In just 18 months, European tech brand Hyperloq has achieved what takes many hardware startups years to accomplish. Having already surpassed €1.5 million in revenue and securing an estimated valuation between €5 million and €10 million, the company, spearheaded by founder Thanassis Giannakelis, is proving that solving real consumer pain points scales rapidly. And the most impressive part? This global trajectory all started with a disruptive idea on hyperloq.com.
The Roots: Revolutionizing the Item Finder Market
Hyperloq built its foundation and a fiercely loyal community by challenging the traditional GPS market. While other location devices required SIM cards, heavy batteries, and frustrating monthly subscriptions, Hyperloq offered a seamless alternative. By leveraging the massive, established networks of Apple Find My and Google Find My Device, they introduced premium crowd-GPS tags that users buy once and use forever. This subscription-free model became an instant hit.
The Amazon US Leap & The “Pioneer” Lineup
Today, the brand is taking its most significant leap yet, making a dynamic entry into the highly competitive Amazon US market. However, this isn’t just a geographic expansion—it’s a complete brand evolution.
Hyperloq is moving beyond smart tags, launching an ecosystem of 5 to 6 “pioneer” products tailored for modern digital nomads and tech enthusiasts. The flagship of this new rollout is the highly anticipated NeoTravel Adapter, a premium charging solution with 3AC sockets designed to provide fast, safe power in over 180 countries worldwide.
Immediate Market Validation
Accompanying the travel adapter is a suite of high-end accessories, including the 240W NeoCable 4-in-1 fast chargers, NeoGlass Anti-Spy screen protectors, and reinforced camera lens covers for the latest smartphone models. The US market’s response has been instantaneous. Shortly after launch, these new products are already accumulating highly positive reviews from American consumers, confirming the brand’s seamless transition into the broader consumer electronics space.
“Our goal from day one was to eliminate the friction in everyday tech, starting with item locators that don’t require monthly fees,” says founder Thanassis Giannakelis. “Entering the US market through Amazon with our new pioneer lineup is a testament to our community’s trust and our focus on high-quality, problem-solving products.”
Building from Smart Finders to a €10M Valuation
From smart finders to a €10M valuation, Hyperloq has shaped a strong growth narrative by uniting functional innovation with premium design. What began as simple, everyday tech solutions has evolved into a scalable product ecosystem designed for modern lifestyles. The brand’s consistent focus on usability, reliability, and clean aesthetics has helped it earn customer trust and investor interest alike. This valuation milestone reflects disciplined execution, strategic planning, and a clear long-term vision rather than short-term market noise.
Aggressive Expansion into Amazon US with a Premium Tech Lineup
Hyperloq’s entry into Amazon US represents a bold step in its international expansion strategy, supported by a newly launched premium technology lineup. By tapping into Amazon’s vast customer base, data-driven insights, and efficient logistics, the company is accelerating brand awareness in the US market. The premium range emphasizes enhanced security features, refined materials, and seamless integration across devices. With focused marketing and competitive positioning, Hyperloq aims to convert marketplace traction into sustainable revenue growth and lasting customer loyalty.
Looking Ahead
The Amazon US expansion marks the beginning of a new chapter. With a clear roadmap for continuous development, entering new global markets, and expanding its catalog with innovative gadgets, Hyperloq is aggressively scaling. Under Giannakelis’ leadership, it is no longer just an AirTag alternative brand; it is rapidly establishing itself as a formidable global player in premium everyday tech.
Disclaimer: The valuation of Hyperloq as mentioned in this article, ranging between €5 million and €10 million, is based on estimates and reports from various sources. It is not an officially confirmed figure and should be considered an approximation. The company has not provided public confirmation of this valuation.
