How Four Companies Step In to Help In The Wake Of Natural Disasters

NY Weekly Staff on December 1, 2022

There are a lot of charities and even government initiatives to help people who are left in the wake of natural disasters, but communities often need more help. When people come together to overcome a disaster, beautiful things can happen. 

Some of the most powerful community members when it comes to natural disasters are the companies that donate to or directly help with disaster relief efforts.

Companies and company dollars can go a long way to helping communities recover and get back on their feet. Here are some of the companies that are helping communities get back on their feet after natural disasters, and a little bit about how they are helping make a difference. 

Melaleuca

Melaleuca is a wellness company that creates household products ranging from supplements and healthy snacks to skincare and makeup lines, to eco-friendly home cleaners and laundry detergents. They’re also one of the companies that not only donate to charities designed to help people impacted by natural disasters but also actively deliver goods and supplies to disaster areas. Melaleuca Executive Chairman Frank VanderSloot is known for his big heart and steps in to help whenever he can. 

Melaleuca’s disaster relief efforts include deliveries of Melaleuca wellness products, food, bottled water, and more. When disaster strikes, Melaleuca mobilizes to get supplies and resources to the affected area as soon as possible.

Delivered supplies can also include electric generators for families in need and chainsaws to support First Responders. In the wake of Hurricane Maria and Hurricane Ian, not only did Melaleuca send supplies, but they also provided dozens of generators each time to help people manage the long-term effects of the disaster, in addition to food and water to address their short-term needs. 

Lowes

Lowes stores carry a lot of the critical supplies needed after natural disasters, which puts them in a uniquely good position to respond to natural disasters across the country. 

Not only does Lowes donate to charitable disaster relief causes, but they also directly intervene when disaster strikes. Lowes opens their stores as soon as possible so people can access the supplies and resources they need to recover. 

They also donate recovery and natural disaster survival supplies to areas that have been affected by the disaster. Those supplies help people get back on their feet faster, and Lowes also partners with other companies and charities to help make sure the immediate needs of an area are taken care of. 

Sprint

Sprint is one of the companies that have the most power and control over communication and information available in the wake of natural disasters. 

In addition to donations to disaster relief efforts, Sprint helps directly in the wake of a disaster by making services more widely available, eliminating data and overage charges, and sometimes even deploying mobile cell towers to improve coverage in areas where the existing infrastructure was damaged by the disaster. 

Being able to stay in contact with your family and friends, let people know what’s going on in your area, and just raise awareness of the disaster can be a huge help. It’s also critical to be able to ask for help when you need it, access emergency services, and coordinate efforts to get the resources you need or to make insurance claims on the damage. 

By making its services more widely available, Sprint makes a huge difference in the aftermath of a disaster. 

Walmart

Walmart might have one of the biggest business empires in the world, but they’re also one of the most generous companies when it comes to donating money to disaster relief efforts.

Walmart doesn’t limit its charitable giving to the local area, either. They provide widespread relief funds for people facing natural disasters and environmental challenges all over the world. 

Between company donations and customer donations at Walmart and Sam’s Club locations, Walmart has pledged more than 3 million dollars to the Red Cross for relief efforts in the wake of Hurricane Ian. 

How Drip Kultur is Transforming the Art of Fashion With Their Exclusive Designs

NY Weekly Staff on December 1, 2022

“Taking the game by storm” is quite a grand plan, but that is exactly what American hip-hop artist and fashion designer Drip Kultur plans to do. And in less than five years, he is well on his way to doing just that. Created in 2018, Drip Kultur Clothing, a subsidiary of Drip Kultur LLC, was born, introducing to the market a clothing line made of delicate, hand-chosen fabrics that makes it possible for people who can’t afford high-end designer brands to look like they can. Ranging from bomber jackets to party dresses, Drip Kultur Clothing offers must-wear pieces and accessories that are created to make anyone feel like an urban superstar. The line includes clothes for children, women, and men, as well as accessories such as backpacks, hats, and even iPhone cases. Ranging in price points, there is something for every type of personality available in the line.

Where it All Began

Founder and CEO Joshua “Drip Kultur” Moore began his career as an American hip-hop artist, but he knew he wanted to move into the fashion realm, as well. Although it is a tough market to make a name for yourself, Drip never doubted his talent and passion. “All you need is ambition and not to be afraid to start a business and to be dedicated to what you love creating,” says Drip. “The sky’s the limit when using your imagination to bring your ideas to life. No one can stop you but you.” 

While Drip’s clothing line is gaining popularity through social media, Google, and word-of-mouth, he is not anywhere close to being done rounding out Drip Kultur LLC. His future plans include becoming a household name internationally. “I want to be remembered as having one of the best businesses of all time,” says Drip, who explains how he learned how to make Drip Kultur Clothing successful despite setbacks along the way. “I went through a period of time when my sales were below average, so I decided to recreate certain products that were in connection with today’s trends, and it helped my sales tremendously.”

Looking Forward to the Future

In addition to gaining a larger following for his clothing and accessories lines, Drip is focusing on the future. His focus right now is bringing his unique sense of urban style to the public at an affordable price. But, like a true entrepreneur, his mind is always focused on the future. Next up? Drip Kultur & Co., a jewelry line set to launch in February 2023. ”I am starting my jewelry line because I always had a passion for jewelry since I was a kid,” says Drip. “Making custom one-of-a-kind pieces gives me a ‘I can do anything’ mindset whether the job is small or overwhelming. I love a challenge.” If the past is any indication of the future, the jewelry line is sure to gain a cult following. Then Drip will most likely move onto his next project, making sure he keeps in mind his original plan to “take the game by storm.”

Gatsby Chocolate Saves Consumers 100,000,000 Calories (and counting!) in 2022

NY Weekly Staff on December 1, 2022

Most people don’t want to think about math when they consume chocolate. No one wants to count calories, grams of fat, or sugars and carbs, especially when enjoying a piece of chocolate. They want to relish a sweet, smooth, rich delight and lose themselves in the indulgence. Now that GATSBY Chocolate is on the scene, consumers can do just that. Except now, when they look at the numbers, it’s staggering how many calories and grams of sugar & fat they are saving simply by eating better chocolate.

When entrepreneur and co-founder, Doug Bouton, embarked on his search to find low-calorie, low-sugar chocolate, it proved nearly impossible. Very few options existed for delectable chocolate that wouldn’t stretch the waistline – a handful of poor-tasting sugar-free options, and no low-calorie chocolate whatsoever. However, Bouton was unphased; he had faced this type of quest before. In 2013, he co-founded Halo Top Ice Cream. Halo Top is the low-calorie ice cream alternative that outsold Ben & Jerry’s in 2017 and 2018 because nothing like it existed on the market. Bouton found the same environment in the chocolate industry.

After Doug sold Halo Top, he founded GATSBY Chocolate with his two brothers, Matt & Ryan, who were also the first employees at Halo Top, and his brother-in-law Andrew. Since they had so many existing relationships with retailers & experience together, it made sense to start the next chapter with a focus on creating a family company and mission to build community. They called the new company GATSBY Chocolate and planned to give big names in chocolate some serious competition by essentially offering the Halo Top version of a Hershey’s chocolate bar – low-calorie, low-sugar & absolutely delicious.

For a year, the brothers worked to nail the perfect recipe. Low-calorie, low-sugar, and keto-friendly aren’t just trendy claims to the company that prides itself on sourcing the most natural ingredients with conscientious eaters in mind. If they were going to bring the product to market, it needed to be a product that consumers would crave every bite.

As the first-ever low-calorie chocolate, GATSBY Chocolate contains half the calories of even sugar-free brands like Lily’s. For every bar of GATSBY Chocolate, consumers save at least 150 calories; an entire bar has only  180-210 calories. For every pack of GATSBY Chocolate peanut butter cups, they save at least 100 calories; cups are just 50 calories each. Here’s where the math comes into play. Based on bar and cup sales in the first three quarters of 2022, Gatsby Chocolate has saved consumers a whopping 100,000,000 calories.

With 80% less sugar and carbs and 50% less fat than leading brands, GATSBY Chocolate saves you considerable calories, leaving you to spend them on something else. Tacos? Donuts? More GATSBY Chocolate? 

But with all the caloric savings, the company does not skimp on its proprietary recipe; they bring on quality, natural ingredients to offer that melt-in-your-mouth texture and flavor. There are no tricks up Gatsby Chocolate’s sleeve, just a relentless hard work ethic to create a product to deliver on what chocolate lovers demand.

Retailers have rushed to put GATSBY Chocolate on their shelves this year. The company expanded to 7,000 national retail doors in just four months. Consumers can find their chocolate in stores like Safeway, Albertsons, Wal-Mart, Sprouts and more – just check their Store Locator. 

The company’s luxury candy line includes both chocolate bars & peanut butter cups Bars come in flavors like sea salt extra dark, almond dark, and cookies and cream – putting an option out there that tastes just as good as the Hershey’s version. Peanut butter cup flavors include milk, dark, and white chocolate.

Finally, there’s a chocolate on the national market, packed with flavor but not calories. So, go ahead, indulge, be a part of a revolution. Help Gatsby Chocolate save consumers 200 million—or even 300 million—calories in 2023. 

Brandon Dawson’s Best-Kept Secrets On How To Transform Your Team & Your Business—From The Inside Out

NY Weekly Staff on December 1, 2022

Leadership teams seeking to invigorate their organizations and achieve a significant boost in productivity, profitability, and consumer spending should prioritize connecting their employees to their job, each other, and the business. This connection animates a culture and motivates employees to resist the playground-like incentives that may, and will, entice good people away. This relationship is what sparks genuine enthusiasm, the fire that drives development.

Implementing new tools and technologies is crucial in the current digital landscape, but it also poses significant internal challenges: From a human perspective, teams may be unprepared for changes in their operational habits; from a financial perspective, critical technology implementations with long-term profitability make investments challenging to comprehend; and from a functional perspective, the organization of multiple departments around a new culture and work dynamic.

According to Brandon Dawson, people connect when they have the same beliefs as you. Discover and communicate your WHY, your hard-wired motivation. Express it in simple, repetitive, tweetable words in bite-sized inspiration pieces.

Your WHY becomes the company’s driving force and is the basis for all communications, from vision to slogan. With knowledge of the natural drives of team members, it is possible to assign or relocate them to seats or roles where they will be in their zone, work harder with less effort, and optimize their productivity. When employees’ WHAT and WHY are linked, they become engaged and create true love for their work.

In the past, employees may have misinterpreted their coworkers or been turned off by them; nevertheless, they now respect the contributions made by their coworkers. Team members have a collective sense of connection to one another and to the goals they share.

People have a strong need to feel that they and their job matter. Visions that are genuine and come from within an organization are far superior to those that outside consultants or organizations develop. 

Explain your relevance in a way that goes beyond the goods or services you offer. Your teams should be indoctrinated with your values, but they should also be allowed to voice their opinions within the business.

When present and potential workers, customers, and prospects see that you “get” them and will supply what they need, they buy in. Provide your employees with repeatable, persuasive language that helps them “sell” your firm and links you to your intended audiences. When customers trust your brand, they spend 20% more on average.

When employees and team members identify with a leader’s personal and organizational WHY, they become advocates for your cause. Clear, succinct, WHY-based communications transform “9-to-5’ers” into aligned team members who, at every customer interaction point, can explain and advocate for the organization’s values and inspire others. When companies articulate WHY they do WHAT they do and WHAT they believe, individuals join up. They are members of the organization. They become devoted, enthusiastic admirers. Your WHY is essential to building a profitable business in an era where authenticity is valued.

Brandon always says that the true definition of leadership is making others’ successes easier. See what’s next.

Unilog Delivers Mission-Critical Logistic Services for Businesses of Any Size

NY Weekly Staff on December 1, 2022

Global supply chains are a daunting task for many companies. It can be challenging to keep track of your orders, inventory, shipments, and more, and this becomes exponentially more difficult if you have clients on different continents in the world. To uphold their reputation, companies can’t afford to make mistakes when fulfilling orders, but global supply chains are often complicated, expensive, and vulnerable to human error. That’s why businesses need a logistics partner who’s well-equipped to handle control, visibility, order fulfillment, shipping, and tracking challenges, allowing clients to focus on what they do best: business operations.

Unilog: Global Supply Chain Management Company is a logistics leader, specializing in global fulfillment and mission-critical logistic services for businesses of any size, allowing them to get back in touch with their core competencies. Complex logistics systems, tight regulatory compliance, and large volumes of goods can make managing your global supply chain overwhelming. Unilog’s flexible, customized supply chain solutions, based on best practices and expertise, work seamlessly with internal client operations to ensure time-definite delivery wherever and whenever necessary. The company is an expert in the design and management of global supply chains by executing, monitoring, and controlling your activities, allowing you to focus on running your business.

“We deliver our clients’ promises to their customers (SLA) so they can focus on their growth. Our slogan is: we deliver your promises,” the company’s leadership explains. “Our mission has always been to bring clarity to complexity. We design visible, feasible, achievable solutions and manage them for you. We support our clients, providing them with peace of mind. Our partners gain an end-to-end solution supporting their global activity and growth, and benefit from the flexibility of their ongoing operational needs.” Unilog utilizes advanced technology and the best team, leading third-party logistics companies and service providers to achieve that.

Logivice, Unilog’s cutting-edge innovation, is a platform providing an inventory management system aiming to solve the digitalization in the supply chain via implementing great attention to automation and data accuracy. The platform is growing from the real-world need and is based on listening to people and exploring what is really bothering everyone. Unilog offers services through Logivice, including supply chain management, supply chain control tower, reverse logistics, IoT network, inventory management, RMA (return material authorization) management, and VMI (vendor-managed inventory) supply chain.

No matter where the clients are or the size of your business, the Logivice app offers innovative solutions that improve efficiency in global fulfillment, service parts supply chain, and digital supply chain. “Simple, transparent, and efficient: these are the keys to the success of the tool we are providing,” the team says. “This is experience-based, and we are doing our best to improve it daily according to our customer’s requests and needs.”

Unilog’s model operates on four key pillars: monitoring, identifying, preventing, and improving. The system offers transparency in every link of the supply chain, ensuring no disruption at any point. Should a problem arise, the company has a 24/7 support system in place to ensure rapid execution. The company’s intelligence team constantly analyzes and monitors KPIs, helping them identify patterns and derive critical insights that benefit their clients’ budgets. From start to finish, their goal is to make the customer shine by always fulfilling their promises in a timely and efficient manner.

PTSD: Post-Traumatic Streets Disorder is One Author’s Tale of Life on the Streets Giving Way to Empowerment

NY Weekly Staff on December 1, 2022

As a young child, Justin Reeves was placed in foster care because his mother was a drug addict who smoked crack while she was pregnant with him. 

“I came up from nothing,” he said. “I was once told I wouldn’t make it past 18—I would either be dead or in prison.” 

But he was also told something else. 

“Anytime I talked about my life, someone would say, ‘You should write a book,’” he said. 

And that’s just what he did. 

“I always knew my life was interesting,” he said. 

As JD the Author, Reeves wrote Post-Traumatic Streets Disorder: A Battle Within, an Amazon best-seller. He has also become a motivational speaker, drawing on his experiences to inspire people because, as he puts it, “It’s my calling—my purpose is to be the light to others and help others see the light in themselves.” 

JD is a single father raising three boys in New York City. He’s been homeless, battled mental health issues and is glad to be off the streets, harnessing his creativity for empowerment. 

“This book is purely to motivate the ones like me, who are struggling with whatever they are battling,” JD said. “If it’s an addiction, if it’s depression, if it’s some type of mental disorder, if it’s to get out the streets, or even if you just want to level up and you don’t believe in yourself. You can look at me; you can read these stories and say, ‘He made it through. I can do it, too.’” 

 JD maintains a commanding presence with everything he writes, including this excerpt from the description of his book on Amazon.com. 

“Stepping from the sidewalk, with one foot cemented in the streets, Justin desired what this life would not give,” reads Amazon.com.

“Now, a single father of three boys and a man changed, he navigates away from street life. How does one abandon the only world they know with only a hope for greener pastures and bluer skies? After countless battles, both mental and physical, Justin works towards the greatest triumph of all, a better life. He will become a successful author and motivational speaker, and break the cycle for his children to remain firmly on life’s sidewalk, out of the streets, and without the PTSD Justin will carry the remainder of his days, a soldier to his own trauma.” 

So, how are the Amazon reviews? 

  • “The story was told so truthfully. It was sad and encouraging all at the same time!”
  • “The story is truly inspiring and captivating. You will be left on the edge of your seat from the first page. The detail and explanation of each situation presented in this book allowed me to put myself within the story and take it all in.” 
  • “Very raw, real, and vivid. 5 Stars for transparency and vulnerability.”

Visit jdtheauthor.com and Amazon.com to learn more. 

ScootRoute is Making Micromobility Safer in American Cities

NY Weekly Staff on December 1, 2022

In urban areas around the United States, there is an increasing number of commuters who are electing to ride bikes and e-scooters to get around their city. With gas prices continuing to rise and the availability of micromobility options growing by the day, more people than ever are giving up their cars in exchange for a different way to travel. While the numbers continue to trend upward, studies have shown that when it comes to bicycling on roads, between 40 to 60% of people have a low-stress tolerance. This group has been broadly referenced as “interested but concerned,” which means that they may ride a bike, but only if they feel safe. 

 

City planners and leadership have been responding in recent years to the growing need to create safe commuting paths, but there is still a lot of work to be done. While many earmarked resources and planning efforts have gone toward improving roads, bike paths, and increasing signage to address safety issues, there remain critical problems that must be addressed to keep commuters safe. Perhaps the most critical – especially for new riders – is finding a safe path before leaving the house. Without knowing how to navigate their city safely, many would-be riders continue to use their car simply because they are afraid to do anything else.

 

ScootRoute is partnering with city leaders across the United States to address this fundamental problem. In collaboration with major cities, they are changing the way that micromobility is viewed, making it safer for every commuter by offering riding routes designed specifically for bikes, scooters, and their electric counterparts that travel under 30 mph.

 

While mapping technology like Google Maps and Waze are useful for commuters, there has never been a mapping program that is built exclusively for micromobility. Using their groundbreaking technology, ScootRoute makes it safer for riders to find the best routes to work and around the city. ScootRoute is designed by riders for riders, highlighting paths that take into account everything a rider might encounter along the way.

 

Users can input specific areas they want to avoid – they can choose the fastest, most straightforward route, they can avoid major streets and construction, and even choose the routes that will avoid hills and climbs. One of the innovations of ScootRoute is that it can also guide commuters on shared e-bikes and e-scooters around “no-ride zones.”

 

In many major cities, especially in downtown areas, there are dedicated areas where eBikes are either intentionally slowed down or shut off, making it impossible for riders to move through the area. ScootRoute suggests alternative routes, allowing commuters to move safely and comfortably anywhere in the city.

 

Similar partnerships between city leaders and tech companies have already led to considerable success in Europe. Tier, the largest micromobility operator in Europe, partnered with Beeline to provide navigation within the Tier app for e-scooter riders. According to a poll of Beeline users, just under 80% said that since using the Beeline app or device, they have felt safer while riding their bike. A recent article on the partnership said, “Tier and Beeline share a vision of enabling as many people as possible to travel on two wheels in a safe and convenient way. That’s why our routing technology can be found on the Tier e-scooter app, so people can benefit from quieter and safer routes.”

 

As ScootRoute works in collaboration with major American cities to create safe riding routes for commuters, more riders will feel safe and confident to ride to work, knowing that ScootRoute will guide them to safety every time.

 

To learn more about ScootRoute, visit www.scootroute.com. 

Upgrade your sports drink experience with innovative BYLT by Elite Beverage

NY Weekly Staff on December 1, 2022

Sports drinks are supposed to be much more than just flavored water. Through lab-tested, scientific formulas, they are crafted to support athletes, gym-goers and virtually anyone athletically inclined looking to boost their workouts, competitive games and recovery. 

 

However, not all sports drinks are created equal. The majority of the sports beverage market is controlled by legacy companies and brands they either acquired or backed. Newcomers looking to secure market share have to offer up unique value to lure over customers in such a competitive industry. In just four years, BYLT Sports Drink by Elite Beverage has demonstrated its ability to do that, checking the boxes that prove it is a standout, innovative product with mass appeal beyond the athlete niche.  

 

B.Y.L.T. stands for Beyond Your Limit Training and contains a patented formula that sets BYLT apart from other sports drinks in the marketplace. The brainchild of founder and CEO Joey Firestone, a former athlete and exercise science specialist, BYLT is formulated using SmartCarb® technology. At its core is Palatinose, a natural carbohydrate derived from sugar beets. Unlike sugars that are absorbed by the body quickly, Palatinose has stronger bonds between glucose and fructose, which takes more time to break down, allowing the body to utilize this energy source over an extended period of time.

 

BYLT’s scientifically formulated drink also includes a potent antioxidant ingredient called Spectraä, which includes 29 fruits, vegetables and herb extracts that enhance metabolic activity at the cellular level in the human body. This means that BYLT generates more energy, organically, and does so without caffeine, preservatives, or artificial colors. Because of its pure ingredients, the drink is not limited to just performance athletes. BYLT is also a drink of choice for parents of young children because of its clean profile and added benefit of not promoting tooth decay. It is even ideal for pregnant or nursing women seeking a great source of hydration that’s as pure and vital as water.    

 

BYLT has made gigantic strides since its debut. The Miami-based parent company Elite Beverage initially introduced two flavors in California in late 2018, then was granted the SmartCarb® patent in 2021. Finding success in the test markets, BYLT added two new flavors in 2019 and reached distribution to 1,500 stores, including national chains, before the COVID-19 pandemic slowed the momentum.

 

Despite setbacks in the supply chain, BYLT is back on track. Since relaunching in June, the company has added new accounts at a growth clip of 200% per month. According to Firestone, BYLT is currently available online and at retail locations in California, Florida, Oregon, Minnesota and Texas. It’s set to launch in Canada in the first quarter of 2023 and in addition to being stocked at locations including 7-Eleven stores, Walgreens, and gas station convenience stores, BYLT’s cutting-edge formula has made it a drink of choice for employees at Tesla and Space-X headquarters.  

 

Quantifying and qualifying opportunities for growth is essential for any industry, but it’s especially so for a competitive one like sports drinks. Firestone said the “global sports drink category keeps growing every year” at around 4% CAGR and should reach USD 36 billion by 2028. BYLT by Elite Beverage can earn its keep because it’s wholly different and a premium drink. Thus, the catchphrase that Firestone utilizes – “upgrade your sports drink” – serves as both a challenge and a declaration to consumers and the industry.

 

“In the gym, I see people working out and tell them that if they drink BYLT, you’re going to be up to 15% stronger, and it offers a mental edge,” Firestone said.  

 

BYLT Sports Drink can be purchased at online retailers including Amazon and through the official BYLT online store. To learn more about the scientifically backed and refreshing beverage, visit www.drinkbylt.com.

Brazilian Brain Academy inspires the world to democratize access to emotional intelligence

NY Weekly Staff on December 1, 2022

Brazilian Andre Buric created the ”Brainpower” academy, a model that inspires professionals around the world

The way we respond to our challenges, express our emotions, and interact with others is more than a gut reaction. Our responses are the result of brain stimulation, which, when managed well, is one of the key skills we can use to make a difference in our lives and the lives of others. These skills are often referred to as “emotional intelligence” or “EI.”

The concept of emotional intelligence emerged in 1990, proposed by researchers Peter Salovey and John Mayer. However, it became known worldwide after the publication of the 1995 book Emotional Intelligence by Daniel Goleman.

Since then, many studies and research have resulted in global efforts to broaden the discussion on emotional intelligence in society. Although the knowledge is advanced, taking it to the masses still leaves a gap to be filled.

In the last decade, brain academies and emotional intelligence programs have sprung up around the world. Large groups of people have already been impacted, but there is still a long way to go.

The benefits that can be achieved by controlling emotional intelligence can contribute to fairer communities and less friction. But how can we democratize this skill and share it with large numbers of people if, on a worldwide level, the discussion of emotional intelligence is still restricted to small groups?

A good example of how to answer these questions seems to be in Brazil and has received the attention of international researchers who intend to be inspired to apply the same strategies in other countries.

The “BrainPower” academy, created by the specialist in behavioral neuroscience André Buric, seems to have made it possible for any Portuguese-speaking person to develop the skill of emotional intelligence, among other skills.

BrainPower gained notoriety for a number of factors that differentiate it from other well-known methods. Buric bet on an intense schedule that prioritizes achieving the highest level of quality and result while maintaining contact with his audience to reach the vast majority.

To reach this, there are thousands of lives, videos, podcasts, handouts, e-books, mentorships, and other approaches with multiplatform content that conquers the Brazilian public and have served as an inspiration for international methods.

André Buric, the founder of BrainPower

Before becoming one of the most respected Brazilians in the world in terms of emotional intelligence and cerebral training, André Buric conquered the highest positions as an executive in the corporate world in Latin America until he started to learn about brain patterns and behavioral neuroscience. 

Buric identified with the theme and made it his mission to share his vision with everyone. King’s College London has certified him for ADHD, and he is pursuing a Master’s degree in Behavioral Neuroscience. He graduated in Business Administration at the main public university in Brazil, USP (FEA-USP), with a course in Marketing and Communication at ESC Toulouse (France). He was certified in Neuro Economics by the Higher School of Economics Moscow (Russia), in Master Practitioner by “The Society of Neuro Linguistic Programming” by Richard Bandler, the creator of Neuro Linguistic Programming (USA), and also by Global NPL Training (USA) as a life trainer, a motivational trainer, and a social and emotional intelligence trainer.

The international graduation gave André Buric a global network and valuable connections that made BrainPower one of the most respected brain academies among professionals in the sector and encouraged the development of international programs that is about to achieve similar performances in other countries.

‘’There are people who have the pattern of being focused, going to the gym, eating well, and being disciplined. They don’t suffer to do any of that, nor were they born that way; their brains were stimulated differently than those of people who don’t have those standards. But if anyone knows how to correctly stimulate the brain, these patterns can be reconditioned. Brainpower, my brain academy, helps with this process in many different ways. We have a lot of open content—thousands of videos on the Youtube channel, thousands of episodes on the podcast, thousands of videos on Instagram, daily audios on our Telegram channel—that allow you to understand why we are the way we are. Our goal is for people to understand not only what procrastination is, for example, but mainly why they procrastinate, as well as why they feel stress, lack of focus, anxiety, laziness, and discouragement, among others. In addition to the open contents that show the reasons, we have several trainings that address the root cause of the problem by altering previous conditioning. 

If what we practice here in Brazil, for thousands of people, can be shared internationally, I would be immensely satisfied. I’ve created programs that can help anyone develop skills that will positively impact their lives. It is an honor to discuss my ideas internationally to impact more people, promote this discussion, and inspire international professionals to implement my strategies and methods,’’ said Buric in an interview. 

Ivvi Romão: the portrait of the new fashion

NY Weekly Staff on December 1, 2022

Photos by João Barreiros, styling by Carol Roquuete

Ivvi is a model, activist, businesswoman and producer

 Ivvi Romão is the face of a new world generation and represents the transitional period of new fashion and new industry. The public demands models both on and off the catwalk. People love top models, but now they want them to use their spotlight to say important things and not just wear pretty dresses. She knows exactly how to do it.

Understanding this demand, Ivvi Romão is a model who uses her voice and freedom of expression to change the world while working for some of the most desirable brands in Europe and Brazil.

Born in the state of Alagoas, in Brazil, and today a Brazilian immigrant in Portugal, Ivvi is the image of the dream of youth who seek to make their dreams come true in many other ways.

At the age of 23, Ivvi lives in Lisbon and has become known and renowned as a model, businesswoman, and event producer, but she also stands out for her voice as an activist and citizen, as the voice of an entire generation in the discussion for more respect and tolerance these days. It is not difficult to find her in debates, events, and dialogues promoted by the media in Portugal and other countries. Before her rise in Portugal, Ivvi also lived in Dublin and London. She worked as a dancer at the Bolshoi Ballet until she was discovered as a model, which made her develop a talent for fashion, entrepreneurship, productions, etc.

As a woman who dismisses labels, Ivvi doesn’t shy away from difficult subjects. Aware of her responsibility as a citizen, she wants transgender people to be more respected and valued in fashion, in art, on the street, and everywhere else. She, who occupies so many positions, also assumed the role of including all kinds of people everywhere, starting with fashion, art, and hospitality.

As a model, she has already walked for the most sought-after designers in Europe and has been published by Vogue Portugal and Maxima, in addition to dozens of other international magazines and campaigns. As a businesswoman, she produces her own “Fund Fest” festival and manages her own career; as a citizen, she fulfills the agenda at events by sharing her experience as a Brazilian trans woman immigrant living in Europe and representing other people. She also shares her inner questions, her perspective on transphobia, and her experience with other transgender people.

On Instagram, Ivvi explores the European scene and shares with her audience her busy life between work as a model, castings, work as a producer, and interviews for the main local media.

Ivvi is a Brazilian woman from the Northeast who exudes beauty, style, and strength. Among her plans is a brief return to Brazil for fashion shows this year, but for the time being she will remain in Europe. She was recently invited by Revista Maxima de Portugal to speak at the Máxima Awards 2022 about the role of women in society and what it is like to play the role of representing people when reaching prominent positions.

She is currently filming her documentary about her life between Europe and Brazil. 

 

Photos: João Barreiros

Stylist: Carol Roquuete

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