Long sales processes and cycles have always been the norm. Sales teams simply have to navigate the tricky system that’s vulnerable to faults and often rely on instincts rather than get a data-driven backup to do the work. But as the age of digitalization advances, traditional sales models rapidly decline as more advanced models emerge. Walnut, a cloud-based sales experience platform that helps SaaS companies, has been one of the leading solution providers to disrupt the industry by giving salespeople comprehensive data and expert tools to optimize sales, including tailoring strategies to specific buyer use cases. Today, they’re taking it a step further as they launch their newest product suite: Walnut Beyond Demos.
This product offers never-before-seen data to reps that will help them better connect with customers and predict their behavior throughout the sales process. From providing on-demo communication tools to relaying data-driven feedback, Beyond Demos is a cutting-edge addition to Walnut’s technological capabilities that helps SaaS companies run their sales in faster, more accurate, and more cost-effective ways.
CRM and Data Consolidation
It starts with its flawless system integration. The data provided across Beyond Demos’ feature list is easily integrated into existing workflow systems due to its native integration with widely-used CRM platforms, including Hubspot and Salesforce. This data consolidation enables sales reps to see their prospects’ 360-degree view in one platform, making it an easier, faster, and more efficient way to make informed decisions. Through this, the chances of conversion are significantly higher.
Personalizing sales demos is the extra mile that’s key to every potential conversion. This feature is achieved through Beyond Demos’ comment ability that allows for real-time, direct communication between buyers and sellers, optimizing the customer experience into a more engaging session. From answering questions to clarifying concerns, all queries are handled with urgency and accuracy. This gives sales reps the data they need to customize each demonstration according to the prospect’s needs and requirements.
Enhance Performance Quality
Beyond Demos recognizes every sales rep’s room for improvement. From discerning consumer behavior, building rapport, to answering queries, this product delivers data-driven feedback that’ll help sales teams enhance their ability to close deals. Moreover, it also provides an automatic engagement score feature that will help reps hit a certain goal and objectively optimize their performance for future demonstrations. This includes the strengths they need to invest in, and the weaknesses they need to work on.
“There’s a revolution going on right now where the people have had enough: they want B2B sales to be as comfortable, modern and personalized as B2C sales,” said Yoav Vilner, CEO of Walnut. As far as purchasing SaaS products go, Walnut is in the lead as the sought-after startup set to further revolutionize sales with Beyond Demos.
Opinions expressed by NY Weekly contributors are their own.