InsMark is a global influencer agency helping brands reach audiences through TikTok, YouTube, and Instagram. Founded in 2018, the agency has dual headquarters in Hong Kong and Guangzhou, with teams in New York and Berlin. It serves brands worldwide, with particularly extensive experience helping Chinese companies expand internationally.
The agency has worked with more than 1,000 brands. Its client portfolio includes POP MART, CapCut, TEMU, UGREEN, Govee, Ulike and CamScanner, spanning consumer electronics, smart home products, beauty, collectibles, e-commerce and mobile apps.
As a full-service influencer agency, InsMark manages audience research, creator selection, partnership negotiations, creative briefs, content reviews, publishing schedules and performance reporting. Campaigns support product launches, new market entry, seasonal promotions and ongoing creator partnerships across North America, Europe and Southeast Asia.
Campaign Experience: POP MART and CapCut
Work for POP MART and CapCut shows how InsMark develops campaigns around different products, audiences and communication goals.
For POP MART’s European campaign, the creative direction connected collectible culture with seasonal gifting. The agency worked with more than 50 creators on TikTok and Instagram, developing content around collecting, unboxing, and holiday aesthetics. According to the agency’s campaign reporting, the project generated more than 28 million organic views, with European audiences accounting for 78% of the audience.
CapCut required a more practical approach. Its North American campaign involved 169 creators who demonstrated the app through food, travel, and beauty content. According to the agency’s campaign reporting, the campaign reached approximately 13 million impressions, and the best-performing video drew 1.5 million views.
For POP MART, the content gave audiences a reason to discover and collect. For CapCut, it demonstrated something viewers could try themselves. Each campaign placed the product within content that audiences already enjoyed watching.
A Creator Network Built for Relevant Partnerships
InsMark maintains a database of more than three million creator profiles and a network of over 150,000 signed or collaborating creators. The influencer agency works with exclusively signed talent alongside creators engaged through other partnership arrangements.
That breadth supports a focused selection process. Audience location, subject matter, content style, and product relevance help determine which creators fit a campaign.
A consumer electronics brand may need creators who can explain a feature clearly and demonstrate it in use. A beauty campaign may depend more on personal routines and the relationship between a creator and their viewers. A mobile app can work across several content categories when the demonstration addresses a recognizable need.
Campaign timing also shapes the selection. A launch may require coordinated introductions from several creators, while an ongoing program can explore different questions, use cases, and personal perspectives over time.
What the Influencer Agency Handles
A successful creator partnership requires decisions long before content goes live. Deliverables need to be agreed upon, creators need timely access to products and information, and feedback must fit the production schedule.
As a full-service influencer agency, InsMark coordinates these steps from initial research through publication and reporting. Brands work with a campaign team that manages creator communication and keeps delivery aligned with the brief.
Platform selection follows the communication task. A detailed YouTube video gives creators time to explain a product, demonstrate its use, and address likely questions. Instagram and TikTok provide additional ways to introduce products through visual storytelling, short demonstrations, and familiar everyday settings.
The creative brief connects the brand’s priorities with the creator’s work. It should explain the product, required messages, and deliverables while allowing creators to use the voice and format their audiences recognize.
The agency’s approach to creator partnerships emphasizes transparent communication, fair compensation, and respect for creative expression. These principles guide collaboration from the initial agreement through the final content review.
A Global Influencer Agency With Cross-Border Expertise
InsMark serves brands worldwide. Its substantial experience with Chinese companies is a particular strength within that global offering.
International campaigns require close coordination between brand teams and creators who understand the intended audience. Product information, creative feedback, and audience expectations need to be communicated clearly across languages and time zones.
An internal product brief may emphasize technical specifications. A creator needs to understand how those specifications affect an everyday experience. A campaign concept familiar in one country may need additional context or a different setting to connect with consumers elsewhere.
The agency draws on its cross-border experience to help brands identify which benefits deserve attention and how creators can demonstrate them locally. Its Hong Kong and Guangzhou headquarters, together with teams in New York and Berlin, support this international focus.
Support for Launches and Long-Term Programs
InsMark works with emerging brands building their first audience and established companies coordinating broader campaigns. Its influencer agency services support initial market introductions, product releases, seasonal promotions, and continuing creator programs.
Each program begins with a clear objective. Audience geography matters when a campaign targets a particular market. Views and engagement help assess content performance. Creator demonstrations and audience responses can inform subsequent briefs and product messaging.
For brands evaluating an influencer agency, the company offers an operating history dating to 2018, experience across more than 1,000 brands, and documented campaign examples from Europe and North America. These provide a practical basis for discussing target markets, creator selection, content requirements, and campaign delivery.
About InsMark
InsMark is a full-service global influencer agency founded in 2018, with dual headquarters in Hong Kong and Guangzhou and teams in New York and Berlin. The agency serves brands worldwide, with extensive experience helping Chinese brands expand internationally. Services include campaign strategy, creator sourcing, partnership management, content coordination, execution, and performance reporting across TikTok, YouTube, and Instagram.
Website: www.insmarkmcn.com/en/
Business inquiries: info@insmarkmcn.com
