Austin Georgas, a senior account manager at leading TikTok marketing firm, Flighthouse, and the founder of UselessClout, has taken social media influencer marketing to great heights despite all the noise and the ineffective campaigns all over social media. Flighthouse has an astute marketing team under Georgas’s leadership that helps musicians get their music to the right audience through expert marketing, creative trends, and strategic campaigns on social media.
Expanding upon his work at Flighthouse, he established UselessClout to take social media marketing to the next level. Within six months, he built UselessClout’s UselessClout YouTube channel to 100,000 subscribers and more than 25 million views. Georgas’s work has revolved around giving musicians more exposure and coverage for their songs on social media apps like TikTok by generating buzz around those songs. At Flighthouse, the team strives to craft top quality campaigns that aim to impact culture!
Georgas’s journey began as a 16-year-old trying his hand at different things. He picked up social media and started experimenting with influencer marketing. He began to make videos for Vine, where he built multiple accounts into having a cumulative 1 million-plus followers. He purchased an app and began to promote the app to his followers. Within a year, he went from running the paper route to fully immersing in social media based on passion and success. Seeing how successful he was, he set out to become more by digging deeper into social media and influencer marketing.
He joined Flighthouse, where he works on marketing musical records using the TikTok platform. In his first two months at the company, Georgas used his knowledge of the market and of Generation Z and was able to help break the viral track “Internet Money – Lemonade.” He did this by strategically picking influencers and working closely with the Flighthouse creative team to come up with the slowed version of the song. Throughout the process, Georgas was at the forefront of client communication and worked closely with the label to make the song a viral success on TikTok. Specifically, they obtained over 48 million impressions/views on the platform. The song peaked at #6 on the Billboard charts, surpassed a total 700 million-plus streams on Spotify alone, and is a RIAA certified platinum record.
Georgas’s five-year goal is to carve out a strong brand identity for UselessClout in the entertainment industry, move to Los Angeles, and expand its reach to cover the United States music scene. With TikTok continuously growing into a social media giant, Georgas plans to leverage this growth and spearhead quality campaigns at Flighthouse and UselessClout. “The ultimate goal is to drive shifts and changes in Gen Z culture. We are yet to decide whether it will be by producing shows, breaking new music, or spearheading branded campaigns. Whatever we do, it will strongly align with breaking down doors and conquering new domains in media marketing,” he says.
Learn more about Georgas on his official Instagram handle.