By: Elena Mart
Sardor Umrdinov, founder of Home Alliance, discusses the core principles behind making a home services business not only successful but highly profitable. From humble beginnings to running a multi-million dollar business, Sardor shares his insights in an exclusive interview.
Sardor Umrdinov’s journey to building a $100 million home services empire began as an immigrant from Uzbekistan. In 2012, he started Home Alliance from his garage in Los Angeles, determined to create opportunities not only for himself but also for others, especially immigrants. Through hard work, innovation, and a commitment to customer satisfaction, he grew the business to include over 50 contractors, covering multiple metro areas. His vision expanded to include the Home Alliance Academy, training new technicians and future entrepreneurs.
You’ve built Home Alliance into a highly successful business. What do you consider the most important factor in making a home services business profitable?
The number one thing is providing a clear solution for the customer. People call us when they’re stressed because something isn’t working. Our job is to make their lives easier, not just by fixing the problem, but by giving them peace of mind. If the customer trusts you, they’ll come back and recommend you to others.
How does Home Alliance ensure that customers feel that trust and reliability?
We focus on communication. We train our technicians not only in technical skills but also in customer service. That means listening to the client, explaining the process clearly, and being transparent with pricing. Our goal is to give them options so they feel like they’re in control, not being pushed into something. This builds long-term relationships.
Operational efficiency seems crucial to profitability as well. How do you optimize operations at Home Alliance?
Operations are everything. It’s one thing to get customers, but if you’re wasting time and resources, it eats into your profits. We use technology to streamline everything—from scheduling to tracking performance. For example, our system ensures that the right technician is dispatched based on skills and location, which reduces downtime and travel costs.
We also track KPIs like job completion rates and customer feedback. This helps us identify bottlenecks and continuously improve. It’s about making the business run like a well-oiled machine so you’re not leaving money on the table.
You’ve mentioned before that training is a major part of your company’s success. How does investing in your team impact profitability?
It’s huge. Your team is your biggest asset, and if they’re not well-trained, it will hurt your business. At Home Alliance, we invest heavily in training—both in technical skills and soft skills. That’s why we started Home Alliance Academy, to make sure our technicians are good at what they do and also great at dealing with customers. A well-trained team reduces repeat visits, and happy employees stay longer, which lowers turnover costs.
When your employees are skilled, confident, and motivated, it directly impacts customer satisfaction and, by extension, profitability. It’s an investment that pays off in both the short and long term.
The home services industry is evolving. How do you keep your business adaptable and open to innovation?
You have to stay flexible. The market is always changing—whether it’s new technologies like smart home systems or shifts in customer expectations. If you’re not adapting, you’re falling behind. At Home Alliance, we’re constantly looking for ways to innovate. It might be adopting new tools or finding better ways to deliver our services.
But innovation isn’t just about tech. It’s also about listening to your customers and your employees. Some of the best ideas come from them, and if you’re not open to feedback, you’re missing opportunities to improve.
How do you see the future of the home services industry, and what advice would you give to new business owners entering the field?
The future is definitely more tech-driven, but at the end of the day, it’s still about people. My advice to new business owners is to focus on customer service and operational efficiency from the beginning. Invest in your team, build strong relationships with your customers, and always be ready to adapt. The fundamentals of business don’t change—you just have to stay ahead of the curve.
For more on Sardor’s journey and business insights, visit sardorumrdinov.com. You can also follow his latest updates, business tips, and personal content on his YouTube channel and Instagram for valuable advice on entrepreneurship, leadership, and scaling a home services business.
Published By: Aize Perez
