10 IG Accounts to Follow in 2021

NY Weekly Staff on November 2, 2021

Content is the primary ingredient for growing an Instagram account and carving a niche for oneself. Be it sports, lifestyle, travels, adventures, photography, users need inspiring accounts to follow and sieving through thousands of Instagram influencers accounts is bound to waste more time than it saves.

To keep the process simple, we have prepared a well thought-out list of the most inspiring and influential Instagram accounts tagged “Top Instagram accounts to follow in 2021.” The list comprises non-celebrity personalities who have made Instagram the home of their contents, and going by their impressive follower count; we believe they are the best of the best as far as Instagram influencing goes.

1. Samantha J

Named in the top 20 entrepreneurs on the rise in 2021 by Fox. Samantha J is an award winning entrepreneur, best selling author and speaker. A business empress who merges spirituality and entrepreneurship to help entrepreneurs make a meaningful impact on the world. Samantha works with entrepreneurs to help them harness their zone of genius and realise their ultimate potential in life, business and relationships. She has ignited a global movement with an ambitious goal to see one million entrepreneurs embody their empress and emperor by 2030 in her business school.

Instagram: @i.am.samantha.j

Website: www.iamsamanthaj.com 

2. Kim Livingstone

Kim has spent the last 10yrs building her home based lifestyle brand. You may know her through her inspirational posts leading her #goldheartarmy with laughs, love and life quotes.

She has been featured in Vanity Fair and GQ and continues to give back donating over $40k to her community.

As a mother and an entrepreneur, she hopes to inspire women in all walks of life, reminding them that they can balance every person they want to be.  Her heart mission is to show up for her community and change the way people see every day. Reminding them there is always something beautiful, you just have to slow down and notice.

Instagram: @sandandstonejewelry

Website: www.sandandstonejewelry.com

3. Uri Magnus

 

Uri Magnus is a world – renowned photographer/videographer who focuses on marine photography and global adventure.

Interweaving the ideas of travel, the outdoors, surfing and unusual lifestyles, Magnus is known for a very unique style of photography that ensures an exciting outcome with an identifiable style.

Through years of  round-the-clock work and dedication, and with projects across the globe, Uri has had the honor of working with leading clients in the tourism industry, including embassies in many countries.  He engages in both video and stills photography for major water sport brands and documents daily sports events from all angles: water, air and land.

Instagram: @urimagnus 

Website: www.urimagnus.com

4. Khaby Lame

Khaby Lame is a comedian, social media personality, and influencer whose meteoric rise in the last year has been nothing short of a miracle. Touted as the biggest winner of the 2020 lockdown and the pandemic period, Khabby Lane switched to social media after losing his factory job. He posts short comedic skits of himself, pointing out people who complicate simple tasks for no reason.

Khaby is a representation of pushing through life’s challenges and emerging victorious at all costs. Today, Senegalese-born Khabby Lame is one of the leading non-celebrity social media influencers. He currently boasts 27.7 million followers on Instagram and holds the record as the most followed Italian on Instagram and Tik Tok.

Instagram: @khaby00 

5. Carlinhos Maia

Although a controversial figure, Carlinhos Maia’s social media journey began on Instagram. He posts comedic videos of himself and 22 million followers and counting; he is certainly one non-celebrity Instagram influencer worth following 2021.

Since breaking out on the social media scene, Maia has performed in some of the most famous theaters across Brazil and is currently regarded as one of the biggest exports out of Brazil.

Maia is also known for his notoriety after hosting a party during the COVID-19 pandemic for reaching 20 million Instagram followers. A move that put him on the radar of the Brazilian authority and increased his popularity among the locals.

Instagram: @carlinhosmaiaof   

6. Bretman Rock

Bretman Rock Sacayanan is a Filipino beauty influencer and social media personality based in Honolulu, Hawaii. He started as a comedian and meme creator on YouTube and Vine before shifting to vlogs and beauty tutorials. In addition to his over 8 million YouTube subscribers, Rock also boasts of an impressive 17 million followers on Instagram, making him one of the most popular social media sensations from the Philippines.

Rock has received multiple awards and honors for his work on social media, including a People’s Choice award for “Beauty Influencer” and an award for “Breakthrough Social Star” at the 2021 MTV Movie and TV Awards. He is also the first openly gay male cover star of Playboy magazine.

Instagram: @bretmanrock 

7. Dominik Elizabeth Reséndez Robledo

Dominik Elizabeth Reséndez Robledo is popularly known on social media as Domelipa. She is a Mexican social media influencer who first made a name for herself by releasing lip-sync and choreographed videos on TikTok. The young social media star has since risen to become one of Tik Tim’s most-followed personalities and one of the most followed Mexicans on the platform.

Domelipa, in her social media journey, leaves no stone unturned as she has expanded her reach to Instagram, where her popularity continues to grow as well. Unlike YouTube, Domelipa uses her Instagram page to share predominantly modeling photos, tips, and advice. Her 14 million followers are a testament to her growing influence and popularity, which places her in the top Instagram accounts to follow in 2021.

Instagram: @domelipa 

8. Lucas Rangel

Not to be mistaken for the Brazilian footballer with the same name, Lucas Rangel is an actor, model, economist, and co-founder/CEO of Brazilian influencer talent agency LR Contents Group. An absolute social media sensation whose activity across social media platforms has earned him millions of followers, engagements and people who continue to seek him out for his expertise.

Lucas Rangel’s 17 million followers on Instagram and over 16 million on Tik Tok place him high on the list of the non-celebrity top Instagram accounts to follow in 2021. Lucas enjoys enormous followings on YouTube, Facebook and Twitter as well.

Instagram: @lucasranngel 

9. Lexi Revera

Another worthy mention on the list of top Instagram accounts to follow in 2021 is the fun personality Lexi Revera, whose influence on the social media platform speaks of itself.

Lexi was first introduced on social media as the little sister of YouTube star Brent Revera. Little Lexi would occasionally appear on Brent’s channel, where she slowly carved out an image for herself before deciding to fly solo. She now runs her own YouTube channel and social profiles, although she still collaborates with her big brother in some videos. 

When Lexi decided to start her Instagram page, it was an attempt to break away from YouTube. After riding the Instagram wave for a while to a point where she has amassed over 11 million followers, she has since returned to YouTube. However, she remains highly influential on Instagram compared to other social media platforms.

Instagram: @lexibrookerivera 

10. Camilla de Lucas

Camilla de Lucas is a Brazilian social media personality. She was born and raised in Nova Iguaçu, municipality of Baixada Fluminense. She spent her childhood dreaming of becoming a model by the time she became a teenager. However, not for the lack of trying, but the prejudices she faced as a young model forced her to give up the dream and decided to pursue a different adventure.

Today, Camilla is a powerful voice on the internet, especially amongst Brazilians. She lent her voice on some of the world’s most controversial topics, especially those bordering on human rights and women’s inclusion.

Camilla recently cemented her place in the ranking of non-celebrity but famous personalities when she appeared on the Digital magazine ELLE View cover. With 11.4 million followers on Instagram, Camilla is in a personal race to project her brand and voice. Still, she is rapidly becoming a global personality with a lot to benefit from.

Instagram Page: @camilladelucas 

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The Prominence of TikTok on Digital Marketing and How It Shaped Gen Z

NY Weekly Staff on November 2, 2021

ByteDance took the world by storm when it acquired Musical.ly, the leading short-form video platform in the United States, in 2017. After merging the newly acquired asset with its Chinese counterpart called Douyin, ByteDance brought forth an app that grew like wildfire—TikTok.

TikTok placed ByteDance on the map as one of the strongest technology companies as it captivated users from both the East and the West. Today, TikTok users are creating viral videos every day, strengthening the industry of influencer marketing because of its convenient nature and paving the way for underrepresented narratives to finally find their way to the surface. 

But TikTok has had its own share of turmoil. According to Bloomberg, ByteDance may be worth $250 billion, a value that outranks Coca-Cola and Twitter. Now seen as one of the world’s most valuable start-ups, ByteDance founder, 38-year-old Zhang Jiming, was scrutinized from all sides. The political conflicts and accusations that TikTok, being owned by a Chinese, is a tool to spy on Western countries rose along with its popularity.

Still, the platform emerged as one of the most vital avenues for self-expression, content creation, influencer marketing, and digital marketing. Experts also say that TikTok shaped a new culture for the younger generation. 

TikTok on digital marketing

Tiktok has over 1.29 billion active users monthly in over 141 countries. With its broad audience, it’s understandable why companies choose TikTok as a vital avenue for digital marketing campaigns. Retailers are turning to TikTok more and more compared to placing ads on other social media platforms to strengthen their social media strategies.

TikTok encapsulates the current trends. Hence, companies want to ride the trends while establishing a solid relationship with their customers through transparently presenting the stories behind their brands, products, and services. TikTok videos usually range between 12 seconds to 60 seconds. They provide ample time to share content, such as behind-the-scenes, production processes, and even corporate events, while still retaining the attention of viewers. 

Live streaming on TikTok also proved to bring more brand awareness, and companies are realizing how such digital reach can directly translate to actual sales. Business owners are also using the platform to highlight campaigns, launch new products, and connect with younger shoppers. 

With the rapid rise of TikTok, Fortune 500 companies have lessened their use of older platforms such as Twitter, Facebook, and Instagram to reach audiences. In fact, studies have revealed that one in 12 companies have used, are using, and plans on using TikTok as a prominent part of their digital marketing strategies. Big players such as Walmart, Chipotle, Nike, Skittles, Fenty Beauty, Pepsi, and Universal Pictures are among those who have leveraged the advertising capacity of TikTok. 

Tiktok and the Generation Z

TikTok demonstrates the divide between Millennials and members of Generation Z, which comprises 60% of the number of users on the platform. Experts and analysts reveal that Millennials are wide consumers of information across social media platforms. On the other hand, people from Generation Z prefer to create content. Tiktok, with its unique algorithm and tools for content creation, provides an avenue for Generation Z members to express themselves and showcase authenticity to millions of viewers at once.

Research shows that the Generation Z “value individual identities, reject stereotypes, and practice identity expressions with pragmatism.” (Forbes, 2021) Furthermore, because TikTok allows its users to create their own content, whether using crafted templates or creating their own short videos, the platform encourages them to embrace raw narratives. Social media is often criticized for affecting people’s mental health and increasing insecurity. TikTok negates the idea as users become freer in amplifying genuine realities. 

Be it for personal use or for commercial purposes, TikTok is genuinely one of the most significant breakthroughs of the 21st century. To learn more about the platform, visit its website.

Sources:

Forbes/what TikTok says about GenZ

https://digitalmarketinginstitute.com/blog/the-rapid-rise-of-tiktok

https://www.thehofstrachronicle.com/category/editorials/2021/3/25/tiktok-has-cultural-value

Truly Timeless | Exclusive Interview with King Chad

NY Weekly Staff on November 2, 2021

Music feeds the soul. It makes up for all that remains unsaid or unspoken, or for which words are never enough. Its ability to help us explain ourselves to ourselves has brought insights and clarity to many. Chadly Francois also known as King Chad, a versatile musician from Brooklyn, has been savoring the delight of music since his college days. With four albums and one more in the pipeline, Chad feels more inspired than ever. Here’s an exclusive interview.

  1. What was your childhood like? A. I grew up in Brooklyn along with my three brothers. I remember playing basketball and football and hoping to make it to the NBA when I was around ten. However, with time, I found my true calling – making music – and have been pursuing and perfecting it since college. I have been blessed to have a supportive family, especially my brothers with whom I have been collaborating for years.
  2. When did you realize you wanted to pursue a career in music? A. My family has always been interested in music and I’m sure that’s what sparked my initial interest. I grew up listening to 106 & Park, Hot 97, Rap City. All these were like kindlers firing up my passion for music. I loved participating in rap battles, unearthing lesser-known musicians, and overall staying committed to fine-tuning my ear and craft. With time, I realized that this wasn’t just a fad, a thing children do before they start taking their lives seriously. It was my life and once I realized that, there was no turning back.
  3. What role did Brooklyn play in your journey? A. Brooklyn is my first and last muse. Right from its streets, cafes, people, thriving cultural life, and that special unspoken thing, it has always kept my creative juices flowing. It’s here that I first discovered my love for music and where I first learned to sustain it. It’s a place that thrives on good energy and is conducive to creative collaborations.
  4. What are your plans? A. I have been working on my new album for which I’m collaborating with my brothers. It’s due next year and we are very excited to bring some authentic and new music to people. We are working very hard to turn it into something pure, raw, and straight from the heart.

King Chad have two brothers by the name of Ashley Francois and Young Knight who are also musical artists and planning to drop a collab album next year.

Please be on the lookout for more music from King Chad

Andrea d’Agostini Pushing Companies Beyond Their Objectives Through His Growth Process

NY Weekly Staff on November 2, 2021

Entrepreneurs and artists have one thing in common: creativity – the ability of an individual to come up with the idea that could revolutionize the way people do things or perceive certain things. Artists can come up with a unique artistic experience every time they look inward, and the entrepreneur can come up with product ideas that solve everyday people’s problems.

For this reason, when Andrea d’Agostini made a career switch from acting to being an entrepreneur, he has never once looked out of place in his new career path.

d’Agostini, a renowned public speaker, serial entrepreneur, and successful mentor, is best known for his creative ideas and the killer instinct that has driven him to develop some of the industry-leading revolutionary ideas of the last decade. Specializing in digital marketing and business strategy, d’Agostini is known for helping hundreds of clients worldwide scale their businesses and learn the advanced fundamentals of marketing. 

In 2013, d’Agostini moved to the US and became the VP of PR & Marketing for a new energy company (American Power & Gas). By 2015, he started touring the world with speaking engagements to give back while idealizing his creative ideas. By the time he was done formalizing these ideas, he had established SalesJet, an online platform that increases the efficiency and speed of marketing processes and automation in 2018, and Monarchy, an influencer marketing company before expanding to become a growth engine for businesses that want to break seven figures and scale, in 2019. 

d’Agostini is selective about the business owners and businesses he works with because, according to him, “Monarchy is not a regular agency, we are like the Navy Seals of marketing: we deploy out team in our client’s business, we build marketing solutions, structure and vision, and help every partnering company add at least seven figures within a 12-month window. This is done by learning each company’s ability to execute and survive on their feet, and once the system is in place and sustainable on its own, they exit the business.”

As a leading digital marketing company, d’Agostini has helped businesses in the United States and abroad develop beyond their expectations through training programs, marketing, and mentorship. For instance, in the US, Andrea d’Agostini and his team have helped companies such as BodyContourz, a top LA-based weight loss technology program, grow into having offices and outlets in more than one state. In Italy, d’Agostini is responsible for scaling the value and fortune of Tenute Di Donna, an innovative winery making waves in the ultra-luxe industry.

On his drive and motivation, he said, “I want to be proud of the products I deliver to the customers.” Adding to that statement, as someone who understands the amount of pressure and expectation around his expertise, he said, “I want to go to bed every night knowing that what I am expanding will bring a positive impact in the lives of my clients.” 

Learn more about Andrea d’Agostini on his website or connect with him on Facebook and Instagram.

Nick Laureano Inspires Confidence and Motivation through Only the Motivated Clothing Brand

NY Weekly Staff on November 2, 2021

Day by day, the motivation and desire to wake up and keep striving keeps dwindling as many individuals are faced with the problem of motivating themselves. This is a time when every machinery that initially was put in place to make the lives of every human better has turned around to frustrate them, with many on the verge of giving up. Nick Laureano understands what it means to be alone, unmotivated, and faced with daunting tasks such as reawakening the sleeping giant in each person. And as a man who has fought and emerged victorious, he is using his platform to campaign for a change and help others thrive.

Nick Laureano is an actor, motivational influencer, and the founder and CEO of Only the Motivated Clothing, a clothing brand used to motivate other people, especially the youth who find themselves at the receiving end of society’s cruelty and brunt. The brand represents Nick’s way of furthering my reach to motivating others on their journey and instilling in them the importance of hard work, perseverance and trusting your struggle. As a content creator, Nick uses his well-thought-out content to identify and pick out the everyday struggles of man and, in his little way, inspires confidence and a never say die attitude. 

The Brockton-born actor and entrepreneur understand that everybody has a story to tell, and each story is unique to everyone’s reality. Nobody’s story is more touching than another because no experience outshines another person’s experience in the journey of life. Leaving behind a career as an actor, Nick decided to pursue a career as a motivational leader because, having lived a life of no support, being constantly hung out to dry and getting thrown under the bus, he has experienced firsthand the dangers associated with being alone and how it is a slippery slope, which, if not adequately addressed, will trap many young people.  

Thus, acting became an escape for him; and only then did he realize how important staying motivated and channeling one’s pains into a passion can be beneficial. Today, Nick is using his platform to inspire other young people who are on the verge of giving up.

“I make content on social media through videos and quotes to push others who feel they have lost all sense of who they are and what their life’s path is meant to entail,” he explained. 

While describing what drives him and what he hopes to achieve through Only the Motivated Clothing, Nick said, “I enjoy seeing others smile and thriving at their peak. That brings me bliss and fulfills me to keep going as well. Everyone I come across whether I know them or not.” And when the going gets tough—because it will and at some point, everyone will feel like giving up, the most important thing is to remain motivated and, more importantly, be there for others who might feel like throwing in the towel. 

Learn more about Nick Laureano and his work by visiting his website or by following his Instagram page.

Hannah Noelle Models Champions Inclusivity and Body Positivity in the Modelling Industry

NY Weekly Staff on November 2, 2021

Honey & Fern Photography

The modeling industry is notoriously cutthroat. The constant pressure for models to lose and maintain a particular weight size to be deemed acceptable often leads to severe health conditions like anorexia, bulimia, body dysmorphia, among several others. However, over the years, several prominent individuals in the fashion and modeling industry have challenged the status quo and championed the need for inclusivity and body positivity. One such individual is former model Hannah Noelle, the founder of Hannah Noelle Models.

Hannah Noelle Models is a modeling agency and influencer marketing company representing models and talent across the United States. Through its vast network and resources, the agency represents hundreds of models and influencers across the US, booking them for runway shows, print, commercial and influencer campaigns. 

The agency was founded in 2012 by Hannah Noelle who created Hannah Noelle Models after seeing firsthand how brutal this industry can be to models. As a former model, Hannah had developed an eating disorder due to her ambition to fit into an industry that only catered to a particular size and shape. “Oftentimes, models will be asked to lose weight in an incredibly short amount of time when they are already very thin. Some agents will even discourage models from pursuing their dreams within the industry by saying things like “they will never be able to do runway”. I never want any models to go through this experience. Which is why at Hannah Noelle Models we represent girls and guys of all shapes and sizes,” she explained.

To combat this unhealthy middle ground in the industry, encourage these talents and inspire confidence in them to pursue and achieve their wildest dreams, Hannah Noelle’s favorite thing is to work with models who have been previously discouraged by other agencies and book them for runway shows such as New York Fashion Week or Los Angeles Fashion Week. “Walking in a major fashion week is such a boost of confidence for the models, and it’s even sweeter if they’ve been previously told they could never do it. It’s such a major win for the models and the agency,” Hannah shared.

In addition to providing a platform for up-and-coming models, the agency prides itself in representing models of all shapes and sizes. It does not have a height requirement for models. Furthermore, Hannah Noelle Models aims to expand the horizons of its models well past the age of 35 by teaching them to network, handle rejection, deal with praise and attention, and build confidence, all well-remaining gracious, kind and poised.

In the coming years, Hannah Noelle hopes to set a trend of acceptance and inclusivity in the industry and inspire her models to pursue their dreams inside and outside the fashion industry. “We want everyone to feel beautiful and confident. We hope to inspire every young woman to have a healthy outlook on beauty and realize that they are truly beautiful inside and out,” she said.

To learn more about Hannah Noelle and Hannah Noelle Models, visit the agency’s website. You can also stay updated on the agency’s Instagram and TikTok.

Elev8ted Music Group Brings Something New to the Table as It Pairs Music and Fashion Under the Same Umbrella

NY Weekly Staff on November 2, 2021

Michigan-bred artist YoungKing YoungScoop and music executive/manager Elev8ted Juice add something unique to not only Detroit but globally to music. With Scoop’s unique rap style and Juice’s relentless networking ability, the duo have been able to rise as notable figures in the Detroit music scene quicker than many could have ever predicted

Artist YoungKing YoungScoop and his manager/older brother Elev8ted Juice have taken the city of Detroit and other emerging markets by storm with one simple formula—hard work. Scoop and Juice began their journey in mid 2018 when they launched the ELEV8TED Music Group imprint and have since scaled the brand into fashion, consulting, and event hosting. Fast forwarding to the present day, Scoop has had 4-5 singles played on national radio and Sirius XM Radio and has caught the attention of major labels and has even performed on major event  tickets with Lil Baby, Dababy, Future, Jaquees, Rae Sremmurd, and more.

In 2020 Scoop  became the 1st Budweiser Music Champion claiming his spot on the throne over thousands of talented artists by being hand-selected by Budweiser as Detroit’s next music star and taking home $15,000. In addition to being the Budweiser Music Champ, Scoop has been able to collaborate on promotional videos and songs for the Detroit Pistons and meet with Detroit music sensation Big Sean.

Scoop’s national presence continues to increase tremendously. And most recently, Scoop released a track with platinum recording artist and Atlanta’s own 24hrs titled “Yellow.” “Yellow” has become a huge fan favorite and the perfect follow-up for Scoop’s first smash hit “Rake It Up,” which is currently in rotation across the country on major radio and included on the Detroit Lions pregame playlist.

Under ELEV8TED Music Group, Scoop has dropped two projects, ELEV8TED and Antidote, which were co-curated with his brother/manager ELEV8TED Juice. 

When we asked Juice what it was like to build a brand with his little brother and artist, YoungKing YoungScoop, he told us: “When we decided we were going to do this, we knew it would be something special. And I knew I was going to be the one to help my brother get to the next level. It feels good to see all of our hard work paying off.”

Scoop had this to say about the business relationship and recent success he’s had working with his brother Juice: “It’s been fun. We always knew we were destined for something big and knowing how hard my brother works and how much he has my back pushes me to be the best artist I can possibly be.” 

The ELEV8TED boys are the modern brother tandem that the music industry has been missing. With Juice’s superior networking skills and ability to predict trends in the market and Scoop’s ability to create quality music with his unique sound and pockets, the duo are virtually unstoppable; and honestly, for these two, there is no ceiling. 

Elev8ted may be their brand, but it’s safe to say it’s a way of life for these two moguls in the making.

Meet A Clever, Funny Woman Who Will Change Your Life in The Book “Living In Color”

NY Weekly Staff on November 2, 2021

Meet Margot, a clever, funny, Telemundo ad-sales woman who gets a meeting with a hard-to-reach car dealer owner by telling his gatekeeper she’s a stripper he met in Vegas. In the process of selling the ads, she discovers this car dealer executive is the love of her life – even if that’s precisely not supposed to happen. Despite the perils this love brings forth, she pours her heart into loving this man.

Margot’s Peruvian-American parents meet Mike in the hospital, like a scene from the romantic comedy The Big Sick. Before this awkward hospital meeting, Margot had taken care of her little sister, orchestrated her parents buying a house, and helped them adapt to a culture that still felt alien to them. Then, at twenty-nine years old, cancer threatened to take her life.

Perhaps it was her matriarchal spirit that led to wisdom beyond her years and unrelenting courage. From reading the book, it sounds like she had an old soul that understood love better than most. She consistently translated love into poetic words and actions that moved nearly everyone she knew in magical ways.

Margot’s loving husband Mike shares her words, wisdom, and courage in the memoir Living In Color: A Love Story, in Sickness and in Health. A book as compelling as it is romantic, Living In Color takes readers on a journey into the real lives of an incredibly courageous, graceful woman and her family as they face some of life’s biggest challenges. Their journey has the potential to inspire the best in all of us. Fun and light-hearted stories and photographs weave throughout the book with meaningful passages creating a story for the ages.

As the couple loved each other and battled cancer together, readers gain wisdom that cost Mike and Margot so much pain. Margot may have been through more pain than most, but she knew how to accept challenges and move forward. Margot shared her wisdom with Mike as they grew together in sickness and in health. When she got cancer, she told Mike, “cancer can only win if we let it get us down.” And about love, she wrote this poem, “My Love, If you and I are not together in the summer nights, look up. See the stars? A blanket of stars; an ocean of stars. That is my love for you. That is the ultimate life force that you gave me: living in color.”

Blueink Reviews calls Living In Color “a primer on accepting life, whatever it brings.” Mariel Hemmingway, a beautiful-soul author, Oscar-nominated actress, and granddaughter of Nobel Prize-winning novelist Ernest Hemingway says about the book, “Mike’s abiding, almost reverent, love for his wife shines through every page, even as he unflinchingly details what it’s like to go through the treatments, the sleepless nights, the victories, and the setbacks. He skillfully weaves those difficult memories with beautiful remembrances of their time together, letting us see Margot’s courage and resilience along with her gentle, hope-filled wisdom… You will be inspired and forever changed when you read their story. I highly recommend it.” You can watch Mariel’s video review here.

What comes from this beautiful life and love? You may be guessing what the end of Margot’s life looked like, but by reading the book, you’ll come to understand the legacy Mike and Margot are leaving far beyond their own lives.

The Birth and Evolution of Technology and Software Titan Apple Inc.

NY Weekly Staff on November 2, 2021

No company has made a more significant impact on electronics in the modern era than Apple Inc. Easily recognizable by the logo itself, the company surged in popularity and has remained on top for more than a decade as their computer software, servers, phones, and gadgets have become the go-to brand for several companies and people’s preferences.

Apple Inc. started from humble beginnings, originating in the ’70s with a trio consisting of Steve Jobs, Steve Wozniak, and Ronald Wayne. Jobs and Wozniak shared an affinity for technology, establishing a partnership that would result in one of the most famous companies in the world today.

The foundations for the famous mobile phones today were built when Jobs started selling “blue boxes” that allowed users to make phone calls from long distances without spending a dime. Woz, in turn, shared his intrigue in computers by sharing his work with Jobs. He presented a computer with a typewriter-like keyboard connecting to a regular television acting as the screen. Jobs saw the potential it held as a commercial product.

The duo collaborated with Ronald Wayne, who played the instrumental role of settling their agreement, outlining their responsibilities and creating the original logo. Wayne joined their project to prove them with “adult supervision” and oversaw the mechanical engineering and documentation.

Steve Wozniak attempted to sell his idea to HP but was met with rejection five times. It was Jobs who convinced Wozniak that they go into business together. Faithful in Woz’s works, Jobs sold his Volkswagen minibus and HP calculator, which cost more back then, to help fund the production. Initially, Wozniak created the Apple I to make a statement and showcase his ability to create with little resources. The computer would later be dubbed as the Apple I, serving as the archetype to the modern-day computer. 

Steve Jobs came up with the name for the brand after returning from a farm in Oregon. The name’s origin resonated with Jobs as he thought it carried an aura that emulated “fun, spirited, and not intimidating.” 

The duo then arranged to showcase their final product to a chain store, impressing the owner who ordered fifty on the condition that they arrive fully assembled. Pleased with the arrangement, Jobs ordered the remainder of the parts he needed and worked tirelessly to complete their task. Once the orders arrived punctually, Apple was rewarded for the 200 units they sold, and Wozniak earned a reputation as a master designer.

Tasting success, Jobs sought new investors, with many of them showing interest but also reluctance. Eventually, Mike Markkula made a heavy investment in Apple, which rewarded him with 1/3rd of Apple’s shares. 

Over the years, Apple Inc.’s computers underwent several innovations. The Apple I was followed by the II and III models before introducing the Macintosh, which generated sales on its release before declining as the software felt lacking. With more people on board, Jobs and Wozniak left the company following creative differences and frustrations with the company’s direction, respectively. 

As the 21st century arrived, Apple started opening up retail stores and producing portable music players. It gradually expanded, innovating the computer and mobile phone industry. Steve Jobs’ return ushered in changes that rocked the world. Although he is gone today, Jobs’ legacy has been cemented as Apple Inc. continues to reign as one of the most sought-after brands.

References:

https://www.macworld.co.uk/feature/history-of-apple-steve-jobs-mac-3606104/

https://blue-lable.com/the-history-of-apple/

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