“Press is Fluff”: The Truth about Investing in Press from Outbrand’s Mario Sarceno

Summary: If you think getting press is going to cut it in today’s digital world, you’ve got something else coming. Mario Sarceno shares his insights on what’s going on in the digital press industry.

The truth is there are lots of PR companies like Outbrand where they specialize in getting people featured in top publications that millions read. However, as the founder of Outbrand, Mario Sarceno let people in on the truth: “Press is fluff. Straight up fluff”.

If you’ve had the same thought, Mario’s here to confirm that it’s true, so why does he insist on pushing press when he’s onboarding clients to work with his PR firm?

When he says that press is fluff, he’s not saying that it’s not successful. “We have friends that have landed gigs on talk shows because of a press release, however, if you think that getting featured is going to solve every problem in your business, you’re wrong. Press is not a problem solver. It’s a marketing enhancer”. 

The problem with the way companies are using press is that it doesn’t matter how big the publication that features you is: it could be an outlet with millions of readers or an NBC outlet in Rexburg, Idaho. The true impact and money in getting featured is in how you leverage it.

“The beauty of being featured, from what I’ve seen, is that if used correctly, it can lay the foundation for a company’s brand strategy. Think about it – if we can get a dating coach featured as a thought leader and expert for male entrepreneurs who struggle with dating life, imagine how that’ll help them stand out from others in the industry. Imagine that newfound leverage”.

Mario shared 3 tips to leverage media features:

  1. LinkedIn: Your network is your net worth, right? Anybody can tap into LinkedIn’s data to get in touch and connect to people they want to work with. It doesn’t just have to be to sell services but think of a mortgage broker who wants to be the broker that comes to mind when a realtor needs somebody to help out with a home loan. Now, what if this mortgage broker’s been featured in the media? 
  2. Website: Whether you’re driving traffic to your site with SEO or paid ads, let the networks where you’ve been featured do the talking and persuading for you. Add the logos of where you’ve been featured to your site, so you make the most of any traffic you’re driving to your site. Flex and flaunt it – humbly, of course. 
  3. Podcasts: If we’re using press as a foundation for brands, we can leverage the media features to get people speaking in front of audiences they work with. Podcast hosts have worked hard to establish their following – do you think they’re going to let your average Joe onto a podcast over somebody who the news is talking about? The best part? There’s a podcast for literally everything, so chances are, audiences can get as specific as possible. 

These are just some of the tips Mario shared about how brands and businesses can dominate the digital world of today. Outbrand has streamlined processes to get people featured in top publications of all industries and podcasts. 

 

Contact info:

Mario Sarceno

Outbrand

Hustlers Expo Bringing More Awareness to Small Black-Owned Businesses

In these unprecedented times, the economic turmoil has hurt the small business sector the most. Many have lost profit and even closed down due to the pandemic. Through the difficulty of surviving the pandemic-driven recession, Hustlers Expo hopes to give entrepreneurs a fighting chance by running expos and events that would provide them with the opportunity to raise awareness and get customers.

Hustlers Expo is a venture run by a black female entrepreneur. It was created to benefit small enterprises, especially those run by minorities. Over time, the organization has mounted, launched, and run multiple pop-up shop events around various cities in the country to bring anywhere between twenty to forty business owners at a time. The events have served as an avenue for sales, building business connections, networking, empowerment, creating brand awareness, and other adjacent benefits. 

The events company started through LaShonda Johnson, an entrepreneur who knows what it’s like to run a business independently without support or mentorship. She started her first business, 360impressionz LLC, a while back. It was her first venture, and she didn’t have any experience. The company would ultimately close shop, but the experience taught her many invaluable lessons, one of them being the importance of networking and gaining mentorship. She started her brand called Ask Shonda and began educating aspiring and starting entrepreneurs on the ins and outs of creating a business.

It became apparent to her that the direction she had resolved to take would take her into the pop-up shop event category through time. She started Hustlers Expo as a way to help small businesses who need the extra push. For LaShonda, the events company is more than just another coordination and organizing venture. It’s a movement to bring impact into the small entrepreneur community by creating pockets and support groups all around the United States that would collaborate and help each other grow.

Human beings remain drawn to the live social interaction of face-to-face events in this day and age of digital selling. Hustlers Expo meets a need by providing fun, engaging, and life-filled experiences that help people celebrate one another’s successes and wins. The Hustlers Expo looks to also move into the business training sphere very soon as LaShonda Johnson is in the ideation stages of “Young Entrepreneur Seminar 2021,” which will open registration very soon.

Apart from running Hustlers Expo, LaShonda provides business and branding consultancy services. Her company also helps businesses on the visuals and graphics front, creating logos, websites, and business branding materials. The entrepreneur has also recently started a credit repair consultancy for people who want to improve their FICO scores and remove negative items from their records. All in all, LaShonda is the epitome of a “hustler,” someone who starts multiple hustles to achieve her dreams in life. She’s also a mother of four children and works hard to create a life of opportunity for them.

Over the next few years, Hustlers Expo hopes to branch out to more cities in America and run multiple events that host up to five hundred small businesses at a time. To learn more about Hustlers Expo and check out their schedule of upcoming pop-up shop events, visit its website and Instagram profile.

King Luxe Club Celebrates Exotic Cars and Lasting Relationships

King Luxe Club provides a platform for exotic car enthusiasts to celebrate their lifestyle while developing countless friendships. The club actively encourages its members to invest in their relationships and experience lifelong growth.

Clubs, by nature, bring together people who share hobbies, interests, and passions. However, there are those who go beyond this initial gathering of like-minded individuals to encourage self-improvement and lasting relationships. King Luxe Club sets the golden standard for what hobby and interest groups can aspire to deliver to its members.

King Luxe Club caters to a worldwide audience of tastemakers who want to enjoy life, help each other grow, and become inspired to live the luxury lifestyle. While an increasing number of car clubs have shifted their focus purely on profits, King Luxe Club prioritizes establishing genuine connections. Through these associations, members can pursue their interests and realize their potential.

Given its target demographic, King Luxe Club members have come to expect the perks of attending car rallies and concierge services for luxury travel. But the company guarantees more than lavish activities. King Luxe Club also promotes growth and self-improvement. For instance, it provides club members with an avenue to learn investment strategies. The company also functions as a platform where people can build a diverse network with professionals, including stockbrokers, doctors, and lawyers.

Initially based in New York, King Luxe Club now facilitates events across the United States and around the globe. The club utilizes a comprehensive planning approach to enhance the main event — strengthening a close-knit culture among exotic car enthusiasts. Often, this attention to detail includes accommodation and other enriching activities. 

Abhi Malhotra, the founder of King Luxe Club, was born in India and grew up in Dubai. He is best known by the moniker “KING AM.” Hailing from a wealthy family, KING AM had the opportunity to work in his father’s liquor company for a few years. Because of his early exposure to the high life, he developed a taste for exotic cars. In 2019, he expanded this passion into a company and club. As the sole owner of King Luxe Club, KING AM put in a lot of hard work and personal funding to continue growing his company.

Since its launch, King Luxe Club has steadily diversified its business to extend the reach of positive impact. KLC Real Estate is already in operation for house construction projects. Following in his father’s footsteps, Abhi Malhotra is also venturing into the liquor business. King Luxe will launch its vodka and single malt scotch soon.

In addition to the growth of its members and the organization, King Luxe Club uses its pool of resources to give back to the community. Members of the exotic cars club have partnered with local businesses in New York City to support those affected by the COVID-19 pandemic. King Luxe Club also contributes to charitable efforts that benefit children and cancer patients. 

For more information on King Luxe Club and any upcoming events, you may visit the company website, KingLuxeClub.com.

Up Close With TikTok’s Favorite Cowboy, Nick Luciano

Whether in the rodeo or in front of a camera, Nick Luciano knows how to play his game. The 24-year-old content creator has captivated millions of audiences worldwide on TikTok, one of the most prominent social media platforms today. With over four million followers, Nick proves that he is one to watch.

Currently based in North Texas, Nick Luciano provides his followers glimpses of his cowboy lifestyle with his horses and rustic trucks. Motivated to spread joy and positivity, the content creator combines his talent in storytelling and videography skills, a craft that he has been passionate about since childhood. Nick has been making content for over a decade and remains as enthusiastic as a digital creator today. 

Nick Luciano’s video-making journey began in his hometown, a small part of North East, Maryland. He started by documenting the simplicity of his daily life and montage videos of his favorite computer games. Eventually, with the rise and popularity of Vine, Nick found himself on the platform with over 30,000 followers, but the success was short-lived as the platform shut down. Wanting to put up engaging content in the digital space, Nick tried his luck again through YouTube and Instagram, but he did not see the results he was aiming for. 

Losing motivation, Nick Luciano decided to direct his focus on his education instead. “My dream slowly started to fade, so I put all my effort into my education and getting my engineering degree. Two years into college, I moved from the East Coast to Texas and started living the cowboy lifestyle, where I began competing in rodeos. I then graduated from the University of North Texas College of Engineering in 2019 with a 4.0 GPA,” said Nick.

Straight out of college, Nick Luciano immediately landed a job as a mechanical engineer for the US Army, a position that required him to work with high-speed cameras. Without realizing it, his career rekindled his love for videography and fueled his passion for creating audio-visual content. Being mentored by two experts also increased his desire to go back to making videos. Hence the beginning of the Luciano brand. 

“I started my company Luciano Media LLC and began filming small projects for friends and then progressed to weddings and promo videos for equestrians. I then realized I was able to merge my love for the western lifestyle and content creation. I continued to learn more about filmmaking and cameras, and I soon realized I now had an outlet to express my other creative passions that includes motivational speaking and cinematography,” said Nick Luciano.

It wasn’t long after Nick Luciano entered and joined the wave of TikTok. Slowly building his followers on the platform, the content creator presented his western lifestyle with a humorous twist. Beginning with 100,000 followers, Nick has now amassed over four million fans on TikTok through dedication and his unique messages. His influence on the platform reached an even greater height when his Sugar Crash video went viral, gaining over 220 million views and 43 million likes.

Nick Luciano lives by his motto, “Bulletproof Mindset, Strive for Excellence.” Besides showcasing his versatility in content creation and shedding light on the modern cowboy lifestyle, Nick is also the founder and CEO of Luciano Western Wear. This brand carries clothing products and accessories that embody the content creator and his unique way of life.

As demonstrated in his social media success and his continually growing number of followers, Nick Luciano is indeed Tiktok’s favorite cowboy.

Meet Jonny Cutuli: The Content Creator Turned Overnight TikTok Sensation

Amid the disastrous effects of the COVID-19 pandemic, individuals worldwide have stayed firm and steadfast in their optimism. While riding out the waves and following enforced health restrictions, people have found innovative ways to connect and communicate with the outside world. 

For most, this has made entrepreneurs out of employees and, for some, like Jonny Cutuli, stars out of ordinary citizens.

24-year old Jonny Cutuli is the rising TikTok sensation that seemed to gain his fame in the wink of an eye. Born and raised in Aci Catena, Sicily, the Italian influencer is known for his humorous content, wit, and uplifting stories.

Once a regular university student trying to make ends meet while staying academically above the water, Jonny Cutuli is the latest TikTok star with a staggering 1.2 million followers on the platform. So, how did he do it?

“I started making TikToks back in March 2020, during the first worldwide lockdown,” he shares. “I was facing a dark period in my life; indeed, I was depressed because I was recently fired from a business company I used to work for.” He turned to TikTok.

“Before the social media platform, I had no reasons to get up from my bed; I didn’t have any goals to achieve. Everything was black for me. It was like my life was in a “pause” mode, waiting for something to happen. But the truth is nothing happens if you don’t do anything to make it happen.”

Jonny Cutuli first got on the application as a joke. At the time, TikTok was at its peak, with the platform exploding in downloads in Italy and worldwide. Although it was initially meant to be an entertaining pastime, Jonny became fascinated with the process as his videos were slowly being pushed onto the “For You” page.

Jonny then hit the books. Familiarizing himself with how the algorithm worked and improving his work quality by applying strategies he developed led Jonny Cutuli to his first viral video. A month after joining the social media application, he was the proud creator of a video rapidly earning a whopping two million views in less than 24 hours. 

“I couldn’t even imagine that,” he says in awe. As soon as the numbers kept rising, the enterprising creative gained 100,000 followers in a blink, and overnight, he became a TikTok star. 

Building on his success and constantly perfecting his formula, Jonny remained consistent and determined in his content and release schedule – later revealing that these two traits are his anchor to relevance. “Sometimes, it takes ten years to get that one year that will change your life. Just keep going, remain consistent.”

While growing his outstanding success on the platform, Jonny displays overwhelming gratitude for everything that has gotten him this far. The driven TikTok sensation is currently working on a book or an online course where he will be dropping all the secrets and tips that have guided him to accomplishment.

Jonny Cutuli is also planning to launch his highly-anticipated TikTok account designed to cater to his American audience. There, he will be expanding his horizons and releasing English content only.

Learn more about Jonny Cutuli and his overnight success. Follow the young star on TikTok and Instagram.

Audrey Rose Takes the Lead in Enhancing Beauty and Lifting Others Up Through Medical Aesthetics

For cosmetics expert Audrey Rose, medical aesthetics goes beyond enhancing physical appearance. The seasoned professional understands that beauty outside impacts people’s lives in such a profound manner, even affecting their overall self-esteem and confidence levels. With that in mind, she made it her mission to provide cosmetics services that prioritize the client’s trust and comfort while bringing their vision into reality. Through Age-Less Weigh-Less Medical Spa and Audrey Rose Institute of Medical Aesthetics, Audrey jumps from milestone to milestone in uplifting others through the power of medical aesthetics. 

Age-Less Weigh-Less Medical Spa is where clients from all over the United States come to witness Audrey’s skill as a cosmetic injector. The aesthetics powerhouse provides non-invasive and non-surgical treatments ranging from botox, fillers, anti-aging, IV vitamins, weight loss, and beyond. In all her endeavors, the aesthetics entrepreneur ensures to provide the best services for the clients. “Our clients are the most important thing to us. They are our purpose, and we center everything we do in our business around them,” explains Audrey Rose. That said, the medical spa exerts its best efforts in making clients feel comfortable and safe when visiting the office and while undergoing the procedures. 

Audrey Rose is a rising aesthetics professional, cosmetics injector, and serial entrepreneur. She obtained her master’s degree in Acute Care Nurse Practitioner from Northeastern University. She served as a thoracic surgery nurse at Boston’s Brigham and Women’s Hospital for over ten years, assisting and treating patients dealing with lung and chest cancer. Her solid experience in the medical field not only molded her into the medical aesthetics professional she is today but also sparked her passion for improving other people’s lives. 

With this, she established the Audrey Rose Institute of Medical Aesthetics, which aims to give back to the community by helping aspiring cosmetic injectors and entrepreneurs in mastering the ins and outs of the medical aesthetics landscape. Audrey Rose has even trained hundreds of nurses to master advanced techniques in giving injectables, with the most recent charity training for women of color in the industry held last October 2020. Audrey Rose Institute of Medical Aesthetics also holds annual events geared toward gathering like-minded individuals from the aesthetics field while providing a support system where motivation and inspiration can thrive. 

The ARI Awards Gala, a glamorous red carpet awards ceremony, which honors aesthetic injectors for their milestones, is then followed by an educational cadaver lab adventure, where individuals learn how to treat their clients better by studying cadavers’ facial anatomy. 

Today, Audrey Rose continues to advance both of her companies’ missions with the help of her passionate staff team. For her, nothing gives her greater joy than empowering people and giving them the confidence they need and deserve. She believes that one of the most incredible things she can do is to be able to help people step into the world and feel like they own it. “I want to be a force in people’s lives for positive, lasting change,” shares the dedicated aesthetics visionary.

To know more about Audrey Rose, please visit her official website.

Larry Stansbury is the Writer Helping Readers Find Their Truth and Conquer Life’s Adversities

The power of words is that it carries with it a force that shapes people’s lives one way or another. The impact of words, whether through a simple text message, article, or a book, may change a person’s perspective on certain matters, spark action or inaction, or trigger emotions and feelings, among others. As a writer, Larry Stansbury is no stranger to this capability. Over the years, he has used his writing skills to impact other people’s lives positively through his blogs, articles, and his latest book “Conquering Adversity One Step at a Time.”

Larry Stansbury is a professional writer and author whose mission is to entertain and educate his readers. He is the brilliant mind behind the blog Larry’s Tips and Tea, where he tackles the latest news about celebrities, entrepreneurs, and influencers as well as exciting lifestyle tips. He is also an inspirational author, launching his first book, “Conquering Adversity One Step at a Time,” last 2020.

After completing his degree in Writing and Rhetoric from Syracuse University, Larry Stansbury found himself working in an industry far from his passion. He then took a bold move to leave his career and began venturing into what he loves to do the most – writing. Despite his commitment to the writing industry, he received rejections after rejections in many of his endeavors. Many doubted his career as a writer but giving up was not in Larry’s vocabulary. He remained steadfast in going after his vision. Eventually, he successfully worked his way up, becoming a freelance writer working in the by-lines of PopSugar, Her Campus, Distractify, Good Housekeeping, Sports Illustrated, and many more. He began writing more for his personal blog Larry’s Tips and Tea, as well as on Medium publication. Moreover, he also began working in the public relations arena, where he has built strong connections with publicists, editors, celebrities, and famous personalities. 

Unlike conventional writers, Larry Stansbury stands out as a thought leader and a strong advocate for diversity, equality, justice, and more. He has written content for various topics, including entertainment, sports, lifestyle, kitchen, food, sex, relationships, and more. His strength as a writer lies in his natural ability to relate with readers at a deeper level. The fast-rising writer also possesses an incredible skill in engaging with the audience and getting them hooked on the content. 

Today, he is most excited about having reached another milestone in his writing career. With the launch of “Conquering Adversity One Step at a Time,” Larry Stansbury is helping readers find their truths, become advocates, and fight for their power. As the creative non-fiction book recounts the various challenges faced by Black men in America, Larry also reveals the different ways he overcame life’s adversities. The collection of essays brings his stories to the readers, connecting with their raw and authentic selves. 

Through Larry’s Tips and Tea, the creative writer continues to touch the lives of other people through the power of words, helping readers find their truth and conquer life’s adversities. 

To know more about Lary Stansbury, you may visit his official Larry’s Tips and Tea website.

Mjlusane on His Authentic Flair and Dominating the Rapping Scene

Aside from being good at their respective crafts, artists also serve as the much-needed voice for authenticity, individuality, and boldness. For instance, gifted individuals in the music realm use their talent not only to entertain but also to send across messages they wish to convey. In the case of up-and-coming rapper Mjlusane, it is shown that music can be a tool for speaking one’s truth and telling one’s story. 

As someone who has always been passionate about music, Mjlusane realized that originality and creativity play an important role in his line of work. For this reason, he strives to produce masterpieces that are unlike any other. Although the industry is already saturated with established musicians and other prominent figures, the rising artist still manages to take center stage because of his authenticity and genuineness. 

Determined to make his mark on the industry, Mjlusane takes significant strides in elevating his skills to greater heights. Proving to be unafraid of uncharted waters, he is always on the lookout for expanding his horizons and fueling his creative vision. Slowly but surely, the artist proves that he is a force to be reckoned with. 

Marcus Lusane, more prominently known as Mjlusane, was born on November 9, 1999, to spouses Tiffany and Marcus. Hailing from Americus, Georgia, the artist discovered his love for music at a young age. As early as three years old, he already developed an interest in playing the drum. Since then, he has been fostering his passion for the craft. 

Mjlusane began rapping in his early teenage years. However, he did not start taking it seriously until late 2018. Aside from his two mixtapes, Jewelry and BigBaby, the artist also has three singles, Drip, Digits, and Political. His musical influences include Young Thug and Drake. “I look up to them for the way they use their voice as an instrument in rapping. They can switch things up and deliver a different sound,” he said. 

On a mission to help aspiring artists, Mjlusane has an upcoming record label called “Ten4MoneyGang Entertainment.” Through this platform, he can give individuals the opportunities and resources necessary for fulfilling their dreams. 

Standing at the helm of a flourishing career, Mjlusane explains that he had to work hard to get where he is today. “I just felt like I can do music and went for it. At first, I was not that great. But when I kept going, people started to recognize me and encourage me to keep going,” he shared. Looking back, he cannot help but take pride in how far he has come. 

Because of his humble beginnings, Mjlusane wants to remind aspirants and dreamers to never give up on their goals. Being someone who had a rough start in his career, he understands that the first few steps are always challenging. However, persistence and perseverance can bolster one’s chances of success. As a matter, the must-watch artist is a testament to how powerful grit and determination can be in the pursuit of triumph. 

With no plans of slowing down anytime soon, Mjlusane continues to go the extra mile in dominating his field. In the coming years, this emerging star envisions himself rapping with other artists and having his own record label. Above anything else, he wishes to leave his legacy and serve as a source of inspiration to budding artists and aspiring creatives. 

Learn more about Mjlusane by streaming his music here.

Rising Gospel Musician Jimmy Mor on Making Music for a Younger Generation of Believers

Jimmy Mor is a self-reflective urban gospel artist from Philadelphia, PA. His style combines contemporary gospel, hip-hop, and R&B music with a flare of radio pop, featuring artists like V. Rose and J. Monty on some of his songs. 

Jimmy started off as a young songwriter with a love for hip-hop and R&B in the early 2000s, which influences his sound. His father taught him how to produce records at the age of 9, and he has gone on to produce multiple albums since, including Diary of a Broken Christian and the 2016 EP The Invitation

After working on his sound in Christian hip-hop for many years, Jimmy decided to come back to contemporary urban gospel with his new singles “Be Somebody” and “Change Me.”

Writing music with the intent to uplift and encourage, Jimmy Mor has focused on using music to minister the gospel in ways that directly speak to his generation. Millennials looking for young, fresh gospel should be excited about his new projects as he aims to help the genre grow.

“Gospel music doesn’t have to sound like one specific style. The cool thing about being a Christian artist is that you can carry the message of the gospel through many different styles of music. As long as our desire is to serve God by promoting a relationship with Him, it doesn’t have to sound traditional. It just has to be genuine,” Jimmy explains. 

His hope is to reach believers of his generation by making music that is sonically easy for them to vibe to but keeping the message of the gospel the same. 

You can find Jimmy Mor’s discography on Spotify and Apple Music. Learn more about Jimmy through his Instagram account and YouTube channel.

Kimit Is the Super App Revolutionizing the Way People Shop Online

With the rise of technology today, many have turned to the digital space to meet their everyday wants and needs. From grocery shopping down to picking out the latest gadgets or the trendiest fashion must-haves, people have turned to mobile applications to accomplish all of these in just one click. At the forefront of the online shopping experience is the revolutionary super app Kimit as it advances its mission to change the way people shop online.

Kimit is a rising application that successfully combines customizable search features of a conventional e-commerce site with the demands of eye-catching viral videos. It has been dubbed as the platform where TikTok meets Amazon. The self-contained super app allows custom products to be presented through creative 15- to 60-second videos made by talented creators on the platform. Ultimately, the application provides an avenue for innovative individuals with “something to say and something to sell.” Indeed, the app offers a unique way to offer services and sell products.

Available in both Google Play Store and the Apple Store, the rising shopping platform allows consumers to find the most trending items online effortlessly. By simply scrolling down and browsing through a wide array of video selections, Kimit users can quickly discover millions of their favorite shopping items while enjoying the iconic visual presentations of these products. Users may also search for items from different locations through its filtered search feature. On the other hand, sellers have the freedom to showcase their talents and ideas for content creation.

Kimit prioritizes customer satisfaction, ensuring that each shopper is given the best shopping experience from item selection to check-out. By simply typing in the username of the shop or seller in the home page search bar, the app will then bring the user to the desired page. Users can then initiate a conversation with the sellers to ask further questions or make offers about the products. Once the seller accepts the purchase offer, users will pay Kimit, and the app will hold the funds’ escrow until the products are delivered to the users successfully. To turn the payment over to the seller, the buyer must confirm the receipt of the items. This allows completely safe and 100% guaranteed transactions.

Today, Kimit marks the innovative genius of combining e-commerce and social media in one application. The endeavor has gained significant traction and sparked discussions among the tech communities online and offline. It has been featured in various media outlets and publications such as Los Santos Times, TechReviews, KOMODO, and info daily.

The success of the revolutionary shopping platform today, however, is only the beginning of a greater future for the app. Essentially, the app was created with the vision of helping people attain an enjoyable yet productive experience. That said, the app founder hopes to advance this vision even further. In the future, the founder hopes to scale the company to a much greater valuation, which in turn will help millions of people achieve a shopping journey unlike any other. 

To know more about Kimit and its services, please visit its official website.