According to the American Council of Sports Medicine’s annual Worldwide Trends of Fitness survey, strength (resistance) training with free weights ranked 4th out of the top 20 trends for 2022.
Even if you live and breathe fitness, figuring out the magic formula for resistance training can be a hit or miss. When sculpting your body, you think about everything—what you eat, how often and the best program to help you meet your fitness goals. And once you get those variables plugged in, it is still a numbers game of tweaks and adjustments until you get it right.
Professional trainer and co-founder of NV Athletics, Brock Massner, recognized that training inefficiency was a key factor contributing to workout frustrations. He knew there had to be a better way to bring together the benefits of the best equipment and training philosophies while mitigating the risk of injury for his clients.
He started with the simple formula:
Force = Mass x Acceleration
When you lift a weight (mass), you are exerting a force against the weight to move it. The speed with which this action takes place is acceleration. This equation is fundamental because resistance training is a direct function of force.
As the phrase resistance training indicates, the goal is to maximize resistance during training to increase strength. According to Massner, many people ask, “Well, why wouldn’t I just add more weight to a certain exercise, and that will increase the resistance?”
Massner points out that while historically, the focus has been on static weight (lifting heavy weights slowly or lighter weights quickly), when it comes to ensuring proper form and maximizing results, there is a better way.
Massner grew up wanting to be an athlete. Thanks to an exceptional coach, he had the opportunity to test out multiple training philosophies and equipment like cable machines, resistance bands and other training tools. Along the way, he recognized a need for a piece of equipment that could merge all of his favorite training tools in one place.
Building on a prototype he created in college, Massner and his team perfected the technology of the NV Rack and brought it to market. With its sleek design and ease of use, it solves the limitations of maxing out weights and risking injury by shifting the focus from mass to acceleration. NV Rack’s patented Non-Varying Resistance™ technology forces the correct muscles to contract throughout the entire range of movement, allowing for maximum power output with lighter weights.
The product features two universal squat rack attachments that you secure high or low to your squat rack. Three different arm positions and four levels of resistance make it ideal for the beginner to the professional athlete.
NV Rack offers:
- Smooth directional resistance that makes learning second nature and establishes functional muscle memory from day one.
- Less stress on the joints.
- The ability to be used with any lift or movement with a dynamic range up to 15ft.
- The only resistance technology that can train Olympic lifts fully.
- Non-Varying Resistance™ technology that allows you to generate more speed and power with lighter and safer weights.
- The flexibility of using it with any lift or movement.
- Easy installation.
- A small footprint in an unused space.
- Intuitive handling for all fitness levels
- A more effective kind of resistance when compared to free weights, cable machines and normal resistance bands.
- Directional force that engages the right muscles, supports proper form and increases power output.
From NFL alumni and USA weightlifting to those just beginning their fitness journey, NV Rack is quickly becoming a favorite of those serious about resistance training. No matter your starting point, NV Rack can take your training to the next level.
“One of the main reasons we invented this product was to help athletes and beginners generate a high power output in a light, safe, repeatable weight,” says Brock Massner, Co-Founder of NV Athletics.
NV Athletics is changing how the world does fitness through its innovation and focus on efficiency, maximum output, and safety. Their passion for fitness and desire to see their clients achieve their best bodies safely has made them stand out in the industry.
Visit NV Athletics to learn how they are redefining resistance training.
NV Athletics has been featured in Yahoo Sports, Yahoo Finance, California Business Journal, Business Insider and additional outlets.
