Saturday, April 20, 2024

Disrespectfully Drunk: The Next Minority-Owned Liquor Empire

Entrepreneurship has become many people’s source of escape from the corporate rat race. Now, aspiring entrepreneurs can add Disrespectfully Drunk LLC to the list of businesses to watch out for and learn from as the brand quickly climbs up the fashion, music, and retail world as the latest brand of liquor to grow a grassroots movement and become an entrepreneurial force to be reckoned with. 

Started by budding entrepreneur Kenya Tripp, Disrespectfully Drunk is a fast-rising brand that’s taking the party and entertainment scene by storm. It has entered into various liquor stores and has been spotted in the hands of multiple influencers, including Jaquae, Maino, Mr. Commodore, Mr. Cheeks, Jack Thriller, Lynn Hobson, Roxanne Shante, Marc John J, Capone, Fred Da Godson, Vado, Sway In The Morning, Kidd Kidd, Mysonne, and Comedian Godfrey, to name a few. In addition, Disrespectfully Drunk has also turned into a mainstay in many hip-hop and R&B circles as the brand has received sponsorship spots from brands like Ciroc and Plus Vodka. 

The whole idea for the brand started with a podcast of the same name. Kenya began with a vision to start a company that would reignite Black Wall Street and empower women and minorities by showing what could be done with the right mindset and drive to create something for themselves.

“My eyes have been opened as I see that we as a minority community struggle badly, having to ‘find a way,’” shares the business owner and Disrespectfully Drunk founder. “I want the brand to create job opportunities and entrepreneurial opportunities for business-minded individuals who may come on as franchise owners.”

True enough, the liquor company has now employed a total of twelve people in a short period and has empowered many other retailers and resellers across the tri-state area. Disrespectfully Drunk is now a brand that many people in New York and New Jersey have become either aware of or accustomed to at some level. Apart from penetrating influencers in the music space, the liquor brand has also become a presence in fashion. It got its first break after a partnership with Get Money Kicks, a top-tier sneaker trade show that has garnered a considerable following. The Disrespectfully Drunk brand also got some publicity in New York Fashion week, catching the attention of many influencers in the world of fashion and into the hands of the general consuming population of the tri-state area.

As a woman entrepreneur who’s also a member of the minority population, Kenya Tripp hopes to be an inspiration to people who have been told that they couldn’t amount to much. She is also a survivor of an abusive relationship and hopes to spark ambition in women who feel trapped by social toxicities. She hopes that her story will fuel those who feel stuck and show them that they can dream about bigger things and achieve them just as she has in the past. 

Kenya dreams of the day that Disrespectfully Drunk will become a household name all across America and even worldwide. To learn more about the brand, visit Disrespectfully Drunk’s Instagram profile.

 

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