By: Anthony Bell
On September 14, 2024, with the rapid development of the digital economy, the online short drama industry has gradually emerged as a mainstream trend within the cultural sector. The first-ever Cross-Boundary Innovation Forum on Short Dramas and Influencers was grandly held in Los Angeles, attracting prominent global industry leaders and renowned experts to discuss the current state and future of influencer-driven short drama content. With the theme “Innovation and Integration,” the forum deeply explored the intersection of influencer culture and the short drama industry, focusing on digital transformation and providing a valuable exchange platform for professionals in these fields. The forum featured a stellar lineup, including Emmy-winning producers, the Director of Phoenix TV North America, and well-known producers with extensive experience in television and film. Discussions at the forum centered on the evolution of short dramas, the impact of influencer economies on the cultural industry, and the opportunities and challenges ahead in a digitalized, globalized world.
The successful hosting of this forum not only marked the deep fusion of short dramas with digital technology but also created new possibilities for cross-sector cooperation between short drama production and influencer marketing. As an emerging form of media in recent years, short dramas are becoming a mainstream digital content format. Their success combines influencer power and the expansive reach of social media platforms. Forum participants delved into topics such as innovative content creation, precise audience targeting, and intelligent technological support to drive the sustainable development of the short drama industry.
As key co-organizers of this forum, Yajun and Zhenzhen played a crucial role in advancing innovation within the short drama industry. Leveraging their rich experience in ad technology, data analysis, and digital marketing, they provided essential support for the forum’s success.
Yajun Wu is a seasoned entrepreneur with substantial expertise in advertising technology and data analysis. Previously a senior executive at Shengyue Advertising (a subsidiary of Shanda Networks), she led and advanced multiple key technology projects, gaining extensive experience in technical development and project management. As a founding member of Huzhong Advertising and founder of Zhongzhi Jianeng (Beijing) Information Technology Co., Ltd., Wu has consistently integrated technology with innovation, leading her team to achieve breakthroughs in ad placement technology and advancing the industry’s digital capabilities.
At Zhongzhi Jianeng, Wu has concentrated on technological development, establishing the Octopus Mobile Advertising Platform (Octopus Mobile), a smart ad-targeting system deeply integrated with AI and big data analytics. Together with her team, she developed a system that leverages real-time data analysis and recommendation algorithms to help advertisers improve campaign performance significantly, with clients’ return on investment (ROI) increasing substantially and satisfaction rates rising. This innovation has positioned Octopus Mobile as a leading smart ad-targeting platform within the advertising industry.
Zhenzhen Huang is highly regarded in the field of market expansion. During her tenure at Dr. Peng Group, she was responsible for the digital marketing and localized promotion of overseas markets, leading her team to achieve significant growth across multiple international markets, particularly in North America and Southeast Asia. In the North American market, she spearheaded local brand promotion strategies, deeply researching regional market demands and cultural differences to build a data-driven marketing framework that resonated more deeply with local audiences. By optimizing both online and offline promotion channels, she rapidly increased Dr. Peng Group’s market penetration in North America and established strategic partnerships with major local digital advertising platforms, laying a solid foundation for further brand growth.
With her innovative leadership and precise understanding of market trends, Huang not only laid a solid foundation for the Octopus Mobile’s current market expansion but also provided sustainable strategic support for its future technological advancements and global expansion. Her global vision has ensured the stable growth of the platform across diverse markets, bringing substantial commercial value to advertisers.
During the Cross-Boundary Innovation Forum, participants engaged in lively discussions on how to use digital technology and innovative strategies to drive the growth of the short drama industry. These discussions strongly align with the mission of the Octopus Mobile. Developed by Zhongzhi Jianeng, the Octopus Mobile is an innovative ad tech platform committed to optimizing ad placement through big data and AI technology. Through precise data analysis and intelligent recommendations, the platform helps advertisers increase campaign efficiency and significantly enhance user conversion rates.
The Octopus Mobile not only provides precise ad-targeting solutions for advertisers but also offers a novel way for short drama creators to promote their content, showcasing the immense potential of digital technology in the cultural industry. Through the innovative integration of ad tech, the short drama and advertising industries have achieved a mutually beneficial synergy, broadening the scope of digital marketing and content creation.
The technological innovations of the Octopus Mobile not only provide advertisers with accurate ad services but also play an active role in enhancing digital infrastructure and economic resilience. With its AI-driven ad placement technology, the platform supports the growth of small and medium-sized enterprises (SMEs) in the United States, creating job opportunities and helping to reduce economic disparities. Through its continuous innovation within the global digital economy, the Octopus Mobile has strengthened the United States’ competitive edge in the global digital advertising industry, establishing itself as an essential technological engine for national economic growth.
Looking ahead, with the continuous advancement of AI, big data, and other technologies, the Octopus Mobile will continue injecting innovative power into the global advertising industry, fostering shared prosperity for the short drama and advertising sectors. Under the leadership of these two female pioneers, the collaboration between the short drama industry and ad technology will continue to deepen, with innovative applications significantly enhancing user experience and creating greater possibilities for brand promotion and content marketing. This technological progress will not only equip the short drama industry with stronger global reach but will also drive a new wave of value growth in the advertising market, injecting sustained momentum into the long-term development of the digital economy and cultural industries.
Published By: Aize Perez
