By: Ethan Lee
A new experiential firm has launched with a clear thesis: live experiences must earn attention and demonstrate impact in ways that stand up to scrutiny. Ansera, formed through the merger of High Output, L!VE, and Sardis and backed by Willistown Capital, enters the market with over a century of combined expertise and a sharpened focus on research-informed design.
The company’s positioning centers on what it describes as a disciplined approach to understanding how attention, emotion, and memory function in live environments. Internally referred to as the “study of awe,” the framework draws from neuroscience, psychology, behavioral science, and anthropology to inform how experiences are crafted and evaluated.
“Live experiences are no longer competing with one another – they’re competing with never-ending distractions,” said EJ Corporan, Director of Marketing and Growth at Ansera. “For a long time, this industry has relied on surface-level metrics and instinct. Our clients are asking deeper questions about attention, memory, and meaning, and Ansera is built to answer those questions through research, insight, and a more rigorous understanding of how people actually experience moments together.”
The merger brings together experiential strategy, creative and content development, live-hybrid-virtual production, and technical systems integration under one integrated structure. With more than 150 specialists across key U.S. markets, Ansera is positioned to serve brands and organizations seeking both craft and scale.
“For decades, this industry has relied on trial and error with only anecdotal success,” said Darren Fultz, CEO at Ansera. “We’re moving beyond assumptions about what makes an experience successful. Our goal is to help clients understand why certain moments resonate, linger, and inspire action – and how to design for that intentionally.”
As experiential budgets continue to face pressure for accountability, Ansera’s launch reflects a broader shift toward disciplined methodology paired with creative execution.
