The Good’s founder, Jon MacDonald, has launched The Good Ventures, a new entity aimed at revolutionizing ecommerce technology investment. With more than a decade of experience in user-first ecommerce optimization strategy, MacDonald and his team of experts are well-equipped to take on this new venture.
The announcement of The Good Ventures studio reflects MacDonald’s vision of bridging the gap between big brands and small, growing ecommerce companies by providing user-first technology that caters to the complex needs of ecommerce brands of all sizes. This is a significant shift from the current trend where tech typically caters to big brands and forgets about small, growing ecommerce companies. By drawing on decades of optimization experience and data, MacDonald and his team are set to build technology that serves all brands, not just the Fortune 500.
The Good Ventures studio aims to buy, build, and invest in the latest and most innovative technology for direct-to-consumer (DTC) ecommerce brands. By doing so, the studio seeks to help ecommerce companies of all sizes access cutting-edge technology and compete with big brands in the industry.
The Good Ventures aims to revolutionize the world of ecommerce technology investment by providing cutting-edge technology that delivers key insights while putting the customer at the center of it all. The focus on user-first technology that delivers personalized, actionable insights is what sets The Good Ventures apart from other companies in the industry, helping ecommerce brands design better shopping experiences and improve important ecommerce metrics.
With the launch of The Good Ventures, Jon MacDonald also shared the first property funded through Ventures, UserInput.
UserInput is a proprietary customer research technology that offers ecommerce brands valuable feedback from real users and expert conversion strategists. One of the standout features of UserInput is the Conversion Rate Optimization (CRO) Audit.
Designed for small businesses that cannot invest in comprehensive research and optimization services from The Good, the CRO Audit is an affordable way to receive expert insights and recommendations. Drawing on the validated expertise of its parent company, UserInput delivers a personalized action plan for designing better shopping experiences and improving the most important ecommerce metrics.
About Jon MacDonald
Jon MacDonald is a renowned conversion rate optimization expert, and the founder of The Good, a leading conversion rate optimization firm that specializes in helping ecommerce brands improve their online shopping experience and drive sales. With over two decades of experience in user-first ecommerce optimization strategy, MacDonald has become a trusted name in the industry.
His expertise in conversion rate optimization and success with some of the biggest online brands, including Adobe, Nike, Xerox, and The Economist, make him a respected name in ecommerce. His new The Good Ventures studio, combined with his team’s expertise, is poised to make a significant impact in the industry and help ecommerce brands improve their online shopping experience and drive sales.
If you’re interested in learning more about the latest developments in ecommerce technology and how it can benefit your business, we invite you to explore more at thegood.com, jonmacdonald.com, and userinput.io.
