By: Adeline Kyra
Amy Green, eco-philanthropist, entrepreneur, and Founder of The Green Vision Foundation, steps confidently into the world of fashion with the launch of GIADA, a modern luxury, handcrafted mommy-and-me vegan leather fashion line, where elevated style meets heart-led purpose. Each piece is made to order and truly one of a kind.
GIADA makes its debut with a limited-edition, handcrafted, cruelty-free shearling-inspired vest, offered in a refined palette of rich neutrals and seasonal hues for women, men, and children. Designed to wrap families in warmth, both literal and emotional.
Born from Green’s desire to redefine what luxury looks like today, GIADA stands for style without compromise, refinement without waste, and fashion without harm. Each piece is intentionally created to feel indulgent yet responsible, timeless yet modern.
The brand will be unveiled at an exclusive, invite-only VIP launch celebration on December 22 at Caviar Kaspia in The Jade Room at Jayma Cardoso’s The Snow Lodge in The St. Regis, Aspen’s most coveted winter destination. Guests will enjoy Delphine RÉVILLON champagne paired with artisanal truffles from local chocolatier Pollinator Chocolates and caviar from Caviar Kaspia. The celebration will then open to the public from 7:00 PM to 9:00 PM, welcoming the Aspen community into GIADA’s world.
Named after Green’s first child, GIADA is inspired by the sacred bond between mother and daughter and the belief that luxury should feel loving, intentional, and kind. Drawing from Aspen’s serene alpine elegance and New York’s fashion-forward edge, GIADA elevates “mommy-and-me” dressing into a space of cozy sophistication and conscious beauty.
GIADA’s vegan vests deliver the plush warmth and tactile richness traditionally associated with shearling, while the brand’s limited, low-impact production model underscores Green’s lifelong dedication to environmental stewardship, animal protection, and women’s empowerment.
GIADA pieces are crafted using cruelty-free materials, featuring hand-selected textures of soft vegan suede and luxe faux fur. Each garment is handmade by skilled women artisans in New York, using locally sourced, in-stock materials, ensuring no new materials are produced for the collection, a proper slow-fashion approach that minimizes waste and maximizes meaning. GIADA is also a direct reflection of Green’s passion for design and art, evident in the interiors of her homes in both Aspen and New York.
“GIADA is my love letter to my daughter and to the future,” said Green. “True luxury should never ask us to choose between beauty and compassion. Every piece is created with intention, artistry, and heart to show the next generation that elegance shines brightest when it’s kind.”
Through the Green Vision Foundation, Green is a leading force in global conservation, supporting initiatives focused on anti-poaching, ocean restoration, rainforest preservation, and climate change mitigation. Her annual Footprint of Life Gala, returning to Aspen in March 2026, has raised significant funds to support global conservation efforts and has brought together world leaders, innovators, and changemakers to drive tangible environmental action. Green also partners with Tusk, which Prince William is the Royal Patron of, and Sylvia Earle’s Mission Blue.
For further information and to place orders, visit @giada.haute.
About Amy Green:
Amy Green is the CEO and Founder of The Green Vision Foundation, a leading force in anti-poaching, ocean restoration, climate change mitigation, and rainforest preservation. She has launched a mission to support critical conservation efforts worldwide, and through her Footprint of Life Gala, she has brought together world leaders, innovators, and changemakers to drive real action. As a passionate environmentalist and philanthropist, Green has been dedicated to supporting critical conservation efforts around the globe, raising substantial funds to advance these initiatives. Amy was recently honored at the 2025 Gabrielle’s Angel Foundation Angel Ball for her advocacy.
About GIADA:
High-end. Handcrafted. Compassionate. Practical. Giada is created by women, for women, seeking more functionality and ethics in their wardrobe and in the way they dress with high-end intention. Giada’s design philosophy is grounded in three core principles: Vegan Luxury, Limited, Low-Impact Production, and New York Craftsmanship.
