Have you ever seen your analytics reports and noticed that your store is not making enough money? How did you feel? It must have been pretty bad. In these moments of despair, you start looking for different ideas on how to increase your income, but you don’t find anything useful. The truth is, many find it overwhelming to navigate themselves through today’s ever-changing marketing trends. This is when competent advertising companies come to the rescue. Ads and Funnels is one such company whose portfolio to date is of impressive quality and scale.
The company’s founders, Michael Kelly and Brittany Bush, sat down with us to share some unerring ways to boost your revenue with the help of state-of-the-art marketing strategies.
Identify Your Brand Values
Too many companies want their brands to reflect some idealized, refined image of themselves. As a result, their brands have neither texture nor character.
How can you dig deeper, go beyond the idealized version of yourself and not limit yourself to only what “sounds beautiful”? Forget about perfect and impeccable. We’re talking about how to find real, authentic feelings that create a bond between you (as well as your brand) and the world!
Think about a brand that you dislike. You may have been horrified by the customer service. Or the project was not completed on time. Or it may have been finished on time but sloppy. It may have been a pretty average company in terms of timing and quality, but you still feel like you shook hands with a cold, heartless robot. Now, think: what opposite values would you like to share instead?
Coherence is Key
Components of a successful brand, including its Tone of Voice, design, brand colors, and advertising, should all be wrapped up in a thoughtful and fully convincing branding system. If you look at any successful company such as Apple, Starbucks, or Nike, you are bound to find a well-thought-out and strategic branding system.
Use Effective Marketing Strategies
Michael and Brittany shared 4 vital marketing skills designed to boost a company’s income:
- Strike a Surge in Your Average Order Value (AOV)
Most marketers’ first inclination when it comes to scaling income is to attract new customers—but it is far from being the only way. Another way to look at revenue growth is through the lens of average order value. You can get more value out of the clients you already have by boosting your Average Order Value (AOV) instead of (or together with) trying to win over new ones. That implies you can expand your firm without increasing your marketing, advertising, and other expenses.
- Transform a Customer into a #1 Fan Through Their Lifetime Value (LTV)
LTV is the total amount of money you will get from a customer over the length of their relationship with you. Assume you own an e-commerce company. If the average client spends $500 per year and stays with you for ten years, the average customer LTV is $5000.
“Your ability to turn a customer into your number 1 fan through using cost-effective channels such as email, SMS, and ChatBot will make or break your profit margin”, says Michael.
- Use Heatmaps & Split Tests To Increase Store Conversion Rates
Knowing the interests and expectations of the target audience is the key to success. Use tools like HotJar and Microsoft to study buyer behavior. These and other approaches can be used to increase a range of website metrics, although they are most typically associated with recruiting new customers, registrations, and downloads, among other things. Conversion rate optimization, in other terms, is a means of converting website users into buyers.
- Optimize the Customer Experience For Mobile
The average smartphone user spends over 3 hours a day online. Because ensuring the best possible customer experience is critical to the success of any business, the answer is straightforward: any successful brand should now optimize its service to be mobile-friendly.
Remember these core brand principles. This way, you will have a business foundation that will stand the test of time.
Should you wish to get more insights from Michael and Brittany, contact their best Ads and Funnels team on their website.
