Eddie McGeorge’s new memoir, ALL IN, is the story of a life lived at full throttle. From a difficult childhood in Richmond, Virginia, to building Virginia’s largest RV dealership and then watching much of it slip away, Eddie McGeorge holds nothing back. The book, released in 2026, reads like a long, honest conversation with a man who has known both spectacular success and crushing loss and somehow keeps getting up at four o’clock every morning to keep going.
Growing Up in Richmond and Learning to Stand Alone
Eddie McGeorge grew up in a house that looked stable on the outside but felt anything but safe inside. His father sold cars and ran a tough household. His mother struggled with alcoholism and eventually left the family for years. By age thirteen, after one beating too many, Eddie hit his father back, walked out, and ran four miles to his sister Kathy’s apartment. She took him in. That moment marked the beginning of his independence. He worked odd jobs, ran everywhere he needed to go, and poured his energy into sports.
He became a standout athlete. He played football, dominated track and field events, and boxed in the Golden Gloves. He even sparred with Muhammad Ali in Miami and trained for the Olympic decathlon trials. Those experiences taught him about pressure, performance, and belief in himself, lessons he would later carry into business.
Building an RV Business on Interstate 95
When his father died in 1981, just weeks before Eddie’s wedding to Laurel, McGeorge faced a choice. He fought to buy the family dealership for $1.6 million on a loan, with barely any collateral. The bank took a chance on him because of his reputation and work ethic. He paid it off in two and a half years. What followed was remarkable growth. He expanded the business, moved it to a prime spot on Interstate 95, survived a major fire and a hailstorm, and grew it into the highest-volume RV dealership in Virginia. He sold the operation to Camping World in 2017, closing out nearly four decades at the helm.
The Personal Cost Behind the Success
The book spends considerable time on the personal side of that success. Eddie McGeorge speaks warmly of Laurel, the mother of his sons Greg and Kevin, describing her as gracious and steady through decades of building. He admits the pain of their eventual divorce and the distance that grew between his sons afterward. His second chapter with Laura brought new energy but also new challenges, including lavish living in Miami, heavy gambling, and eventual financial setbacks. He is open about what all of it cost him, from lost relationships to health scares that nearly cost him a leg, along with the loneliness that can come even when surrounded by people.
Eddie McGeorge does not sugarcoat the hard parts. He writes about lying at the bottom of a staircase after knee surgery, alone and in tears. He describes the infection that followed and the fear of amputation. He talks about selling the Miami house, the boats, and watching support fade when the money tightened. Through it all, he returns to the same idea. He has always gone all in on sports, business, love, and recovery.
A Quieter Chapter in Fort Lauderdale
Now in his early seventies, Eddie McGeorge and Laura have rebuilt a quieter life in Fort Lauderdale. They run Mac and Mac Power Partnership, offering straight-talk counseling and advice drawn from real experience, not theory. He is back in the boxing gym, training for matches. He still wakes at four a.m. for coffee, market watching, and workouts. The discipline that built an empire has not left him.
What Readers Will Take From the Memoir
ALL IN is not a traditional business book filled with leadership tips. It is a memoir that shows the full picture, the drive that creates extraordinary results and the personal price that often comes with it. Eddie McGeorge reflects on what he learned from his father, his sister Kathy’s loyalty, the love of his first wife, and the resilience required to keep moving after loss. He hopes his sons will one day understand his side of the story and that the family wall might come down.
What stays with the reader is Eddie McGeorge’s refusal to stay down. Whether facing a burning dealership, a failing body, or broken relationships, he has consistently chosen to rebuild. The book makes clear that “all in” is not just a slogan for him. It is how he has approached every major chapter of his life.
ALL IN is a story about ambition, love, regret, and persistence. Eddie McGeorge does not present himself as a hero or a cautionary tale. He presents himself as a man who lived hard, made mistakes, achieved greatly, and still stands. For anyone facing their own setbacks or chasing big goals, the book offers a candid account of what it takes to keep going after everything has changed.
