Pump.co: The Groupon of Cloud Spend is Here

NY Weekly Staff on July 24, 2023

According to RightScale’s 2023 State of the Cloud report, cloud spend has increased to such an extent that 82% of businesses are struggling to manage expenses. Gartner backs this finding with reports that cloud spend has hit $600 billion a year. This makes cloud spend the fastest growing expense category for tech companies

This divide is what prompted Pump.co to launch its free-to-use platform, which caters specifically to start-ups. Smaller businesses with a large enough spend have a chance to get high discounts through Pump’s Groupon-style group buying model. To find the best savings, Pump’s proprietary AI models are trained to forecast a client’s individual spend based on their individual historic spend data and the collective customer spend data. The AI will then manage discounts and auto-purchase commitments on a client’s behalf to ensure that they get the maximum discount. 

Alongside the advanced AI algorithms, some of the Pump’s other key features include:

  • Fully automated cost savings. By using advanced AI algorithms, Pump.co automatically identifies areas where cost savings can be achieved. This provides instant algorithmic buying and selling of savings products on behalf of customers. Pump offers savings on 12 different AWS services including EC2, RDS, ECS, and more.
  • Group buying. Pump also offers additional savings through group and collective spend billing discounts at scale. This model allows them to monetize their operations through AWS instead of from customers.
  • Unused resources insurance. In the event of overcommitment resulting from unused savings plans or reserved instances that Pump has purchased within any 30-day period, they provide a full AWS credit hence taking away the financial risk for customers.

Pump claims that the platform requires no engineering efforts, allowing for quick deployment. This also allows for operational security as the platform will only have read-only permissions, similar to coupon codes that you add to your shopping cart to get instant discounts.

The company is currently backed by Y Combinator and has reported that over 100 customers have saved over $3M to date. The founding team consists of serial entrepreneurs with a prior exit, and Pump was featured on Forbes AI 50, America’s 50 most promising companies in AI, in 2021. Pump is also an “Advanced Tier Partner” with AWS with several AWS certifications.

CEO and co-founder of Pump.co, Spandana Nakka comments, “By combining AI automated savings and an intuitive user experience, Pump is democratizing AWS cost savings that historically only the very largest companies have had access to.”

Though the company is currently partnered with AWS, Pump is hoping to expand to other cloud platforms and deliver to-scale solutions for a broader variety of clients.

Pump.co is a platform designed to help businesses reduce AWS costs with no engineering effort. With real-time cost visibility, automated optimization, and continuous monitoring, Pump empowers organizations to achieve cost efficiency and maximize their AWS investment.

Visit the company’s website to learn more about their mission.

Empowering Women to Ignite Their Next Chapter: An Exclusive Interview with Hilary DeCesare

NY Weekly Staff on July 24, 2023

Interviewer: Welcome, everyone! Today, we have the privilege of sitting down with Hilary DeCesare, an international business coach, bestselling author, and pioneer female Silicon Valley CEO. She’s the founder of The ReLaunch Co., a transformative platform empowering women to rediscover their passions and achieve fulfillment in both their personal and professional lives. Hilary, thank you for joining us today.

Hilary DeCesare: Thank you for having me. It’s a pleasure to be here.

Interviewer: To start, could you share the inspiration behind starting The ReLaunch Co. and how it has evolved since its inception?

Hilary DeCesare: Certainly. The inspiration behind The ReLaunch Co. came from my personal experiences – navigating through various challenges in my personal life and business ventures. I had to face complexities like divorce, single motherhood, health issues, and relaunching my career multiple times. Throughout this journey, I noticed that we often follow rigid procedures and systems, but life has a way of interfering. We face family issues, unforeseen obstacles, and sometimes lose sight of our true identity and purpose.

I founded The ReLaunch Co. to offer individuals a structured framework, a power source, to navigate life’s storms and relaunches successfully. I wanted to empower them to face challenges without feeling defeated and to find fulfillment in their chosen paths. Since its inception, The ReLaunch Co. has evolved significantly, introducing the 3HQ™ Method – a powerful framework that integrates the head, heart, and higher self aspects, allowing individuals to live a purposeful life.

Interviewer: The 3HQ™ Method sounds intriguing. Can you elaborate on the specific challenges women face when attempting to re-enter the workforce after a career break, and how The ReLaunch Co. addresses those challenges?

Hilary DeCesare: Of course. When women face career breaks due to various life circumstances like marriage, raising children, or caring for aging parents, it’s common to feel defeated when trying to re-enter the workforce. The ReLaunch Co. addresses these challenges through the 3HQ™ Method.

First, we focus on the head aspect, addressing limiting beliefs and fears, and identifying the necessary skills and steps for their ideal position. Then, we delve into the heart aspect, helping them identify their passion and purpose in this new phase of life. Finally, we explore the higher self aspect, seeking support from mentors or courses to boost confidence and achieve their purpose.

The ReLaunch Co. guides women through five essential steps: accepting the current situation, gaining clarity on their goals, releasing what no longer serves them, understanding that growth starts from where they are, and ultimately, taking action to restart their careers with confidence and purpose.

Interviewer: The Fired Up Entrepreneur program sounds exciting. Can you share some key strategies or programs offered by The ReLaunch Co. to empower women and support their career relaunch journeys?

Hilary DeCesare: Absolutely. The Fired Up Entrepreneur is one of our flagship programs, designed to teach women entrepreneurs how to ignite their brands, sales, and status as Financial Freedom CEOs. It’s a comprehensive 6-month program that provides women with the tools and strategies needed to scale their businesses and achieve financial independence.

We also have a mentorship program that connects women entrepreneurs, providing them with a supportive and collaborative environment to share insights and experiences. Our mentorship program is instrumental in combatting the isolation often experienced in the business world and fostering meaningful connections.

Interviewer: Mentorship can indeed be powerful. How important is the role of mentorship in helping women successfully transition back into the workforce, and how does The ReLaunch Co. facilitate mentorship opportunities?

Hilary DeCesare: Mentorship plays a crucial role in helping women transition back into the workforce. At The ReLaunch Co., we facilitate mentorship opportunities through our mentorship program, where we pair women with experienced mentors who have gone through similar entrepreneurial journeys.

During weekly coaching calls with multiple entrepreneurs, they have the chance to share their concerns and questions, fostering a supportive environment where valuable insights are shared. This collaborative approach ensures that women receive guidance from mentors who have navigated similar challenges and can offer relevant advice and support.

Interviewer: It’s heartening to hear about the positive impact of mentorship. Can you discuss any notable success stories or achievements of women who have gone through The ReLaunch Co.’s programs?

Hilary DeCesare: Absolutely. One notable success story is that of Michelle Abraham, founder of AmplifYou. She helped me launch my podcast, and during our collaboration, she was inspired by my contributions to the world. Michelle enrolled in The ReLaunch Co.’s Fired Up Entrepreneur program and became a 1-1 client for even faster acceleration.

Through our program, Michelle’s business flourished even during the challenging times of the pandemic. She attributes her success to the powerful organization and structure instilled by The ReLaunch Co., as well as her unwavering focus on key areas. With our guidance, Michelle’s business reached new heights and achieved impressive outcomes.

Interviewer: It’s incredible to witness the impact of The ReLaunch Co. on women’s lives and businesses. In your experience, what are some common misconceptions or stigmas surrounding women returning to work after a career break, and how do you challenge those perceptions?

Hilary DeCesare: Some common misconceptions include assumptions of skill obsolescence, lack of commitment, reduced ambition, and difficulty balancing work and family. To challenge these perceptions, The ReLaunch Co. promotes awareness of skills that remain relevant, creates flexible work arrangements, and provides mentoring programs to support women’s relaunch journeys. Additionally, we highlight success stories of women who have successfully returned to work after a break, creating an “I can do this” attitude.

Interviewer: That’s a powerful way to combat misconceptions. What are some significant trends or changes you have observed in the workforce in recent years, particularly in relation to women re-entering or transitioning careers?

Hilary DeCesare: In recent years, the workforce has seen increased focus on diversity and inclusion. Organizations recognize the importance of supporting women re-entering the workforce and promoting gender equality in leadership positions. Additionally, there’s an emphasis on work-life balance, with companies offering more flexible work options like remote work and flexible hours. Advancements in technology have also facilitated remote work and virtual collaboration, providing women with new career opportunities. Moreover, employers now value skills and competencies over traditional qualifications, making it easier for women with diverse experiences to pivot and succeed in different roles. Finally, the gig economy and entrepreneurship have seen significant growth, offering women more options to start their own businesses or work independently.

Interviewer: It’s fascinating to witness these positive changes in the workforce. How has The ReLaunch Co. adapted to the unique challenges posed by the COVID-19 pandemic, and what lessons have been learned during this time?

Hilary DeCesare: The ReLaunch Co. was conceived amidst the uncertain dawn of the COVID-19 pandemic. We witnessed women encountering unparalleled turbulence, with many facing layoffs and stepping into the entrepreneurship arena. We believe that today is not a “New Normal” but a “New Different.”

One valuable lesson we learned is that resilience is bred in the face of adversity. The ReLaunch Co. is committed to helping women harness this resilience, fueling their relaunch into careers that are both rewarding and fulfilling. We’ve seen incredible transformations, like a highly-regarded attorney transitioning into a young-adult fiction writer and becoming a two-time international bestseller. These challenging times have shown us the power of self-awareness and proactive action in fostering fulfillment and meaningful contribution in one’s career.

Interviewer: That’s a profound perspective, indeed. What advice would you give to women who are contemplating re-entering the workforce but feel overwhelmed or unsure about where to start?

Hilary DeCesare: If you’re contemplating re-entering the workforce but feel overwhelmed or unsure where to start, my advice is to use the 3HQ™ Method:

Head: Update your skills through courses and leverage your network for support.

Heart: Assess your skills and interests, and set clear career goals based on what inspires you.

Higher Self: Be patient and persistent, consider flexible options, and seek guidance from others who have successfully re-entered the workforce. Trust in your abilities and take it one step at a time.

Interviewer: That’s excellent advice. Looking ahead, what are your future goals and aspirations for The ReLaunch Co., and how do you envision it impacting the lives of women worldwide?

Hilary DeCesare: Our future goals for The ReLaunch Co. are ambitious and focused on making a significant impact on women worldwide. We aim to impact 1 million women globally, providing them with the tools, resources, and guidance to relaunch their lives successfully.

One of our main objectives is to host a global conference of empowered women leaders in the fall of 2024. This event will bring together powerful and inspirational women who have successfully relaunched their lives and businesses. It will serve as a platform for sharing wisdom, experiences, and insights, fostering connections and collaborations that can ignite positive change worldwide.

Through our podcast, The ReLaunch, and our upcoming TV show, we highlight inspiring stories of relaunches, inspiring women to become mentors and role models for others. We envision creating a network of empowered women who are fearlessly pursuing their dreams, making significant contributions to society, and leaving a lasting legacy of empowerment for generations to come.

Interviewer: Your vision is truly inspiring, Hilary. Thank you for sharing your valuable insights and empowering women around the world through The ReLaunch Co. Your work is making a meaningful and positive impact on countless lives. We wish you continued success on your journey of igniting the next chapter for women everywhere.

Hilary DeCesare: Thank you so much. It’s been a pleasure to be here and share my passion for empowering women. I look forward to continuing this transformative journey with The ReLaunch Co. and making a lasting difference in the lives of women worldwide.

Dr. Jose Salim Cury: The Brazilian Plastic Surgeon Behind a Groundbreaking Technique Gaining International Recognition and Boosting Aesthetic Tourism in Brazil

NY Weekly Staff on July 24, 2023

For over two decades, Brazil has emerged as one of the leading destinations for aesthetic tourism, attracting patients from around the world in search of high-quality procedures, medical safety, and internationally recognized exceptional results. With its stunning beaches, rich culture, and highly skilled medical professionals, the country has become a paradise for those looking to enhance their appearance and boost their self-esteem.

The rise of aesthetic tourism in Brazil can be attributed to several factors. First and foremost, the country boasts a wide range of cutting-edge cosmetic clinics and state-of-the-art medical facilities that adhere to stringent safety standards. This has garnered the trust of both local and international patients, making Brazil a sought-after destination for aesthetic treatments.

Moreover, Brazil’s renowned surgeons and medical experts have gained global recognition for their expertise and artistry in delivering exceptional results. Many of these professionals have undergone extensive training and have access to the latest advancements in the field, ensuring that patients receive world-class care and achieve their desired aesthetic goals.

Apart from the medical allure, Brazil’s captivating landscape and vibrant culture also play a significant role in drawing aesthetic tourists. The country’s stunning beaches, lush rainforests, and lively cities provide a perfect backdrop for post-procedure recovery and relaxation, making the entire experience more enjoyable and fulfilling.

In recent years, a new technique created by a Brazilian plastic surgeon has become a sensation among Brazilian celebrities and has crossed borders to become a highly sought-after procedure by foreigners as well. Brazilian surgeon Dr. José Salim Cury is the creator of the current surgical technique that guarantees a defined abdomen and a firm and healthy body appearance. This type of procedure is recommended for those who already have an athletic body but struggle to achieve the desired “six-pack” abs.

O Dr. José Salim Cury is recognized as one of the two main pioneers of the new generation of cosmetic surgery in Brazil. His revolutionary technique, Collad, transformed the lives of countless patients, providing exceptional and naturally beautiful results.

The Collad technique combines a personalized approach with cutting-edge technologies to offer a unique surgical experience. Dr. José Cury employs a combination of procedures, including high-definition liposuction, fat grafting, and treatments for sagging skin and cellulite, to sculpt the body precisely and harmoniously.

“Collad is the result of years of research and refinement. I sought to develop a technique that could not only deliver impressive aesthetic results but also improve patients’ quality of life,” says Dr. José Salim Cury.

The Collad technique utilizes advanced technologies such as Bodytite, Morpheus, and ultrasound for fat grafting to stimulate collagen and improve skin firmness. Additionally, the use of injectable collagen biostimulators helps promote natural regeneration, resulting in a rejuvenated and smoother appearance.

Global Demand for Aesthetic Surgeries in Brazil:

One of the advantages of seeking aesthetic surgery in Brazil is its financial accessibility. Even taking into account travel and accommodation costs, procedures performed in Brazil can be significantly more affordable than in countries like the United States or Europe. This financial advantage does not compromise the quality of results, as Brazilian plastic surgeons are widely recognized for their excellence and expertise.

The global demand for the Collad technique and the services of Dr. José Salim Cury has been growing exponentially. Patients from all over the world seek out Brazil to undergo aesthetic procedures, drawn to the transformative results and Dr. José’s reputation as one of the world’s best plastic surgeons.

Due to high demand and the complexity of the procedures performed, Dr. José Salim Cury is known to have a busy schedule. His experience, expertise, and exceptional results have made him one of the most sought-after plastic surgeons in the world.

Brazil, with its excellence in aesthetic surgery, medical safety, and exceptional results, has established itself as one of the top destinations for aesthetic tourism worldwide. Dr. José Salim Cury, with his revolutionary Collad technique, has played a key role in this landscape, transforming the lives of countless patients and gaining national and international recognition. With his technical skill, experience, and commitment to excellence, Dr. José Cury continues to shape the future of aesthetic surgery in Brazil and beyond.

New Era, New Rules: How Flex Dominates the Modern Storage Industry with Cutting-Edge Smart Units

NY Weekly Staff on July 24, 2023

2023 marks an era where everyone is constantly on the move. From a spontaneous weekend getaway to frequent business travels, people crave flexible and efficient storage solutions that will cater to their fast and modern lifestyles. 

Traditional storage methods simply do not align with the mobile lifestyle that many individuals now embrace. Enter the era of modern storage solutions – a revolutionary way to manage belongings, ensuring they are always secure and protected. With the changing demands of modern living, the concept of smart storage units has gained immense popularity. 

One of the primary flexible, modern storage solutions is the elimination of packing and unpacking stress. Gone are the days of spending hours meticulously organizing items in boxes, labeling them, and lugging them to storage facilities. Modern moving and storage companies offer a fully-equipped service team to quickly and carefully wrap, disassemble, and pack customers’ belongings.

Mobility and accessibility are key, enabling users to access stored belongings at any time. This convenience is a game-changer, particularly for those who travel frequently or find themselves in unpredictable situations where accessing their belongings on-the-go becomes a necessity.

Flexing a Fleet of Tech-Enhanced Portable Units

Checking all the boxes is Flex, a Miami-based start-up revolutionizing the storage industry in the US with its tech-enhanced portable units. In 2020, Flex was established by veterans from special units, offering a novel approach to storage solutions. They employ specially designed smart trailers, equipped with cutting-edge features and top notch services including professional in-house packing, loading, unlimited door-to-door deliveries, and climate-monitored portable storage units. 

Through their proprietary management software, all assets are interconnected, creating a smooth and cost-effective operation. Flex’s distinctive model empowers customers with effortless control and accessibility while providing unlimited scalability. 

Addressing Customers’ Evolving Needs

These days, customers’ moving and storage preferences widely vary. Some prefer a comprehensive valet service that takes care of every aspect, starting from packing and moving to storage, and even returning the items whenever required. On the other hand, some aim to be cost-effective and choose to handle all the tasks themselves. There are those who only need temporary storage in their driveway during home renovation, while others may only require storage for a few specific items. With that, Flex offers on-site storage options for customers who require easy access to their belongings during home projects or other activities. And for customers who opt to save costs, the company also allows customers the flexibility to take a do-it-yourself approach.

Flex’s piece-de-resistance is its custom-designed, state-of-the-art smart trailers functioning as mobile storage units. These enclosed trailers boast advanced technology, such as temperature and humidity sensors, motion sensors, and GPS tracking, ensuring optimal security and environmental control. The trailers are also equipped with a responsive ventilation system, door-entry alerts, and an automatic alert system, guaranteeing the safety and integrity of stored possessions.

Furthermore, the team behind Flex are advocates for sustainability. Each trailer is equipped with a solar panel mounted on its roof, providing power to the high-tech sensors and promoting energy efficiency. This eco-friendly approach allows Flex to reduce its carbon footprint while offering environmentally-conscious solutions to its customers.

Having amassed a remarkable collection of five-star reviews on Google, Flex is rapidly solidifying its position as a frontrunner in the moving and storage sector. The company’s dedication to ensuring customer contentment, driving technological advancements, and offering unparalleled flexibility has garnered acclaim from both individuals and businesses.

Walnut’s CEO: Stick a Fork In It. B2B Sales is Done

NY Weekly Staff on July 24, 2023

“Over, dead, gone. B2B sales will never be the same,” says Yoav Vilner, CEO of Walnut.

The recent downturn has caused a sharp turn in the buying and selling of B2B software: sales cycles have gone way up, prices have gone way up trying to compensate for it, C-levels are now part of every sales conversation, and the bottom line isn’t surprising – most B2B companies have missed their ARR targets ever since Q1. In fact, Vendr reports Q2’s significant drop of 45% in the worth of yearly agreements compared to Q1 with an average software cost of $62,000, particularly in Accounting & Finance, Customer Relationship Management (CRM), and IT Service Management.

According to a report by TrustRadius, 87% of tech buyers have adapted their purchasing approach to focus solely on acquiring mission-critical products that promise significant ROI. Additionally, 27% of buyers reported an increase in the number of decision-makers involved in their buying process. Notably, 14% stated that more C-level executives, particularly in large enterprise organizations, are now part of the decision-making process. With the CFO holding the financial reins, buyers are compelled to demonstrate upfront value to secure the necessary approvals. 

“If the downturn is ever officially ‘over’, there’s room to believe these bruises will never recover, ” says Vilner. “B2B buyers will always be cautious from now on, tight on budgets, and expecting a quick and painless demonstration of value. This is also why we launched our viral #WeAreProspects campaign last year.”

2020-2021 were great years for B2B buying because of the post-COVID tech bubble, alongside urgent digital transformation. Then. everything has changed.

According to Vilner, here’s what you need to know to win sales in 2023, while completely forgetting how it used to happen: you need to realize that prospects are kings and queens – much more than ever before.

Prospects Need Full-Time Empathy

Sellers must actively participate in engaging conversations with buyers, find ways to provide more and more value, and meet halfway during challenging times. This involves attentively listening to and comprehending customer needs, allowing sellers to adapt their offerings to match the customer’s newly prioritized areas of value. 

They may consider offering shorter contract durations, streamlined versions of their solutions, or more flexible payment terms. Furthermore, sellers can play a vital role in assisting customers in preparing for the future by offering insights and foresight into potential developments.

Prospects Require Immediate Value

Sales-y pitches and sugar-coated messaging no longer contribute to the success of sales cycles; if any, it’s detrimental. 

“Modern B2B buyers have little interest in traditional sales pitches and overly promotional messaging,” Vilner says. “Instead, they look for a sales experience that offers valuable insights to aid their data-driven purchasing choices. Furthermore, they anticipate this approach to be customized according to their specific preferences and requirements.”

The failure to offer a what’s-in-it-for-me insight will prompt potential customers to seek out a competitor that does. Buyers need to substantiate their purchasing decision, expecting the solution provider to demonstrate why their product is the best option for their requirements.

Products Need to be Revealed, Fast

In the same report by TrustRadius, 94% of buyers emphasized the significance of personalized demonstrations that catered to their particular needs and preferences while assessing various products. The implication here is that a one-size-fits-all approach to product demonstrations may not be as effective as tailoring the presentation to the specific use cases and preferences of individual buyers. 

By understanding and addressing the specific needs of potential customers, companies can enhance their chances of making successful sales and building strong relationships with their clients. “At Walnut, our goal is for prospects to fall in love with the product at first sight,” Vilner notes. 

Customer Reviews Will Prevail Over Paid Ads

Customers place more trust in peer reviews compared to a company’s brand’s marketing efforts. To ensure success in one’s market strategies, it is crucial to prioritize the customer’s voice and incorporate it prominently. One effective method is to showcase award badges alongside reviews in digital advertisements.

Statistics show that 92.4% of B2B customers are more likely to buy a product after encountering a trusted review. “Online review humanizes the entire B2B buying and selling process, and seeing another customer’s first-hand testimonial offers prospects insights into a product’s quality and credibility,” Vilner adds. “Consequently, solely depending on conventional brand marketing may not have the same level of impact as integrating genuine customer experiences and insights.”

C-Levels Should Get it, Too

In any sales process, it is crucial to adapt one’s approach to meet the needs and interests of the decision-makers involved. 

Even if a company’s primary target audience or buyer persona is an individual contributor within the organization, from mid-level managers to team members, it is essential to recognize that decisions are often made collectively, and C-level executives play a vital role in the final verdict during such downturns.

“Keep in mind that the buying journey kickstarts when the company identifies its void that needs to be filled. Who makes this high-level decision? C-Levels,” Vilner says. “If the buying process begins at the C-Level, the ultimate decision and approval at the end of the process always rests with them, too.”

Sellers Need To Walk Fast From Slow-Moving Prospects

Slow-moving prospects refer to potential customers who show little interest, reluctance to buy, or exhibit a lack of commitment in moving forward with the sales process. It’s essential for sellers to recognize when it’s time to disengage from such prospects and redirect their focus towards more promising opportunities.

What’s more, sales is a fast-paced and competitive environment. Focusing on prospects who show genuine interest and engagement helps maintain momentum in the sales pipeline. Constantly working with slow-moving prospects can halt the overall sales process, affecting the seller’s ability to meet targets and achieve sales goals.

Leaky Buckets Are Now Tsunamis

In prosperous business periods, it is common for organizations to focus on growth and capitalize on the abundance of opportunities. During these thriving years, minor inefficiencies or issues in the sales funnel often get overlooked as they may not significantly impact the overall success. However, when the business faces downturns or challenging times, these small holes in the sales funnel can have a much more significant impact and potentially harm the company’s performance.

“By creating a unified revenue operations function, organizations can improve collaboration, data sharing, and decision-making across departments, leading to more streamlined and efficient revenue generation,” Vilner concludes. “This strategic approach aligns and integrates various revenue-generating functions, such as sales, marketing, and customer success.”

To expedite the sales cycle in an economic downturn, it is key to precisely define the product’s value, proactively engage with customers, prioritize their voice, strategically personalize content within the marketing funnel, improve lead qualification, and leverage cutting-edge sales enablement software. By adopting these approaches, businesses can enhance their sales process and achieve greater efficiency in closing deals.

Apsara Skin Care Bridges the Gap Between Ancient Wisdom and Modern Skin Care with Ayurveda-based Skincare Products

NY Weekly Staff on July 24, 2023

Image commercially licensed from Unsplash

“Nature is the best ally in our desire for perfect health and beautiful appearance,” shares Sheetal Rawal, founder of USA’s leading Ayurvedic-based skin care products, Apsara Skin Care.

The beauty industry has seen an increasing number of consumers seeking natural and holistic alternatives such as Ayurvedic skincare. With its deep-rooted traditions and ancient wisdom, Ayurveda offers a holistic approach to skincare that is capturing the attention of beauty enthusiasts worldwide. Sheetal Rawal has successfully built a pioneering Ayurvedic skincare brand that believes in the centuries-old practice and is positioned to shape the future of the beauty industry.

As the demand for natural and sustainable beauty products continues to surge, Rawal’s insights shed light on the rising popularity and potential impact of Ayurvedic skincare. According to market research, the global skincare industry is projected to reach a staggering $189.3 billion by 2023. The trend toward natural and organic products is gaining significant momentum within this industry, with Ayurvedic skincare positioned to play a transformative role.

The rise of Ayurvedic skincare

The beauty industry is no stranger to trends, but Ayurvedic skincare has managed to carve its niche, focusing on balance, harmony, and natural ingredients derived from botanical sources. According to industry forecasts, Ayurvedic skincare products are expected to grow significantly, driven by consumers’ increasing awareness of the harmful effects of synthetic chemicals and a desire for sustainable and ethical beauty practices. 

Ayurvedic is a 5000-year-old system of health and well-being originating from India. According to Rawal, Ayurvedic skincare stands apart from other beauty regimens as it is rooted in a holistic approach, which takes into account individual doshas, or mind-body types, to customise skincare routines and address unique skin concerns. Beyond products, Ayurvedic skincare emphasizes the importance of self-care rituals and lifestyle practices to promote overall well-being. From mindful eating and exercise to stress management and meditation, Ayurveda encourages a holistic approach to beauty that extends far beyond skincare products alone.

Ayurveda recognizes that each person is unique and requires personalized care, and this philosophy is mirrored in Apsara Skin Care’s commitment to providing tailored solutions for its customers. Rawal explains, “Ayurveda is not just about the external application of ingredients; it is a way of life that encompasses overall well-being. It’s about achieving a harmonious balance between mind, body, and spirit.”

Leveraging Rawal’s scientific expertise

Sheetal Rawal, a scientist in human genetics turned skincare go-to expert, has been at the forefront of this paradigm shift, offering a range of natural, Ayurvedic skincare products that resonate with consumers seeking effective and mindful alternatives. She started Apsara Skin Care in her kitchen, formulating products made from 100% natural ingredients, drawing inspiration from her Indian heritage and the principles of Ayurveda.

“It started when I entered my pre-teen years,” Rawal recalls. “Of course, I had no idea that my hobby would lead me anywhere outside the kitchen where I mixed up all sorts of spices & herbs to make interesting skincare potions. I used them on myself mostly.”

Born out of Rawal’s desire for flawless skin using natural ingredients, Apsara Skin Care has become a symbol of authenticity and efficacy in the beauty and wellness industry. Her background in human genetics gave her a unique perspective, allowing her to blend ancient Ayurvedic knowledge using essential oils, herbal extracts, waxes, tinctures, and other natural elements to create consistent formulas. Combining her expertise in Ayurveda and genetics, she developed a line of effective and all-natural Ayurvedic skin care products that are both safe and effective. 

Rawal, having struggled with skincare concerns and overcoming them, created skin care formulations targeting skin and other beauty care concerns. Early in her exploration, she was able to invent a serum and a face mask for her use that led to favorable results, her acne disappeared, and her skin looked radiant. She  jokingly shares, “People tell me I am the best ad for my products because I experienced how they worked.” 

Rawal’s experiments with natural ingredients led her to discover their remarkable benefits for her skin. Her fascination with Ayurveda further fueled her passion for developing cruelty-free beauty care products. 

With Apsara’s holistic approach, Sheetal Rawal’s commitment extends beyond skin care products. She also uses her platform, blog, podcasts, and an extensive collection of homemade skincare recipes to share her knowledge and empower others to embrace natural ingredients. She has opened doors to a future where natural ingredients and ethical practices take center stage by combining ancient wisdom with modern science. 

Presenting Apsara’s Ayurvedic skincare line

The Sanskrit word, Apsara, means a woman of unsurpassed beauty. From the company name itself, Apsara Skin Care aims to make women feel their best selves with products available to address their skin concerns. The skincare brand presents a range of products — from cleansers and moisturizers, serums, and face masks that adhere to Ayurvedic principles, carefully formulated to address various skin concerns while nourishing the skin with natural ingredients. 

One of their best-selling products, the ROOP Saffron Bright Skin Potion, has gained recognition for its unique saffron-based formulation, offering antioxidant and skin evening-out properties that reduce the appearance of dark spots for that even glowing skin. 

Sheetal Rawal shares the most satisfying aspect of this journey, “Hearing from users that their skin is radiant after going natural with Apsara and that their skin and hair concerns have been resolved, they tell me they are never going back to using run-of-the-mill products filled with harsh chemicals. It was the best thing.”

Charting a path forward

Sheetal Rawal concludes, “Ayurvedic skincare is not just a passing trend but a timeless practice deeply rooted in people’s rich heritage. They can reconnect with nature and nourish their skin with the power of natural ingredients by embracing Ayurveda. It’s about bringing harmony and balance back into the beauty routines.”

As Apsara Skin Care continues to thrive and make strides in the beauty industry, Rawal’s scientific background as a licensed scientist in human genetics sets her apart as a credible authority, bridging the gap between ancient wisdom and modern skincare needs.

Cultivating Success Through Diversity: A Q and A with Iryna Kiryukhina, General Manager of Empire Night Club

NY Weekly Staff on July 24, 2023

NY Weekly’s correspondent sat down with Iryna Kiryukhina, the dynamic General Manager of Empire Night Club in Yiwu, China, which has recently stormed into the top 10 Chinese nightclubs to work in. Here, she unveils her secrets of managing an international team effectively.

Congratulations on Empire Night Club’s remarkable achievement. How do you feel about it?

Iryna: Thank you. We’re over the moon about the recognition. It’s a testament to the hard work of our dedicated team, and I couldn’t be prouder.

Q: What are the challenges of managing an international team, and how have you navigated them?

Iryna: Working with a diverse team brings the challenge of language barriers, cultural 

differences, and varying work practices. At Empire, we address these through open communication, cultural sensitivity training, and flexibility. We’ve created an environment where differences are valued, and everyone feels comfortable sharing their ideas and concerns.

Q: How do you think understanding cultural differences contributes to Empire’s productive atmosphere?

Iryna: It’s essential. When we understand and respect cultural differences, everyone in the workplace will hopefully feel included and valued. The idea is to enhance job satisfaction, engagement, and productivity. I greatly appreciate that our operations now have diverse perspectives, which, in turn, helps us offer a more global experience to our clients.

Q: What steps have you taken to make Empire a culturally inclusive workplace?

Iryna: We’ve incorporated diversity and inclusion into our core values. We organize regular team-building activities that promote cross-cultural understanding and bonding. We also provide language support and intercultural competence training to all employees. Most of all, we foster an open-door policy, ensuring that all team members feel heard and appreciated.

Q: You’re competing with clubs like Mix Club and Bar Rouge. How do you ensure Empire stands out?

Iryna: Aside from offering a superior experience to our clients, our international team is a significant differentiator. Our staff’s diversity helps us understand and cater to an international clientele, which is definitely our edge. We are also committed to innovative practices and regularly host unusual DJs. We want our sound to be as diverse as our team!

Q: How important is customer service in your strategy?

Iryna: It’s the heart and soul of everything we do. Our team understands that we are not just in the nightclub business – we are here to create memorable experiences for everyone stepping through our doors. Every interaction matters, and every staff member, from the doorman to the bar staff, contributes to the customer’s experience.

Q: Do you think Empire’s approach to managing international employees could be a blueprint for other Chinese businesses?

Iryna: Absolutely. The world is becoming increasingly globalized. For businesses to thrive, understanding how to manage and leverage a diverse workforce is crucial. I can say that our success at Empire is evidence of this.

Q: What advice would you give to other businesses managing international teams?

Iryna: Embrace diversity, promote inclusion, and foster an open, respectful environment. Invest in cultural and language training. Most importantly, listen to your team – their insights can open your eyes to new ideas and opportunities.

Q: How do you see Empire Night Club’s future?

Iryna: I see us continuing to grow and innovate. We will stay committed to our inclusive culture and superior customer service. We aim to remain a top choice for both clients and employees alike, and hopefully set new standards in the industry.

Empire Makes the China Nightlife Even More Vibrant

In a country already rich in culture, effective international team management and cultural sensitivity become paramount in ensuring business success. As Empire Night Club dances its way to the top, its philosophy of embracing diversity and fostering inclusion could indeed become the new gold standard for businesses far beyond the nightclub scene, but until then, Empire is set to make Yiwu, China, the ultimate nightlife destination.

Eric Calica’s Remarkable Journey: From Service to Success

NY Weekly Staff on July 24, 2023

From being a military man to a businessman, Eric’s journey to glory.

Military involves command and discipline while business demands a unique and dynamic angle. Both are completely different fields. Yet both have something in common, i.e. logistics and dedication. Excellence in both areas is hard but not unattainable. To have your mark of achievement one should have focus, determination, and patience. Military individuals can reason things and make decisions considering all the factors. This is required to be an entrepreneur. One such individual who utilized his learnings from the military in his life to gain success is Eric Calica.

Rising above the Ranks 

Born and brought up in Washington, USA, Eric’s journey started in 2009 when he decided to enlist in the military. Given how hard military training is, he defied all the odds whenever he encountered any. Stationed in Yokosuka, Japan, Eric climbed the ladder of ranking E-1 to E-5 within a single enlistment. His exceptional performance earned him 2 Navy Achievement Medals(NAM) followed by many other commendations. But often in our lives, a time comes when we realize that we can have more than what life has to offer now. This was that time for him. He realized that he wanted something more than the military could give. In 2013, he decided to explore new avenues. Then, he enrolled himself at Northwest Lineman College in Idaho. Eric moved into the construction field, where he began working and honing his craft. To surpass his achievements, he even secured an apprenticeship of 4 years, competing against over 200 applicants. After completing his apprenticeship in 2019, he achieved the prestigious title of Journeyman Lineman. Becoming a Journeyman Lineman opened doors for him to delve into the world of investing.

Trading Lessons Learned

Nobody has reached their current success without experiencing setbacks through trial and error. So has Eric. He experimented with different trading techniques at the beginning. A year of extensive transactions taught him the importance of sustainable and long-term investing. In 2021, Eric’s entrepreneurial spirit took flight and he started his own FBA (Fulfillment by Amazon) Business. His knowledge was valuable when he cleared $100,000 in his first year. His success was further validated when his first product generated $15,000 in the first month. Alongside his thriving business, he also diversified his investments in the real estate market. His keen eye for opportunities led to a profitable property flip, earning him a 50% profit and allowing him to jumpstart his real estate journey. Currently, Eric’s Amazon business is nearly automated, his stock portfolio grows, and his rental properties generate a steady income.

Empowering Others

Eric has built substantial portfolios. Now he has visions to inspire others and provide them with the knowledge that he grew through his experience over the years. His content creation on YouTube and other social media platforms aims to part invaluable knowledge on mindset, investing, and personal growth. In the world of military to business, Eric Calica stands as a living testament to the transformative power of belief, hard work, and an unwavering commitment to personal growth. His self-awareness, discipline, dedication, and mindset have set him apart from his peers. His calmness while facing his shortcomings and struggles is his key to success.

At last, Eric shares his teaching from his journey, “Your level of success is directly related to the difficulty of problems you can solve without becoming overwhelmed.”

 

Discovering the Uncommon: Elian Gallardo, His Mission in Fashion and New Models Brazil’s Leading Model Agent for 30 Years

NY Weekly Staff on July 24, 2023

 In a world where diversity has become the norm, Elian Gallardo has been ahead of the curve for over 30 years. As a talent agent and scout in the fashion industry, Elian’s journey has been marked by a pioneering spirit, championing unique and unconventional faces when the concept of diversity was not yet widespread.

 Reflecting on his path to success, Elian humbly confesses, “If someone had asked me 30 years ago if I expected to be here today, I would have said no. But every face I discovered, every career I helped build, was a step toward where I am now.”

 Throughout his career, Elian has challenged the fashion industry’s limited definition of beauty, recognizing that beauty comes in various forms. He defied the traditional norms by giving opportunities to those individuals who might have otherwise been overlooked. As a result, he discovered talented individuals like Rodrigo Hilbert, supermodels Lucas Cristino and Matheus Mesquita, and influencer Camila Coutinho, among others.

 Elian’s visionary approach not only transformed the lives and careers of the models he discovered but also had a significant impact on the fashion industry itself. He played a crucial role in inspiring brands and companies to embrace diversity and inclusivity, paving the way for a more open and accepting market.

 Even after three decades, Elian shows no signs of slowing down. His career is experiencing a new peak, highlighted by unexpected discoveries like Matheus Mesquita, Brazil’s leading male model of the moment. “To think that I could have experienced the peak of my career several times before and now be living it again… it’s something truly special,” he smiles. “I’m excited to see what the next 30 years will bring.

 Part of Elian’s success lies in the infrastructure he has built for the models he discovers. He offers them free weekly training and partners with esteemed organizations like the largest studio in Latin America, Cena Creators, to provide the very best opportunities for his talents.

More than just a talent scout, Elian is a trailblazer for diversity, challenging the status quo in an industry that often clings to outdated norms. His passion for discovery and his inclusive vision of beauty are undoubtedly the keys to his lasting success.

 As we look forward to the future, one can only wonder what new faces and talents Elian will reveal under his discerning gaze in the next 30 years. His influence has taught us that true beauty lies in diversity, and he will continue to pioneer this innovative path for years to come.

Now, let’s get to know three of the latest talents discovered by Elian Gallardo:

  • Nicolly Fagundes, at just 17 years old, is already making waves as one of the most promising new faces in Brazil. Her debut on the runway for stylist Gefferson Vila Nova and her stunning appearance at Renata Buzzo’s show have set her on a path to a great career. Nicolly recently graced the cover of the prestigious French magazine Malvie and is being recognized by major international agencies.
Discovering the Uncommon: Elian Gallardo, His Mission in Fashion and New Models Brazil's Leading Model Agent for 30 Years

Sourced photo

  • Fernanda Valim represents the new wave of multi-talented models. Apart from her presence on catwalks, Fernanda also excels on stage and in front of the cameras. Her versatile skills include dancing, acting, directing, and modeling, making her a force to be reckoned with in the industry. After her debut at São Paulo Fashion Week, she is already gaining traction in Italy and has a promising future ahead.
  • Fina Adcanju, a model born in Guinea Bissau, has become one of the most prominent new faces in Brazil. Her striking presence and commanding runway presence have earned her a place in numerous campaigns and fashion shows. Often described as a “fashion hurricane,” Fina possesses enormous potential in the international market.

As Elian Gallardo continues to discover and nurture fresh talent, the world of fashion can expect an influx of diverse and groundbreaking faces, reinforcing the notion that beauty knows no boundaries. With a legacy that has already shaped the industry’s future, Elian’s relentless pursuit of inclusivity promises to inspire generations of aspiring models and professionals for years to come. The impact of his work extends beyond fashion, influencing a broader cultural shift towards celebrating diversity and uniqueness as strengths to be embraced, not hidden. Elian’s journey stands as a testament to the power of vision, passion, and the belief that true beauty lies in the richness of diversity.

”I’ve always believed that models are more than just their image. They are the stories they carry. I’ve always believed in advertising that creates identification between the public and the product. Templates cannot be empty. I defend that models need to be well trained, they need to study, be smart, intelligent and above average. It is a profession like any other and requires the same commitment. My differential has always been to understand and know that the beauty that the public wants to see is not just seeing the most ”beautiful” person, but the most real person”, concluded the expert.

The Making of a Franchise: Article Two

NY Weekly Staff on July 21, 2023

Words by: David Rutsala
Published/Contributed by: Hector Morgan

From world championship skier to stuntman to actor to producer, Frank Beddor had faced many challenges in his life. But nothing had prepared him for the challenge he was about to face: One of the most daunting tasks of them all … writing a novel.

Like all writers, Beddor struggled. Especially at first. But, like all successful writers, he found his own unique way of facing the writing challenges and succeeding. 

And he did it by doing what successful people do. He asked himself a simple question:

What have I done that’s similar?

And many answers came. Some of them we’ll encounter in the following. And we’ll also see why Frank Beddor wasn’t like many who have thought about writing a book. He was that rare person who finishes that book … successfully.

“The Work: Writing Book One”

The memories are still fresh. Both the pain and the pleasure. It’s right there. Real and vivid. Frank Beddor remembers writing “The Looking Glass Wars” like it happened last week.

“Some days you’re just pondering where a chapter might go, and then you sit down and go, ‘Okay, I’ve figured it out.’ And it just flows from there.'”

But he didn’t get there overnight. And he didn’t get there without a lot of pain, sweat, and tears. And the writing veered from being a positive to a negative experience.

“Some days it was my lover and some days it was my ghost.” 

Still, the drive to write entered his life more with the seductive allure of a lover, than the supernatural pull of a ghost.

After releasing “There’s Something About Mary”, he was sitting on top of the world. A path clearly laid out for him. More movies, discovering more talent, a lot of lunch meetings at the Ivy or dinners at Spago. The producer’s life. The life of a few. The dream of many more.

But Beddor wanted something else. Something more. And then along came the idea. The kind of idea that comes along once, maybe twice in a lifetime. An idea too good to hand over to someone else.  

“I started with a few ideas I had. Waiting for the one to show itself.”

And “The Looking Glass Wars” did just that. But it started small.

“I just had the kernel of the idea. And it was this: What if you didn’t go down the rabbit hole into Wonderland, but you came up the rabbit hole into our world. What was that like?”

But with that tiny kernel great things grew.

Frank Beddor owns several properties in the Hollywood Hills. But lives fairly modestly, with his two children, in one of the smaller ones. But one of its most attractive features is a patio effortlessly transitioning into grass which stretches down to an out-building where his assistant works.

On sunny mornings, he starts his day on the patio with a coffee and a copy of the LA Times. He still prefers the print edition.

He’s often joined in this morning ritual by deer, wandering down from higher elevations, or cutting across from Griffith Park. Small lizards can be seen skittering across the grass. And occasionally a bobcat makes his way onto the land.

It’s not surprising that here his mind can wander to Wonderland. This landscape encourages dreams of fantastic landscapes and limitless worlds.

But now he has a process. A way to create … to write. But, in the beginning, everything was new to him.

“I was obviously inexperienced in doing something on my own. And I didn’t want to talk about it in case it didn’t work out. So, I just did it in private. Worked on it, shared it with my girlfriend at the time. Didn’t tell my family about it. Because they would have thought I lost my mind. Especially after having a big hit movie.”

But he plunged in head first. And, quickly, he became lost in the writing process: 

“I found myself thinking about thinking about the book a lot and trying to solve problems,” Beddor recalls. “I started writing some scenes and then I would write myself into a corner, and think:  This doesn’t make any sense. I don’t have a mechanism to move her from one place to the other. What would that be?” 

But often even this process didn’t work.

“There was a lot of stopping and starting. I’d start something and I go back and I write some chapters and think they were pretty good. And months later I’d go back and I’d read them and they seemed horrible. And there is a lot of that going back and forth.”

And this continued for some time. Some nights, he’d have animated discussions with his girlfriend about the book over dinner. Other nights, the book would give him nightmares. He’d wake up in a cold sweat, wondering if it was all a waste of time. A waste of his energies.

In the midst of all this, he had an epiphany. Why not apply some of the tools he’d learned about developing projects as a producer to the process of creating this book? So, he hired the artist Doug Chiang. 

Beddor felt that Chiang, a highly respected conceptual artist – who’d worked on such films as “Terminator 2: Judgement Day”, “Forrest Gump”, “The Polar Express” and the “Star Wars” prequels – could help him visualize Wonderland.

First, he asked him to sketch the Card Soldiers. 

“I was having a hard time imagining how they would be flat and unfold and what they would look like,” says Beddor, remembering the struggle. “And he broke that logic by saying they’re just going to flatten up. And then unfold on the pieces. And when I saw the image, I went, okay, it doesn’t matter. I don’t have to describe exactly how it works. And that idea set me free. 

This new freedom excited him. He hired more artists. And this collaboration with artists forced him to look deeper at the world he was creating. The artist would ask him questions like: What does the Chessboard Desert look like? Or: What makes the sand black and white?

This process made the writing of the book feel more like making a movie. And approaching the book this way made him realize that even if the book didn’t work, he was still creating something of value.

“It will be the foundation for developing a movie or television show. I have created a template and some world creation for a screenwriter to take and do it as a movie,” notes Beddor. And this process also worked as a “psychological” trick. Something that helped Beddor move forward on the book. And not worry about whether or not it got published.

“It allowed me to write a good book. Because I wasn’t worried about it being a good book.”

Plus, movies were rooted in who he was.

“My first language was cinema. I never wavered from that.”

But the writing process changed him. It even changed his daily routine. Because before he started writing the book, his life was very different.

“I was taking lunch meetings or doing dinner meetings. Things that you do as a producer to cultivate relationships. As soon as I started working on the book, and I was writing pages, I stopped doing that. I stopped taking lunch and stopped taking dinner meetings. I would just work on the book.”

Frank Beddor was becoming a writer.

“I started to enjoy the process of creating the book more than the producing side, and I felt like I was supposed to capitalize and I wasn’t doing the best job capitalizing.”

But the proof really came in the writing. Something happened when he hit Chapter Ten. He knew this was it. He was in it for the long haul.

“That was the defining moment for me,” recalls Beddor. “It’s just this need you have. I needed to finish the book. I don’t have a choice. I’m going to finish it.”

That was the moment when it became real. When the stakes got raised.

“Because you’ve said it, even if you’ve only said it to yourself … ‘I’m doing this.'”

That’s how it all began. At a moment of triumph, a new path was blazed. A path as uncertain as any Frank Beddor had ever taken. But it would lead him to one of the most exciting periods of his life. Join us in future chapters, and become part of that journey. 

But buckle-up. There will be turbulence.

Sourced photo

David Rutsala, raised in a literary family, has worked for over a decade developing film, television and publishing properties for most of the major studios, networks and publishers.  His films have played across the globe, including at prominent venues like the Museum of Modern Art, Sundance, the Berlin Film Festival and Cannes.  The New York Times called DAYS OF GRACE, a film he co-wrote, “flashy and entertaining, but also earnestly concerned with the collapse of trust and integrity at every level of society.”

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