By: Jaxon Lee
New York, NY – July 24, 2025 On a warm summer evening in Manhattan, BLOOM: An Immersive Fashion Garden came to life, blending the worlds of fashion, tech, and creator culture. With over 300 RSVPs and a curated lineup of leading influencers and tastemakers with a combined social following surpassing 30 million, the night was a celebration of innovation, style, and community.
The event, spearheaded by New York Swim Week, transformed the venue into a lush, dreamlike garden where fashion shows, panel discussions, and interactive brand activations unfolded side by side. The panel was curated by Social 4 the Win, who invited to line-up of reputable creators.
A Night of Conversations & Creativity
The program featured a panel of leading founder voices, including New York Swim Week, Pickle, and Apricotton, who offered insights into the evolving creator economy, highlighting how creators can build meaningful partnerships while staying authentic to their audiences.
She Sells Academy delivered a powerful 10-minute pitch on how creators can monetize their audiences and become strong salespeople for themselves.
Style in Full Bloom
Throughout the evening, guests experienced curated collections from designers, including Ellen Hunter NYW, Origin of Oceans, Evita Swim, Leccese Designs, Designs by Porshia, Mondello Swim, Sulis Swim, Wall Street Swim, Ella Marie Swim, GL Gems, yarnS, PAM Swim and Oceanus.
For the first time, brands were also able to sell their pieces directly to consumers onsite, creating a unique bridge between runway and retail.
Several designers traveled across the globe to participate:
- Ella Marie Swim, which traveled from Australia, marked its debut in the New York City market. “We’re thrilled to showcase our collection here at BLOOM,” the brand shared. “It’s an incredible opportunity to connect with the New York audience, and we’re so excited to dive into this market for the first time.”
- yarnS’, who flew in from Italy, shared: “I’m having such a wonderful time here at BLOOM. It’s been amazing to meet so many inspiring people and to learn more about the New York City market. I’m already excited to come back next year!”
- Ellen Hunter NYC added: “BLOOM was an incredible experience. I sold so many pieces both at the pop-up shop and directly from the runway crowd. The energy in the room was amazing, and I’m so grateful to have been part of it.”
Partners Elevating the Experience
The night was made possible by a strong lineup of partners and sponsors: Beacons.ai, Shorty Awards, Fit Match AI, Mezcalum, Smart Water, Drink Dye, GK Beauty, and Pickle. Their activations provided guests with exclusive first looks, interactive moments, and refreshing brand experiences seamlessly woven into the event flow.
A Growing Movement
As the evening came to a close, it was clear BLOOM had made its mark, not just as a fashion showcase, but as a new kind of cultural platform where influence, artistry, and commerce thrive together.
BLOOM redefined fashion by blending runway shows, panels, and direct sales into an immersive experience that connects audience, brands, and creators. With 30M+ online impressions, it has grown from a showcase into a global movement, driving collaboration, creativity, and community season after season.
Disclaimer: The content of this article is for informational purposes only. The event described, BLOOM at New York Swim Week, is an immersive fashion experience featuring curated collections and discussions involving creators, influencers, and brands. The perspectives shared in the article reflect the views of the event organizers, panelists, and participants, and do not necessarily represent the views of New York Swim Week, its sponsors, or any other involved parties. The article includes details about the event and participants, including promotional and advertising content. The author and publisher are not responsible for the accuracy of claims made by the event participants or sponsors. All brand names, trademarks, and logos mentioned are the property of their respective owners.
