We have all been there: propping phones against water bottles, wallets, or anything available to watch videos hands-free. This universal frustration became CASEKOO’s founding mission in 2017, though the solution took time to develop.
The company’s initial product was a simple crystal-clear TPU case branded as “The Q Line,” which emphasized quality but did not include the stand functionality that would later become a signature feature. For four years, CASEKOO’s team focused on refining what started as a napkin sketch.
In 2021, CASEKOO introduced a phone case featuring an integrated ring stand. This product, called “The E Line,” combines functionality with design aesthetics and has received recognition such as the IF Design Award.
Attention to Detail
The Magic Stand technology is central to CASEKOO’s design philosophy: addressing everyday challenges through an integrated kickstand, finger ring holder for a secure grip, and a magnetic circle compatible with MagSafe accessories. The stand is built into the phone case’s back panel, maintaining compatibility with magnetic charging systems. The latest pro version offers full 360° rotation.
Beyond the stand, CASEKOO has developed proprietary material technology that addresses common issues with clear phone cases. The company’s technology is designed to help maintain the clarity of transparent cases for an extended period compared to traditional materials, utilizing a nano-layer effect.
“We had been aware of the possibility of creating something different, but the engineering challenges were more complex than expected,” said Charlotte Yu, CASEKOO brand representative.
From Function to Play
While CASEKOO initially focused on practical solutions, the brand has recently embraced playful interactivity. In 2023, the company partnered with American actress Yara Shahidi, marking a shift from purely functional products to lifestyle accessories with fashion relevance.
“What we want to emphasize is how the Magic Stand can be both functional and fun,” explains Charlotte Yu during a recent product demonstration. “We’re aiming to highlight how it works practically while also inviting playful interaction.”
Adding a layer of personalized enjoyment, the new Pawfect Chill Time collection introduces three magnetic faceplates — called MagStickers — featuring Manyu in signature relaxed modes. One shows her with a soothing face mask, another wearing a cozy eye mask, and the third enjoying a bubble bath. These playful scenes draw on psychological principles such as emotional contagion — the idea that observing calm, relaxed imagery can encourage similar feelings in the viewer. It’s a concept widely used in meditation apps and wellness brands, now thoughtfully applied to an object we interact with frequently.
The Deeper Message
The collaboration with Little Manyu extends beyond marketing. Rooted in self-care, it connects with post-pandemic consumer behaviors, where wellness has become more integral to daily life rather than a luxury. The innovative magnetic faceplate system allows users to change their phone’s “mood” easily — from energetic PandaKoo designs to calming bath-time imagery — adding emotional expression to everyday technology.
This design direction mirrors broader trends in tech accessories. While many brands emphasize aesthetics, CASEKOO is exploring what they call “playable” design — products that not only protect but also encourage touch, interaction, and emotional engagement. With over 1.6 million units sold on Amazon alone, CASEKOO’s approach suggests there is consumer interest in more meaningful interaction with tech accessories.
The Ideal Partner
When thinking of chill time, people often imagine setting their phone down to watch a favorite show or enjoy a quiet moment. CASEKOO designed a case with a built-in stand to support these everyday rituals of calm connection between users and their devices.
This vision also informed the choice of Manyu as a collaboration partner. Known for embodying relaxation, ASMR, and companionship, Manyu represents how people relate to their phones — as comforting, constant companions. Like a loyal pet, your iPhone is always nearby, and that sense of closeness inspired this heartwarming partnership.
Introducing the Pawfect Chill Time collection with the Magic Stand Pro — where practicality meets playful design, and protection embraces interaction. Explore this relaxation-themed collaboration with Little Manyu here.
