In a city where time is a luxury, a beauty appointment needs to offer more than a momentary escape. For Anna Kashuba, licensed esthetician and founder of KAS Aesthetics Beauty & Wellness, it is an opportunity to bring together thoughtful personal care, advanced technology, and the restorative experience of a spa.
Based in Manhattan, KAS Aesthetics reflects Kashuba’s interest in European beauty innovations and her commitment to making them accessible to New York clients. Since establishing the business in 2019, she has built its identity around a carefully selected combination of face and body treatments, professional skincare, and hands-on expertise.
At the center of that approach are two signature technologies: icoone® Laser MED and INDIBA®.
Introducing Innovation to New York. Adopting advanced treatments early has been an important part of KAS Aesthetics’ story. According to the center, KAS introduced icoone Laser MED treatments to New York City in 2019 and identifies itself as the city’s first icoone Laser MED and INDIBA center. These technologies remain central to its treatment offering. (kasaesthetics.com)
For Kashuba, introducing a device is only the beginning. Her work focuses on understanding how a treatment fits the individual: their concerns, their comfort, and the amount of time they can realistically dedicate to ongoing care.
Her training in Italy with icoone also informs this approach, combining familiarity with the technology with the practical experience of working closely with clients.
icoone Laser MED: A Signature Face and Body Experience
icoone Laser MED combines mechanical microstimulation with LED and laser technologies. At KAS Aesthetics, it is offered for both the face and body, with treatments tailored to different areas and aesthetic goals.
Clients often come to the center’s body protocols with concerns such as the visible appearance of cellulite and uneven skin texture, while facial treatments focus on a refreshed, more contoured appearance. The technology’s massage component also makes the experience appealing to clients seeking a sense of relaxation and lighter-feeling legs. (kasaesthetics.com)
Rather than treating every appointment as an identical session, Kashuba emphasizes targeted attention. A client’s priorities may change over time, and the treatment plan can evolve with them.
INDIBA: Another Dimension of Personalized Care
Alongside icoone, INDIBA brings radiofrequency technology into the center’s face and body offering. The brand’s beauty technology operates at 448 kHz and uses controlled thermal and subthermal effects. (indiba.com)
At KAS, INDIBA is incorporated into appointments focused on skin appearance and personalized face and body care. Facial sessions are complemented by massage, preserving the human touch within a technology-led experience.
The availability of both icoone and INDIBA gives Kashuba flexibility when designing a course of treatments. Depending on suitability and individual goals, clients can explore different modalities within one center.
A Carefully Selected Portfolio of Brands
KAS Aesthetics’ offering extends beyond its two signature technologies. The center also works with Ballancer® Pro pressotherapy and i-shape EMS, alongside facial and full-body LED experiences. Together, these services provide different options for clients building a regular beauty and wellness routine. (kasaesthetics.com)
Professional skincare is equally important. KAS offers treatments with Natura Bissé, the Spanish luxury skincare brand, and is listed in the brand’s official spa directory. Its inclusion brings a complementary focus on formulations, textures, and the sensory details of a facial. (naturabisse.com)
The treatment menu also includes Celluma LED, PRX-T33, and BioRePeel, alongside microcurrent, dermaplaning, and facial massage. These options allow the center to approach skincare through several methods rather than relying on a single device or protocol.
The Person Behind the Technology
Kashuba’s role extends beyond selecting equipment and skincare. As both a practitioner and beauty content creator, she helps clients understand the treatments they are considering and how professional care can fit into everyday life.
Her clientele includes busy professionals, mothers, and men seeking dedicated time for face and body care. Their priorities vary, but the intention behind the experience remains consistent: attentive service, an individualized approach, and room to pause.
Through KAS Aesthetics, Anna Kashuba is building a beauty and wellness destination where innovation is supported by personal attention, and where the quality of the experience matters alongside the technology itself.
KAS Aesthetics Beauty & Wellness is located at 515 Madison Avenue, Room 700, New York, NY 10022. Learn more at kasaesthetics.com.
Disclaimer: This article is for general informational purposes only and does not constitute medical advice, diagnosis, or treatment. The suitability, results, and potential risks of aesthetic treatments and technologies vary by individual. Anyone considering an aesthetic procedure or treatment should consult with a qualified and appropriately licensed professional to determine whether it is suitable for their individual needs.
