During weekly coaching calls with multiple entrepreneurs, they have the chance to share their concerns and questions, fostering a supportive environment where valuable insights are shared. This collaborative approach ensures that women receive guidance from mentors who have navigated similar challenges and can offer relevant advice and support.

Interviewer: It’s heartening to hear about the positive impact of mentorship. Can you discuss any notable success stories or achievements of women who have gone through The ReLaunch Co.’s programs?

Hilary DeCesare: Absolutely. One notable success story is that of Michelle Abraham, founder of AmplifYou. She helped me launch my podcast, and during our collaboration, she was inspired by my contributions to the world. Michelle enrolled in The ReLaunch Co.’s Fired Up Entrepreneur program and became a 1-1 client for even faster acceleration.

Through our program, Michelle’s business flourished even during the challenging times of the pandemic. She attributes her success to the powerful organization and structure instilled by The ReLaunch Co., as well as her unwavering focus on key areas. With our guidance, Michelle’s business reached new heights and achieved impressive outcomes.

Interviewer: It’s incredible to witness the impact of The ReLaunch Co. on women’s lives and businesses. In your experience, what are some common misconceptions or stigmas surrounding women returning to work after a career break, and how do you challenge those perceptions?

Hilary DeCesare: Some common misconceptions include assumptions of skill obsolescence, lack of commitment, reduced ambition, and difficulty balancing work and family. To challenge these perceptions, The ReLaunch Co. promotes awareness of skills that remain relevant, creates flexible work arrangements, and provides mentoring programs to support women’s relaunch journeys. Additionally, we highlight success stories of women who have successfully returned to work after a break, creating an “I can do this” attitude.

Interviewer: That’s a powerful way to combat misconceptions. What are some significant trends or changes you have observed in the workforce in recent years, particularly in relation to women re-entering or transitioning careers?

Hilary DeCesare: In recent years, the workforce has seen increased focus on diversity and inclusion. Organizations recognize the importance of supporting women re-entering the workforce and promoting gender equality in leadership positions. Additionally, there’s an emphasis on work-life balance, with companies offering more flexible work options like remote work and flexible hours. Advancements in technology have also facilitated remote work and virtual collaboration, providing women with new career opportunities. Moreover, employers now value skills and competencies over traditional qualifications, making it easier for women with diverse experiences to pivot and succeed in different roles. Finally, the gig economy and entrepreneurship have seen significant growth, offering women more options to start their own businesses or work independently.

Interviewer: It’s fascinating to witness these positive changes in the workforce. How has The ReLaunch Co. adapted to the unique challenges posed by the COVID-19 pandemic, and what lessons have been learned during this time?

Hilary DeCesare: The ReLaunch Co. was conceived amidst the uncertain dawn of the COVID-19 pandemic. We witnessed women encountering unparalleled turbulence, with many facing layoffs and stepping into the entrepreneurship arena. We believe that today is not a “New Normal” but a “New Different.”

One valuable lesson we learned is that resilience is bred in the face of adversity. The ReLaunch Co. is committed to helping women harness this resilience, fueling their relaunch into careers that are both rewarding and fulfilling. We’ve seen incredible transformations, like a highly-regarded attorney transitioning into a young-adult fiction writer and becoming a two-time international bestseller. These challenging times have shown us the power of self-awareness and proactive action in fostering fulfillment and meaningful contribution in one’s career.

Interviewer: That’s a profound perspective, indeed. What advice would you give to women who are contemplating re-entering the workforce but feel overwhelmed or unsure about where to start?

Hilary DeCesare: If you’re contemplating re-entering the workforce but feel overwhelmed or unsure where to start, my advice is to use the 3HQ™ Method:

Head: Update your skills through courses and leverage your network for support.

Heart: Assess your skills and interests, and set clear career goals based on what inspires you.

Higher Self: Be patient and persistent, consider flexible options, and seek guidance from others who have successfully re-entered the workforce. Trust in your abilities and take it one step at a time.

Interviewer: That’s excellent advice. Looking ahead, what are your future goals and aspirations for The ReLaunch Co., and how do you envision it impacting the lives of women worldwide?

Hilary DeCesare: Our future goals for The ReLaunch Co. are ambitious and focused on making a significant impact on women worldwide. We aim to impact 1 million women globally, providing them with the tools, resources, and guidance to relaunch their lives successfully.

One of our main objectives is to host a global conference of empowered women leaders in the fall of 2024. This event will bring together powerful and inspirational women who have successfully relaunched their lives and businesses. It will serve as a platform for sharing wisdom, experiences, and insights, fostering connections and collaborations that can ignite positive change worldwide.

Through our podcast, The ReLaunch, and our upcoming TV show, we highlight inspiring stories of relaunches, inspiring women to become mentors and role models for others. We envision creating a network of empowered women who are fearlessly pursuing their dreams, making significant contributions to society, and leaving a lasting legacy of empowerment for generations to come.

Interviewer: Your vision is truly inspiring, Hilary. Thank you for sharing your valuable insights and empowering women around the world through The ReLaunch Co. Your work is making a meaningful and positive impact on countless lives. We wish you continued success on your journey of igniting the next chapter for women everywhere.

Hilary DeCesare: Thank you so much. It’s been a pleasure to be here and share my passion for empowering women. I look forward to continuing this transformative journey with The ReLaunch Co. and making a lasting difference in the lives of women worldwide.

Dr. Jose Salim Cury: The Brazilian Plastic Surgeon Behind a Groundbreaking Technique Gaining International Recognition and Boosting Aesthetic Tourism in Brazil

NY Weekly Staff on July 24, 2023

For over two decades, Brazil has emerged as one of the leading destinations for aesthetic tourism, attracting patients from around the world in search of high-quality procedures, medical safety, and internationally recognized exceptional results. With its stunning beaches, rich culture, and highly skilled medical professionals, the country has become a paradise for those looking to enhance their appearance and boost their self-esteem.

The rise of aesthetic tourism in Brazil can be attributed to several factors. First and foremost, the country boasts a wide range of cutting-edge cosmetic clinics and state-of-the-art medical facilities that adhere to stringent safety standards. This has garnered the trust of both local and international patients, making Brazil a sought-after destination for aesthetic treatments.

Moreover, Brazil’s renowned surgeons and medical experts have gained global recognition for their expertise and artistry in delivering exceptional results. Many of these professionals have undergone extensive training and have access to the latest advancements in the field, ensuring that patients receive world-class care and achieve their desired aesthetic goals.

Apart from the medical allure, Brazil’s captivating landscape and vibrant culture also play a significant role in drawing aesthetic tourists. The country’s stunning beaches, lush rainforests, and lively cities provide a perfect backdrop for post-procedure recovery and relaxation, making the entire experience more enjoyable and fulfilling.

In recent years, a new technique created by a Brazilian plastic surgeon has become a sensation among Brazilian celebrities and has crossed borders to become a highly sought-after procedure by foreigners as well. Brazilian surgeon Dr. José Salim Cury is the creator of the current surgical technique that guarantees a defined abdomen and a firm and healthy body appearance. This type of procedure is recommended for those who already have an athletic body but struggle to achieve the desired “six-pack” abs.

O Dr. José Salim Cury is recognized as one of the two main pioneers of the new generation of cosmetic surgery in Brazil. His revolutionary technique, Collad, transformed the lives of countless patients, providing exceptional and naturally beautiful results.

The Collad technique combines a personalized approach with cutting-edge technologies to offer a unique surgical experience. Dr. José Cury employs a combination of procedures, including high-definition liposuction, fat grafting, and treatments for sagging skin and cellulite, to sculpt the body precisely and harmoniously.

“Collad is the result of years of research and refinement. I sought to develop a technique that could not only deliver impressive aesthetic results but also improve patients’ quality of life,” says Dr. José Salim Cury.

The Collad technique utilizes advanced technologies such as Bodytite, Morpheus, and ultrasound for fat grafting to stimulate collagen and improve skin firmness. Additionally, the use of injectable collagen biostimulators helps promote natural regeneration, resulting in a rejuvenated and smoother appearance.

Global Demand for Aesthetic Surgeries in Brazil:

One of the advantages of seeking aesthetic surgery in Brazil is its financial accessibility. Even taking into account travel and accommodation costs, procedures performed in Brazil can be significantly more affordable than in countries like the United States or Europe. This financial advantage does not compromise the quality of results, as Brazilian plastic surgeons are widely recognized for their excellence and expertise.

The global demand for the Collad technique and the services of Dr. José Salim Cury has been growing exponentially. Patients from all over the world seek out Brazil to undergo aesthetic procedures, drawn to the transformative results and Dr. José’s reputation as one of the world’s best plastic surgeons.

Due to high demand and the complexity of the procedures performed, Dr. José Salim Cury is known to have a busy schedule. His experience, expertise, and exceptional results have made him one of the most sought-after plastic surgeons in the world.

Brazil, with its excellence in aesthetic surgery, medical safety, and exceptional results, has established itself as one of the top destinations for aesthetic tourism worldwide. Dr. José Salim Cury, with his revolutionary Collad technique, has played a key role in this landscape, transforming the lives of countless patients and gaining national and international recognition. With his technical skill, experience, and commitment to excellence, Dr. José Cury continues to shape the future of aesthetic surgery in Brazil and beyond.

New Era, New Rules: How Flex Dominates the Modern Storage Industry with Cutting-Edge Smart Units

NY Weekly Staff on July 24, 2023

2023 marks an era where everyone is constantly on the move. From a spontaneous weekend getaway to frequent business travels, people crave flexible and efficient storage solutions that will cater to their fast and modern lifestyles. 

Traditional storage methods simply do not align with the mobile lifestyle that many individuals now embrace. Enter the era of modern storage solutions – a revolutionary way to manage belongings, ensuring they are always secure and protected. With the changing demands of modern living, the concept of smart storage units has gained immense popularity. 

One of the primary flexible, modern storage solutions is the elimination of packing and unpacking stress. Gone are the days of spending hours meticulously organizing items in boxes, labeling them, and lugging them to storage facilities. Modern moving and storage companies offer a fully-equipped service team to quickly and carefully wrap, disassemble, and pack customers’ belongings.

Mobility and accessibility are key, enabling users to access stored belongings at any time. This convenience is a game-changer, particularly for those who travel frequently or find themselves in unpredictable situations where accessing their belongings on-the-go becomes a necessity.

Flexing a Fleet of Tech-Enhanced Portable Units

Checking all the boxes is Flex, a Miami-based start-up revolutionizing the storage industry in the US with its tech-enhanced portable units. In 2020, Flex was established by veterans from special units, offering a novel approach to storage solutions. They employ specially designed smart trailers, equipped with cutting-edge features and top notch services including professional in-house packing, loading, unlimited door-to-door deliveries, and climate-monitored portable storage units. 

Through their proprietary management software, all assets are interconnected, creating a smooth and cost-effective operation. Flex’s distinctive model empowers customers with effortless control and accessibility while providing unlimited scalability. 

Addressing Customers’ Evolving Needs

These days, customers’ moving and storage preferences widely vary. Some prefer a comprehensive valet service that takes care of every aspect, starting from packing and moving to storage, and even returning the items whenever required. On the other hand, some aim to be cost-effective and choose to handle all the tasks themselves. There are those who only need temporary storage in their driveway during home renovation, while others may only require storage for a few specific items. With that, Flex offers on-site storage options for customers who require easy access to their belongings during home projects or other activities. And for customers who opt to save costs, the company also allows customers the flexibility to take a do-it-yourself approach.

Flex’s piece-de-resistance is its custom-designed, state-of-the-art smart trailers functioning as mobile storage units. These enclosed trailers boast advanced technology, such as temperature and humidity sensors, motion sensors, and GPS tracking, ensuring optimal security and environmental control. The trailers are also equipped with a responsive ventilation system, door-entry alerts, and an automatic alert system, guaranteeing the safety and integrity of stored possessions.

Furthermore, the team behind Flex are advocates for sustainability. Each trailer is equipped with a solar panel mounted on its roof, providing power to the high-tech sensors and promoting energy efficiency. This eco-friendly approach allows Flex to reduce its carbon footprint while offering environmentally-conscious solutions to its customers.

Having amassed a remarkable collection of five-star reviews on Google, Flex is rapidly solidifying its position as a frontrunner in the moving and storage sector. The company’s dedication to ensuring customer contentment, driving technological advancements, and offering unparalleled flexibility has garnered acclaim from both individuals and businesses.

Walnut’s CEO: Stick a Fork In It. B2B Sales is Done

NY Weekly Staff on July 24, 2023

“Over, dead, gone. B2B sales will never be the same,” says Yoav Vilner, CEO of Walnut.

The recent downturn has caused a sharp turn in the buying and selling of B2B software: sales cycles have gone way up, prices have gone way up trying to compensate for it, C-levels are now part of every sales conversation, and the bottom line isn’t surprising – most B2B companies have missed their ARR targets ever since Q1. In fact, Vendr reports Q2’s significant drop of 45% in the worth of yearly agreements compared to Q1 with an average software cost of $62,000, particularly in Accounting & Finance, Customer Relationship Management (CRM), and IT Service Management.

According to a report by TrustRadius, 87% of tech buyers have adapted their purchasing approach to focus solely on acquiring mission-critical products that promise significant ROI. Additionally, 27% of buyers reported an increase in the number of decision-makers involved in their buying process. Notably, 14% stated that more C-level executives, particularly in large enterprise organizations, are now part of the decision-making process. With the CFO holding the financial reins, buyers are compelled to demonstrate upfront value to secure the necessary approvals. 

“If the downturn is ever officially ‘over’, there’s room to believe these bruises will never recover, ” says Vilner. “B2B buyers will always be cautious from now on, tight on budgets, and expecting a quick and painless demonstration of value. This is also why we launched our viral #WeAreProspects campaign last year.”

2020-2021 were great years for B2B buying because of the post-COVID tech bubble, alongside urgent digital transformation. Then. everything has changed.

According to Vilner, here’s what you need to know to win sales in 2023, while completely forgetting how it used to happen: you need to realize that prospects are kings and queens – much more than ever before.

Prospects Need Full-Time Empathy

Sellers must actively participate in engaging conversations with buyers, find ways to provide more and more value, and meet halfway during challenging times. This involves attentively listening to and comprehending customer needs, allowing sellers to adapt their offerings to match the customer’s newly prioritized areas of value. 

They may consider offering shorter contract durations, streamlined versions of their solutions, or more flexible payment terms. Furthermore, sellers can play a vital role in assisting customers in preparing for the future by offering insights and foresight into potential developments.

Prospects Require Immediate Value

Sales-y pitches and sugar-coated messaging no longer contribute to the success of sales cycles; if any, it’s detrimental. 

“Modern B2B buyers have little interest in traditional sales pitches and overly promotional messaging,” Vilner says. “Instead, they look for a sales experience that offers valuable insights to aid their data-driven purchasing choices. Furthermore, they anticipate this approach to be customized according to their specific preferences and requirements.”

The failure to offer a what’s-in-it-for-me insight will prompt potential customers to seek out a competitor that does. Buyers need to substantiate their purchasing decision, expecting the solution provider to demonstrate why their product is the best option for their requirements.

Products Need to be Revealed, Fast

In the same report by TrustRadius, 94% of buyers emphasized the significance of personalized demonstrations that catered to their particular needs and preferences while assessing various products. The implication here is that a one-size-fits-all approach to product demonstrations may not be as effective as tailoring the presentation to the specific use cases and preferences of individual buyers. 

By understanding and addressing the specific needs of potential customers, companies can enhance their chances of making successful sales and building strong relationships with their clients. “At Walnut, our goal is for prospects to fall in love with the product at first sight,” Vilner notes. 

Customer Reviews Will Prevail Over Paid Ads

Customers place more trust in peer reviews compared to a company’s brand’s marketing efforts. To ensure success in one’s market strategies, it is crucial to prioritize the customer’s voice and incorporate it prominently. One effective method is to showcase award badges alongside reviews in digital advertisements.

Statistics show that 92.4% of B2B customers are more likely to buy a product after encountering a trusted review. “Online review humanizes the entire B2B buying and selling process, and seeing another customer’s first-hand testimonial offers prospects insights into a product’s quality and credibility,” Vilner adds. “Consequently, solely depending on conventional brand marketing may not have the same level of impact as integrating genuine customer experiences and insights.”

C-Levels Should Get it, Too

In any sales process, it is crucial to adapt one’s approach to meet the needs and interests of the decision-makers involved. 

Even if a company’s primary target audience or buyer persona is an individual contributor within the organization, from mid-level managers to team members, it is essential to recognize that decisions are often made collectively, and C-level executives play a vital role in the final verdict during such downturns.

“Keep in mind that the buying journey kickstarts when the company identifies its void that needs to be filled. Who makes this high-level decision? C-Levels,” Vilner says. “If the buying process begins at the C-Level, the ultimate decision and approval at the end of the process always rests with them, too.”

Sellers Need To Walk Fast From Slow-Moving Prospects

Slow-moving prospects refer to potential customers who show little interest, reluctance to buy, or exhibit a lack of commitment in moving forward with the sales process. It’s essential for sellers to recognize when it’s time to disengage from such prospects and redirect their focus towards more promising opportunities.

What’s more, sales is a fast-paced and competitive environment. Focusing on prospects who show genuine interest and engagement helps maintain momentum in the sales pipeline. Constantly working with slow-moving prospects can halt the overall sales process, affecting the seller’s ability to meet targets and achieve sales goals.

Leaky Buckets Are Now Tsunamis

In prosperous business periods, it is common for organizations to focus on growth and capitalize on the abundance of opportunities. During these thriving years, minor inefficiencies or issues in the sales funnel often get overlooked as they may not significantly impact the overall success. However, when the business faces downturns or challenging times, these small holes in the sales funnel can have a much more significant impact and potentially harm the company’s performance.

“By creating a unified revenue operations function, organizations can improve collaboration, data sharing, and decision-making across departments, leading to more streamlined and efficient revenue generation,” Vilner concludes. “This strategic approach aligns and integrates various revenue-generating functions, such as sales, marketing, and customer success.”

To expedite the sales cycle in an economic downturn, it is key to precisely define the product’s value, proactively engage with customers, prioritize their voice, strategically personalize content within the marketing funnel, improve lead qualification, and leverage cutting-edge sales enablement software. By adopting these approaches, businesses can enhance their sales process and achieve greater efficiency in closing deals.

Apsara Skin Care Bridges the Gap Between Ancient Wisdom and Modern Skin Care with Ayurveda-based Skincare Products

NY Weekly Staff on July 24, 2023

Image commercially licensed from Unsplash

“Nature is the best ally in our desire for perfect health and beautiful appearance,” shares Sheetal Rawal, founder of USA’s leading Ayurvedic-based skin care products, Apsara Skin Care.

The beauty industry has seen an increasing number of consumers seeking natural and holistic alternatives such as Ayurvedic skincare. With its deep-rooted traditions and ancient wisdom, Ayurveda offers a holistic approach to skincare that is capturing the attention of beauty enthusiasts worldwide. Sheetal Rawal has successfully built a pioneering Ayurvedic skincare brand that believes in the centuries-old practice and is positioned to shape the future of the beauty industry.

As the demand for natural and sustainable beauty products continues to surge, Rawal’s insights shed light on the rising popularity and potential impact of Ayurvedic skincare. According to market research, the global skincare industry is projected to reach a staggering $189.3 billion by 2023. The trend toward natural and organic products is gaining significant momentum within this industry, with Ayurvedic skincare positioned to play a transformative role.

The rise of Ayurvedic skincare

The beauty industry is no stranger to trends, but Ayurvedic skincare has managed to carve its niche, focusing on balance, harmony, and natural ingredients derived from botanical sources. According to industry forecasts, Ayurvedic skincare products are expected to grow significantly, driven by consumers’ increasing awareness of the harmful effects of synthetic chemicals and a desire for sustainable and ethical beauty practices. 

Ayurvedic is a 5000-year-old system of health and well-being originating from India. According to Rawal, Ayurvedic skincare stands apart from other beauty regimens as it is rooted in a holistic approach, which takes into account individual doshas, or mind-body types, to customise skincare routines and address unique skin concerns. Beyond products, Ayurvedic skincare emphasizes the importance of self-care rituals and lifestyle practices to promote overall well-being. From mindful eating and exercise to stress management and meditation, Ayurveda encourages a holistic approach to beauty that extends far beyond skincare products alone.

Ayurveda recognizes that each person is unique and requires personalized care, and this philosophy is mirrored in Apsara Skin Care’s commitment to providing tailored solutions for its customers. Rawal explains, “Ayurveda is not just about the external application of ingredients; it is a way of life that encompasses overall well-being. It’s about achieving a harmonious balance between mind, body, and spirit.”

Leveraging Rawal’s scientific expertise

Sheetal Rawal, a scientist in human genetics turned skincare go-to expert, has been at the forefront of this paradigm shift, offering a range of natural, Ayurvedic skincare products that resonate with consumers seeking effective and mindful alternatives. She started Apsara Skin Care in her kitchen, formulating products made from 100% natural ingredients, drawing inspiration from her Indian heritage and the principles of Ayurveda.

“It started when I entered my pre-teen years,” Rawal recalls. “Of course, I had no idea that my hobby would lead me anywhere outside the kitchen where I mixed up all sorts of spices & herbs to make interesting skincare potions. I used them on myself mostly.”

Born out of Rawal’s desire for flawless skin using natural ingredients, Apsara Skin Care has become a symbol of authenticity and efficacy in the beauty and wellness industry. Her background in human genetics gave her a unique perspective, allowing her to blend ancient Ayurvedic knowledge using essential oils, herbal extracts, waxes, tinctures, and other natural elements to create consistent formulas. Combining her expertise in Ayurveda and genetics, she developed a line of effective and all-natural Ayurvedic skin care products that are both safe and effective. 

Rawal, having struggled with skincare concerns and overcoming them, created skin care formulations targeting skin and other beauty care concerns. Early in her exploration, she was able to invent a serum and a face mask for her use that led to favorable results, her acne disappeared, and her skin looked radiant. She  jokingly shares, “People tell me I am the best ad for my products because I experienced how they worked.” 

Rawal’s experiments with natural ingredients led her to discover their remarkable benefits for her skin. Her fascination with Ayurveda further fueled her passion for developing cruelty-free beauty care products. 

With Apsara’s holistic approach, Sheetal Rawal’s commitment extends beyond skin care products. She also uses her platform, blog, podcasts, and an extensive collection of homemade skincare recipes to share her knowledge and empower others to embrace natural ingredients. She has opened doors to a future where natural ingredients and ethical practices take center stage by combining ancient wisdom with modern science. 

Presenting Apsara’s Ayurvedic skincare line

The Sanskrit word, Apsara, means a woman of unsurpassed beauty. From the company name itself, Apsara Skin Care aims to make women feel their best selves with products available to address their skin concerns. The skincare brand presents a range of products — from cleansers and moisturizers, serums, and face masks that adhere to Ayurvedic principles, carefully formulated to address various skin concerns while nourishing the skin with natural ingredients. 

One of their best-selling products, the ROOP Saffron Bright Skin Potion, has gained recognition for its unique saffron-based formulation, offering antioxidant and skin evening-out properties that reduce the appearance of dark spots for that even glowing skin. 

Sheetal Rawal shares the most satisfying aspect of this journey, “Hearing from users that their skin is radiant after going natural with Apsara and that their skin and hair concerns have been resolved, they tell me they are never going back to using run-of-the-mill products filled with harsh chemicals. It was the best thing.”

Charting a path forward

Sheetal Rawal concludes, “Ayurvedic skincare is not just a passing trend but a timeless practice deeply rooted in people’s rich heritage. They can reconnect with nature and nourish their skin with the power of natural ingredients by embracing Ayurveda. It’s about bringing harmony and balance back into the beauty routines.”

As Apsara Skin Care continues to thrive and make strides in the beauty industry, Rawal’s scientific background as a licensed scientist in human genetics sets her apart as a credible authority, bridging the gap between ancient wisdom and modern skincare needs.

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