The power of the fashion industry is immense, as it not only decides how we should look but also what we should consume. Having said that, the idea of sustainability is gaining momentum in the fashion industry as well, which was once at its lowest rung. Sustainable fashion is the idea of ethically designing a cohesive collection of clothes by using sustainable fabric that is environmentally friendly. One such company walking in the footprints of sustainability fashion is Nueve Los Angeles, which cares about the social and environmental impact of clothing in the world of luxury, glamour, and fashion.
The founder of Nueve Los Angeles, Cristiane Bachmann, started her fashion company in 2021 after a moment of self-introspection about the fashion choices that she made. One fine day, she decided to pay more attention to herself as a buyer, which soon culminated in a business idea of not just promoting sustainable fashion but also taking the initiative to help others make a conscious choice in clothing.
This was when New Los Angeles came into being by shortlisting brands that met the essential criteria and at the same time pushing them to lower their carbon footprint. “We proudly find, vet, and research the brands we represent, only accepting the ones that are actively trying to improve their social and environmental footprint in some way,” says Bachmann.
Taking into consideration the qualities of transparency, timelessness, and thoughtfulness, Bachmann ensures that the customers are fully aware of the brand’s production process and get first-hand information about their clothes. The company brings out real stories of production in front of the public, thereby also facilitating employment opportunities for young artisans who often go unnoticed.
While sustainability may often imply spending more than you do, it also comes with its own set of benefits for the environment that we live in. These eco-friendly products go through a harsh vetting process, which makes them a bit expensive, but the bright side is that they are more durable and long-lasting as compared to other clothing.
The wide range of products available at Nueve Los Angeles include dresses, tops, jackets, beachwear, and office formals. Other essentials include self-care products, fitness equipment, and pet accessories. Some of its designer brands are Paper London, Rika Studios, Saya, Eleven Six, Yucca Towels, Matin, and My Beachy Side.
As the fashion industry continues to evolve it is clear that it will require initiative and hard work from those who wish to stay on top. One thing is certain: No matter how the space changes, Nueve Los Angeles will always be there, leading the way.
You can also follow Nueve Los Angeles on its official website, Instagram @nuevelosangeles and Facebook @nuevelosangeles.
