In the fast-paced and ever-evolving world of fashion, standing out requires creativity, strategic expertise, and a deep understanding of market dynamics. Elle & Reid Consulting, founded by industry veteran Lauren Jones, transforms how fashion brands conceptualize, design, and bring their collections to life. With a mission to democratize access to high-quality fashion consulting, Elle & Reid is making expertise available to brands of all sizes, from emerging startups to established global players.
Lauren Jones, the driving force behind Elle & Reid, is a name synonymous with innovation and excellence in the fashion industry. With over 20 years of experience, Lauren’s career is a tapestry of notable achievements and influential roles at some of the world’s most recognized brands. Her journey began with a passion for design, which quickly evolved into a distinguished career marked by creativity, leadership, and a commitment to pushing the boundaries of fashion.
One of Lauren’s most significant accomplishments was her role in creating and launching Fabletics Men’s, a line she developed from the ground up in collaboration with actor and comedian Kevin Hart. This venture’s success was a testament to Lauren’s design expertise and her ability to understand and capture the nuances of a new target market. Her innovative approach to men’s activewear helped position Fabletics Men’s as a strong competitor in a crowded market, setting new standards in both style and functionality.
Beyond Fabletics, Lauren’s influence extends to other major brands such as Adidas, Reebok, and Juicy Couture. At Adidas, she was part of a pioneering design team that pushed the envelope in sportswear innovation, creating products that seamlessly blended performance and style. Her time at Reebok was marked by the achievement of securing a design patent, a milestone that underscores her technical expertise and ability to translate creative ideas into tangible products. At Juicy Couture, Lauren played a crucial role in revitalizing the brand’s image, infusing it with contemporary designs that resonated with a modern audience.
As the Vice President of Design at Legends, Lauren oversaw the development of collections that not only met but exceeded industry standards for quality and innovation. Her leadership in this role was instrumental in driving the brand’s growth, establishing it as a leader in the sportswear industry.
Elle & Reid’s unique approach to fashion consulting lies in its comprehensive service offering, which spans the entire product lifecycle. The firm’s services include concept development, design, material sourcing, tech design, merchandising, and production. This end-to-end approach ensures that every aspect of a brand’s journey, from the initial idea to the final product, is handled with the utmost care and expertise. What sets Elle & Reid apart is its ability to blend creativity with practicality, ensuring that every project is innovative and commercially viable.
A cornerstone of Elle & Reid’s philosophy is its commitment to sustainability. The firm conducts extensive research and development to identify and incorporate sustainable materials into its designs. This commitment to environmentally responsible fashion aligns with the growing demand from consumers and the industry alike for products that do not compromise on ethics or quality. By prioritizing sustainability, Elle & Reid is helping shape the future of fashion, where innovation and responsibility go hand in hand.
The success of Elle & Reid’s approach is perhaps best illustrated by its collaboration with Jaanuu, a leading medical apparel company. Lauren worked closely with Jaanuu to develop a Time and Action (TNA) go-to-market calendar, a tool that has since become indispensable to the company’s operations. The meticulously crafted calendar streamlined Jaanuu’s workflow, significantly improving production timelines and ensuring that deadlines were met precisely. This project exemplifies Elle & Reid’s ability to deliver results that have a lasting impact on a brand’s success.
Looking forward, Elle & Reid is not resting on its laurels. The firm is actively expanding its offerings with new initiatives such as the Fashion Founders Blueprint course. This upcoming program will equip aspiring fashion entrepreneurs with the tools, knowledge, and insights needed to build and grow their successful brands. The course reflects Elle & Reid’s mission to empower the next generation of fashion leaders by making quality consulting accessible and actionable.
“At Elle & Reid, our mission is to democratize high-quality fashion consulting, making expertise accessible to brands of all sizes,” says Lauren Jones. “We believe in fostering creativity, sustainability, and innovation, helping our clients navigate the complexities of the fashion industry to achieve lasting success.”
Elle & Reid’s impact on the fashion industry is not just about delivering exceptional consulting services; it’s about transforming how brands approach their creative and business challenges. With a deep commitment to quality, innovation, and personalized client relationships, Elle & Reid is setting new standards in the world of fashion consulting, ensuring that its clients not only survive but thrive in a competitive landscape.
For more information about Elle & Reid Consulting, please visit elleandreid.com or connect with Lauren Jones on LinkedIn and Instagram.
Published by: Khy Talara
