Recent global events have pressed the importance of healthcare on everyone. While most dental, cosmetic and other healthcare practitioners understand the financial risks of starting their own practice, few could prepare for the ongoing impact of the pandemic. Many practices find themselves struggling to get ahead while trying to serve patients with limited staff or managing new costs like higher wage demands, additional protective equipment and investing in telemedicine software.
With few other options available, practices turn to marketing agencies for help to acquire more patients. The problem is traditional marketing agencies push services like Pay-Per-Click Advertising and Search Engine Optimization which may result in more webpage traffic but often fails to translate into patients booking appointments and ultimately patients accepting treatment. In the event that a marketing agency is able to generate potential patients calling, practices often do not have the proper staff or systems in place to handle an influx of patients. As a result, there is little to no tracking or even return on much of the investment in their healthcare marketing campaign.
Unlike traditional marketing agencies, The Healthcare Incubator was co-founded by engineers Robert Fernandez Bucheli and Apostoli Tsilikas who pivoted into practice management in early 2021. Working as practice manager and treatment coordinator, they received first-hand experience of the challenges practice owners and team members face daily. They analyzed both front desk and clinical systems and created processes to close the gap between traditional marketing services and acquiring high-value patients to achieve rapid practice growth. From patient acquisition to refining the consultation experience, the founders created templates, frameworks and training to implement their success in any healthcare practice. In their first practice, Park Avenue LASEK, they increased collections from $80K to $176K in the first 60 days and improved the case acceptance rate to 75%. “The numbers speak for themselves. They implemented a new, easy way for the patients to leave 5-star reviews and it worked so well that the review volume went up by 270%”, states Dr. Emil Chynn.
These frameworks and processes are the foundation for The Healthcare Incubator, a company that works holistically to grow practices utilizing a full suite of services including digital marketing and consulting solutions. By studying the patient’s journey, they were able to identify and overcome constraints to achieve rapid increase in collections, improve case acceptance and scale the healthcare practice team efficiently.
The Healthcare Incubator differentiates itself as a practice growth partner. Uniquely, they partner on a Pay-Per-Performance Marketing model, as opposed to healthcare practices paying monthly retainers with long term contracts for digital marketing and consulting solutions. The team even goes the length of recruiting qualified on-site or virtual treatment coordinators to convert more new patient phone calls and surveys into cases accepted. Dr. Sharel Sly of Hermann Park Smiles says, “Dental school does not teach you this. The team at The Healthcare Incubator flew out to my location and over-delivered with the training and support to help me build and optimize a hiring and onboarding system to retain my team members.” Upon hiring, The Healthcare Incubator Team provides training for your staff to ensure your team maximizes case acceptance to avoid losing potential high-value patients. “Marketing is worthless if it does not turn into profit. That is why many are turning to us as we are tracking return-on-investment down to the dollar and ensuring all new patient opportunities are converting to new patients.” says Co-Founder, Apostoli Tsilikas.
The Healthcare Incubator system is boiled down to three steps. They first launch customized digital advertising campaigns for your specific market and practice goals to attract high-value patients. Second, they customize PatientEngine.io, a HIPAA compliant lead management software, to capture, nurture, and track conversions on the high-value patients who have submitted a survey. Lastly, your team members meet 1-on-1 with a consultant to ensure all patient opportunities are converting to cases accepted. “Transparency is a core value of our business. Almost every healthcare practice owner has been burned by a digital marketing campaign. With our system, it is clear to see how much you are spending and how many patients converted to avoid that ever repeating again.” states Co-Founder, Robert Fernandez Bucheli.
Growing a healthcare practice in a post-pandemic economy is no easy feat, but the team at The Healthcare Incubator has made it a science with their system and hands-on approach. While the challenges facing healthcare practices increase year after year, healthcare practice owners seeking to not only overcome but grow may find the standard services offered by marketing agencies to be outdated. Just as patients expect higher and holistic care, healthcare practice owners can expect to receive all-in-one and performance driven services from a partner that ensures their success. Visit thehealthcareincubator.com to learn more.
