Fitness goals are almost always indicated in people’s New Year’s resolutions. But as countless individuals can attest to, walking the talk of finally pursuing a healthier lifestyle is a whole different story. To some degree, the issue lies with a lack of in-depth understanding of how the body works and the steps necessary to become more fit. But even after knowing what food to take or what exercise routines would best help, no progress can be made when one doesn’t believe in their potential to change and improve. While 1% LLC does indeed specialize in helping those under its wing transform their physiques, it also emphasizes the importance of the right mindset in translating any dream—whether related to fitness or any other life aspect—into reality.
This purpose-driven venture, which has emerged in the fitness industry as one of the go-to resources for those wishing to improve their lives for the better, is the brainchild of Boris Manchev, a go-getter raised in Macedonia. Initially, he poured his heart into playing basketball, shooting hoops for eleven years and spending ten to twelve hours every day on the court in the hopes of coming to America and playing in the NBA one day. Unfortunately, at the age of eighteen, a knee injury steered Manchev away from three-pointers and toward giving out pointers to those who need them instead.
To recover from his surgery, the 1% LCC founder turned to lifting weights more and calling the gym his second home. In the process, he became cognizant of the impact being fit has on the body and the mind, a realization that not only prompted his move to study fitness and acquire a license that will allow him to share his expertise with others but also marked the start of what would become a well-accomplished career. From getting into shape for a photoshoot and receiving an invitation to start a modeling career in America, Boris Manchev has come a long way.
Currently, Boris Manchev stands at the helm of a life-changing business that lends a hand to hundreds of clients in transforming into the best version of themselves. At 1% LLC, he and his highly competent team smooth out the daunting process of becoming and staying fit, guiding a diverse set of clients and maneuvering them in the right direction. They do not just cater to naturally athletic individuals but also to those who are strangers to physical activities, making it possible for the latter to build a physique that they’ve only dreamed of having.
Privy to the fact that people’s bodies are inherently different from each other, 1% LLC provides tailored programs that include all three pillars of the fitness journey: nutrition, workouts, and daily accountability. Having never been the type to believe in cookie-cutter solutions, Boris Manchev leads this fast-growing venture in delivering services that acknowledge how personal the journey toward a healthier future is.
Learn more about 1% LLC by visiting its Instagram page.
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