Modern email marketing is one of the most effective marketing strategies available. Whether you’re spreading the word, building brand awareness, or launching new features, you can always reach out to potential customers via email. But getting full messaging capabilities is another matter. Most B2B companies monitor these marketing indicators using tools that allow you to get information about track who visits your website. However, just knowing that someone opened your email is not enough. You need to know where a person is in the buyer’s journey. This does not provide a contextual understanding of email, but the role of email in a large marketing project is significant. Let’s say you know that someone will open your email. How to put this advice into practice? They don’t know what links they’ve clicked on or if they’ve ever interacted with your brand. Without context, they’re just numbers. However, effective email tracking tools are cheap, and what works for you may not work for other companies. The right software depends on your team’s needs and current technology gaps. That’s why instead of email in the email vulnerability monitoring toolkit, developers offer numerous marketing tools to help you categorize emails, resulting in more transparent and effective email marketing campaigns and higher sales whenever possible.

Tools for opening emails and monitoring communication with your business’s customers

Marketing and sales software, including email and mail tracking tools, is all about using tools to evaluate the quality of your mailing list and attract new customers, which in turn provides the ability to run various effective marketing campaigns with powerful analytics. But first, let’s talk about why you should get in touch with email tracking tools. Website visitor detection tools that show B2B companies whose companies are visiting their websites, company information, where visitors are coming from, and what they are viewing on their website. Such tools can detect IP addresses and match your company names, making them a great tool for configuring your network. If you’re wondering why software companies are talking about email and email tracking tools to identify website visitors, it’s because of customer emails, because email marketing can increase your ROI. Let’s say you have an email marketing campaign to increase demo signups. Email trackers notify you when users open your email and click on a call to action.

Can I see more information?

What if you could see all the pages on your site that you visited after clicking on a call to action? What if you could be notified when customers return to your site? Affordable marketing tools give B2B companies access to all of this and more, as effective email tracking tools can bridge the gap and create solid communication with customers through informative marketing efforts. For most B2B sales and marketers, email campaigns and follow-up marketing are an important part of the buyer’s journey, and it’s your job to help them move from visitor to customer.

Email open rate and engagement in 2023

By knowing who opens your e-mail and who doesn’t, you can delete inactive e-mails, and send marketing e-mails only to subscribers who are interested in receiving this information, because this is your target group of users, it allows you to create e-mail distribution lists that are as much as possible effective, etc. It is with the help of email tracking services that you can significantly improve the marketing campaigns that you conduct through your email, which in turn provides an effective strategy for email marketing and the development of your business. These tools do much more than just send emails and provide email read notifications. They also show how many times the email was opened and whether it was forwarded.

Position 1. EmailAnalytics

EmailAnalytics is a web application that displays your team’s emails and email activity in Gmail and Outlook. It allows you to measure and improve your email response rate, reduces email response time, and you can see how many emails each person sends and receives each day. Email response time is a key performance indicator for sales and customer service teams. Email activity reports are delivered daily or weekly to help you evaluate and improve your team’s email performance, increasing productivity. No software to install, no training required, and no changes to existing team workflows. It’s like being able to search and see what’s in a sales rep’s inbox.

Position 2. Right Inbox

Right Inbox is a powerful Google Chrome extension that dramatically improves your email experience, email delivery, and Gmail click tracking. With active email tracking, you can see who reads and clicks on your email, when, and how often. Without email tracking, Right Inbox also offers email reminders, sorting, and scheduling features.

Position 3. SalesHandy

SalesHandy offers unlimited email tracking and email scheduling. (Unfortunately, Outlook users cannot use the free version). SalesHandy provides information on how to improve the effectiveness of your messaging. When you open the email and click on the link, you will receive a push notification on your desktop. You can also quickly create and save emails and letter templates. The paid version integrates Email Insights with CRM and Zapier, so you can get the most out of your email, and benefit from active email sharing.

Position 4. Mailtrack

Another key Gmail email application, Mailtrack is a powerful email-tracking tool that works as a Google Chrome extension. Perhaps one of the most effective tools, Mailtrack provides an instant presence, a dashboard that shows all your tracked emails, Mailtrack also works on mobile devices (iOS and Android). The free plan is quite limited in its available functionality, but paid plans start at $4.99 per month.

Position 5. Streak

Streak, another Gmail extension for Google Chrome, stands out from other open-source trackers by focusing on the relationship management aspect. Streak is essentially a CRM solution integrated with your inbox. Track customers through the funnel and actively collaborate with your team with automated sharing mechanisms.

Position 6. MailTag

MailTag is one of the few open-source trackers that give you transparent insight into key things like the overall open rate and link click-through rate. MailTag’s useful ping feature adds a layer of automation to your inbox, giving you the benefit of creating automated follow-ups and receiving real-time notifications.

Position 7. Atomic Email Tracker

Atomic Email Tracker is an online email tracking service that provides an efficient way to thoroughly analyze email performance. Find out who your subscribers are (by IP address and country), when they read your emails, what links they clicked, what devices they used, and the results of previous marketing campaigns you’ve run. The setup is as simple as possible, so you can start monitoring your emails right away and you get to know the results of your marketing campaign.

Position 8. MailTracker by Hunter

MailTracker by Hunter is a simple and completely free email tracking application, it is an effective mail tracker for Gmail. By installing MailTracker by Hunter, you don’t have to guess whether an email was opened or not. View tracking details directly in Gmail as soon as the recipient opens the email. You can also see when the email was opened, how often, and what device the user is using. MailTracker by Hunter is not as powerful as other trackers, but this effective email tracker is free and informative. Software and effective tools for marketing and sales, including email, offer marketing emails with follow-up support. The tools in this section are ideal for email, email tracking and analysis, and for the essential functions of effective marketing and increasing current sales.

Position 9. HubSpot

HubSpot offers a variety of sales and marketing software, and each hub has unique email features, and unique mail tracking capabilities, tailored to the needs of marketers and salespeople. HubSpot carefully tracks the emails that are opened and interacted with, automatically sending this information to your CRM. HubSpot offers quality email A/B testing support and detailed funnel tracking to help you understand the long-term impact of your email marketing initiatives on the performance of your company’s marketing efforts.

Position 10. Salesforce Pardot

Salesforce Pardot software is required for B2B marketing automation, Salesforce Pardot focuses on the e-commerce, and marketing aspect of thorough mail tracking. Salesforce Pardot also offers extensive automation capabilities. Features include email A/B testing, lead generation, engagement, spam filtering, and auditing to help you optimize every email and aspect of email marketing.

Position 11. Mailchimp

Mailchimp is a marketing email. The email developer has expanded its platform to offer more marketing automation tools and channels. But the first roots remained. Mailchimp offers powerful email marketing, tons of affordable email tools, including A/B testing, powerful email analytics, and all the useful email automation features you need to grow your business and grow your brand.

Position 12. Zoho Campaigns

Zoho Campaigns offers several marketing tools, using powerful email tracking tools, you can track who opens your emails, where and how they access your email list. Zoho also supports A/B testing for finding test subjects, CTAs, and more. Other features include dynamic emails, drag-and-drop workflows, auto-responders, and more.

Position 13. Cirrus Insight

Cirrus Insight works a little differently than most of the email trackers on this list. It’s sales software, but it’s fully managed from your inbox (no need to change tools, it’s great!). Cirrus Insight offers powerful email monitoring and analysis, as well as less common features such as email attachment monitoring and email templates. Synchronization with Salesforce and calendars makes it easy to schedule meetings.

Position 14. Mixmax

With the key features offered by Mixmax, you can proactively track emails, and see the impact of your emails so you can see what’s working and what’s not. This email monitoring software notifies you with real-time monitoring and tells you when someone opens your messages. When you send an email to a group, Mixmax shows who opened the message so you can subscribe to it. Tools for evaluating the quality of the mailing list and attracting subscribers are very important in today’s marketing activities of many business environments. Many companies focus more on the quantity of their mailing lists than the quality. The problem is if your list is low quality and full of disinterested, unengaged subscribers, all of your email metrics will plummet. By using the tools in this section, you can ensure that your email lists reach real, passionate people who want to hear from you about valuable information about the business environment that you are actively developing.

Position 15. Kickbox

The fastest way to kill your email marketing efforts is to send emails from a list with misspelled or non-existent email addresses. Kickbox works with popular email marketing and marketing automation tools to verify your email address before clicking the “Send” button. Kickbox improves deliverability and increases email traffic. Return on investment in mail marketing is due to the detection of addresses with spelling errors. It also provides detailed user analytics such as location, time, and devices from which the email was opened.

Position 16. NeverBounce

NeverBounce is a key tool for effective email management and cleaning for businesses. This software runs on your email, email marketing system, and allows you to track your mailing list every time you send it to improve your list status. Additional features include batch cleaning and automatic display of open emails.

Position 17. Bounceless.io

Bounceless.io is what your email needs to clean up your mailing list so you can rely on other metrics like email open rates, bounce rates, and click-through rates. Other important features include spam traps, duplicate address removal, risk checking, unique mail ID, SMTP validation, and more.

Position 18. ZeroBounce

ZeroBounce helps more than 200,000 customers worldwide, including Amazon, Netflix, and Disney, deliver emails directly to your inbox. The email verification feature is 99% accurate and guarantees that emails will be sent. The ZeroBounce platform also allows you to: Before sending, check your email and make sure that all emails have been sent to the recipients. You can easily determine whether an e-mail has been delivered after carefully monitoring the status of the mailing list. Get subscriber activity data and identify the most active users in your email who are featured in your mailing list. ZeroBounce provides spam traps, and domains, and also has a mail classification system to separate them. Email marketing tools with powerful analytics in 2023 include many tools to improve your email, and email performance, so choosing an email service provider (ESP) needs to be done right from the start.

Position 19. Campaign Monitor

Campaign Monitor is known for making it easy to create visually appealing emails and includes useful mail analysis features. Billed as a “complete analytics suite,” Campaign Monitor provides detailed analytics, including geography, buying and selling interactions, broken down by marketing campaigns executed (using advanced segmentation).

Position 20. ActiveCampaign

ActiveCampaign offers more than just email marketing, the solution provides email automation. With a focus on split testing, ActiveCampaign makes it easy to improve email marketing, see email opens, click-through rates (CTR), and purchases.

Position 21. Yesware

Yesware is one of the few solutions that cater to multiple sales departments rather than marketing operations and includes key mail tracking options. Yesware allows marketers to view and track customers along their journey to become repeat customers of your business. The report also evaluates the effectiveness of outbound email marketing emails and the performance of a separate marketing strategy model.

Email tracking software is not a one-size-fits-all solution. Sometimes all you need is a simple plugin to notify you when a recipient has opened your email. You may also need comprehensive email marketing software with powerful reporting features. No matter what features you need, the tools above will help you measure your efforts and improve your messaging. That’s the point, isn’t it?