Tech conference side-events have quietly become one of the most valuable parts of attending a major industry gathering. The keynotes and expo floors draw the headlines, but much of the real connection happens in the smaller, invitation-only rooms that run alongside the main agenda. Tech Embassy was built around that observation. The company provides the infrastructure for high-impact tech conference side-events at the world’s leading technology gatherings, turning a single day of appearances into longer-term strategic value.
The scale of the opportunity is hard to overstate. More than 100 major tech conferences take place each year, attracting somewhere between 50,000 and 200,000 attendees apiece. Yet corporate and government participation at these gatherings often stays fragmented and unstructured, which limits the return on a costly trip. Tech Embassy addresses that gap by pairing curated physical gatherings with a digital platform, so a conference appearance becomes a starting point rather than an isolated moment.
What Makes a Curated Side-Event Different
The difference comes down to who is in the room. Tech conference side-events run by Tech Embassy follow a standardized format hosted alongside global conferences including MWC Barcelona, Web Summit, GITEX, LEAP, SXSW, NY Tech Week, and TechCrunch Disrupt. Each gathering brings together vetted founders, institutional investors, corporate decision-makers, and ecosystem partners. Every attendee is personally curated, with no random traffic walking in off the expo floor.
That curation is what separates structured tech conference side-events from the open mixers that fill a conference week. A typical Tech Embassy gathering hosts between 150 and 250 attendees and draws 150 to 300 startup applications, which gives the team room to assemble a room with genuine alignment. The audience usually splits around 60 percent founders and 40 percent investors and industry experts, a balance designed to make introductions productive rather than transactional.
Reach extends beyond the room itself. The company reports an average of more than 40,000 social impressions per event, which means the conversations started in person carry into a wider professional audience afterward. The format is deliberately repeatable, and the company currently delivers 20 to 30 events per year across Europe, the Middle East, North America, and Asia.
Connecting the Ukrainian Tech Ecosystem to North America
The same platform serves as the operational backbone for UAtech, a Canadian non-profit with Ukrainian roots that builds startup ecosystems through global events. UAtech works to position Ukrainian founders as global leaders rather than framing them through an underdog narrative, spotlighting the talent and resilience of innovators across the ecosystem. Its standing as a registered Canadian organization reflects a formal commitment to the ecosystem it represents.
There is real substance behind that ambition. Ukraine’s technology sector has produced six or more unicorns, among them Grammarly, GitLab, AirSlate, People.ai, Monobank, and Preply, and the country counts more than 346,000 IT professionals. UAtech connects that ecosystem to the North American market through its events and through its editorial platform. Its national partners include Ukraine’s Ministry of Digital Transformation, the Ukrainian Startup Fund, the Ministry of Foreign Affairs, and the IT Ukraine Association.
UAtech runs two recurring formats. UAtech Venture Night brings curated tech conference side-events to premier conferences, while the UAtech Awards recognize standout performance among top Ukrainian startups. The speaker network across these gatherings has included founders and executives from companies such as Grammarly, Glovo, and Mastercard.
The Numbers Behind 2025 and the Road Ahead
The 2025 calendar gives a clear picture of how tech conference side-events perform at scale. Across seven UAtech Venture Nights plus Tech Embassy corporate side-events, the organizations brought together more than 2,000 curated attendees and over 800 participating startups. That activity reflects a format that has moved past the pilot stage and into steady operation.
Momentum continues into 2026. The first half of the year carries a footprint of 12 events spanning Barcelona, Bangkok, San Francisco, Vancouver, Toronto, New York, London, Amsterdam, Paris, and Berlin, all listed on the public event calendar. The longer roadmap targets more than 100 events by 2027, which would place curated tech conference side-events at most of the major stops on the global technology calendar.
Tech Embassy was founded by Volodymyr Demianenko, who brings more than 20 years in technology to the venture. He co-founded Handy.AI and founded SOLU, an AI-driven CRM built for solo professionals. The company is headquartered in Canada, and its work reflects a broader shift in how professionals approach a packed conference week. The main stage still matters, but the curated tech conference side-events happening alongside it are increasingly where lasting relationships take shape.
