According to business advisors, brand strategists, and managers, operating in the business space is one of the most fulfilling endeavors. If they ever have the chance to go back to choosing a career niche for themselves, they would still pick working with CEOs and high-achieving individuals over everything else. However, as Julia Srour noted, not every day is a good day for people in her line of work because there are days when the mood is just not right. The apparent lack of motivation and the feeling of being unfulfilled, among others, make for moments when everybody feels like giving up. However, the drive to remain resolute and committed to one’s profession is what drives her and several others in their industry.
Julia Srour is a Lebanese and Canadian citizen who lived all her teenage years in Canada and, from there, fell in love with a career in media. She would spend several years working in television as a presenter, co-host, and MC. That is until she left the media and pivoted into being a coach and speaker.
According to Julia, deciding to take up a role as a coach was born out of her experience. Stumbling on Tony Robbins on YouTube one weekend and spending the entire weekend catching up on his content was the foundation for a massive shift in her personal and professional life. “Tony Robbins ruined my life in one weekend,” she said of how much impact the foremost life coach has had in every aspect of her life. For Julia, working as a coach has been a fulfilling experience because not only has she been able to shift her mindset and get her strength back. She has also directly impacted the growth and sustainability of several businesses and their CEOs.
Julia Srour understands the intricacies of being a CEO and controlling a large business empire, having spent the earliest part of her career in media where she had the pleasure of speaking to and interviewing business leaders and industry captains, “I have realized what their pain points were and what keeps them up at night.” Through her work and the knowledge she gained, Julia has been able to gather points and possible solutions from these industry giants. In addition, with her gift of speaking, she can inspire a crop of upcoming entrepreneurs and CEOs alike.
On what drives her, Julia attributed the desire and freedom to be her boss and work on her time because for her, that is the highest stage of freedom attainable.
Having reached a considerable amount of success so far in her three years stint as a coach, Julia is not resting on her oars. According to her, to stop dreaming is to stop achieving and among a host of dreams and aspirations for the next five years, starting her own TV show and streaming to a worldwide audience tops her list. She also envisions using her show to guide people through a life transformation.