With nearly 20 years in digital strategy, Abdul Fattah Ismail is bringing his extensive experience to businesses that need clear and effective digital solutions. Through his firm, Makeni Bent Digital Consulting, Abdul specializes in helping companies navigate complex industries such as healthcare, consumer goods, and finance.

Deep Industry Experience

Throughout his career, Abdul has partnered with some of the world’s leading brands, including Johnson & Johnson, Ford Pro, and Procter & Gamble. Each project demanded a unique approach, from content strategy and digital marketing to technical website audits and modeling user experiences.

At Ford Pro, Abdul led detailed audits of digital content and segmented target audiences to enhance engagement. His work directly supported Ford Pro’s electric vehicle initiatives, clearly communicating technical solutions to fleet managers and business owners.

During his time with Johnson & Johnson, Abdul was responsible for migrating large amounts of content onto new platforms, making sure the complex medical information was user-friendly and accessible. This approach simplified the experience for healthcare professionals and patients alike.

Clear Communication as a Core Principle

One of Abdul’s strongest beliefs is that clear, empathetic communication can significantly enhance business outcomes. Especially in regulated sectors, he emphasizes the importance of understanding both the industry-specific language and regulatory requirements. Abdul’s strategies help ensure that content not only meets compliance standards but is also easily understood by its audience.

Creative Background, Strategic Mindset

Born in Ohio and raised in Indiana, Abdul developed his creative and analytical skills through education and diverse professional experiences. A graduate of Notre Dame and St. John’s University, Abdul combines his analytical abilities with creative storytelling, sharpened through his personal pursuits as a published poet and spoken-word artist.

The Launch of Makeni Bent Digital Consulting

Since establishing Makeni Bent Digital Consulting in late 2024, Abdul has focused on helping businesses clearly communicate their digital presence. His approach involves detailed content audits, personalized strategic recommendations, and ongoing support to ensure that businesses not only adapt but thrive in a rapidly evolving digital environment.

Looking forward, Abdul is eager to expand Makeni Bent further into financial services and other regulated industries, relying on thoughtful collaboration and strategic partnerships.

Commitment to Innovation

Abdul’s commitment to innovation is reflected in his ongoing efforts to stay ahead of digital trends. By consistently evaluating new technologies, tools, and platforms, he ensures that his clients are equipped with cutting-edge solutions. Whether it’s integrating artificial intelligence for improved customer engagement or utilizing data-driven insights for refined content strategies, Abdul prioritizes staying at the forefront of digital evolution. This forward-thinking mindset helps his clients remain competitive in an ever-changing market.

Mentorship and Community Engagement

In addition to his work with clients, Abdul is passionate about sharing his knowledge and experiences with the next generation of digital strategists. He frequently participates in industry panels and workshops, discussing best practices in digital strategy, marketing, and user experience. Through these engagements, Abdul not only contributes to the field but also fosters a community of professionals dedicated to continuous learning and growth. His emphasis on education and mentorship ensures that his influence extends beyond his immediate projects, impacting the digital strategy landscape as a whole.

Future Vision

Abdul remains committed to enhancing how organizations present themselves online, combining innovative solutions with practical insights. His dedication to straightforward and effective digital strategies positions Makeni Bent Digital Consulting as a go-to firm for companies aiming to succeed in today’s digital-first world.

Published by Jeremy S.