Embracing Change with Strategy and Purpose
Change can be both daunting and liberating, especially when it involves reshaping an identity that has already gained public traction. For Noelle Trudeau, CEO of the newly rebranded Sixty7 Staging, the decision to rebrand wasn’t just about changing a name—it was about reclaiming direction, refining purpose, and building a foundation for sustainable success.
Previously known simply as “First Staging,” Trudeau’s company became a recognizable presence across cities like Boston, Los Angeles, New York, and Miami. At its peak, there were as many as 67 active staging projects at once. While the rapid expansion reflected undeniable success, it also introduced challenges that required a critical reassessment of operations and values.
When Growth Calls for Reflection
Trudeau’s original venture quickly grew from a local staging business to a multi-city operation. But fast growth, while exciting, can often strain resources and personal bandwidth. “It snowballed and got so big so quickly—it was like jumping out of a moving car,” she reflected. That sense of momentum, while energizing, eventually called for a pause.
Over time, Trudeau began to notice the pressures of maintaining a large-scale operation. With stages appearing across Metro West Boston, LA hills, Astoria in New York, and Miami’s design district, the logistical demands became increasingly complex. More importantly, she recognized that her original passion was getting lost in the whirlwind.
The decision to take a two-year hiatus was not made lightly. During this time, Trudeau focused on gathering insights, refining her approach, and determining how to move forward with intention. What emerged was Sixty7 Staging, a rebrand focused on strategy, sustainability, and creative alignment.
Rebranding Done Right: More Than Just a New Name
Rebranding done right is rarely about aesthetics alone—it involves deep introspection and intentional transformation. For Trudeau, the move to Sixty7 Staging marked more than a visual update. It was a promise to herself and her clients: to slow down, remain authentic, and prioritize meaningful, manageable growth.
The name Sixty7 Staging nods to a past milestone—67 active stages—and represents a symbolic acknowledgment of what the company once was, and what it aspires to be. The rebrand allowed Trudeau to reset expectations, scale her business intentionally, and get back to the creative process that inspired the company’s founding in the first place.
Her approach now centers on staying current while staying grounded. Drawing inspiration from cultural and design trends—like the rising popularity of Erewhon grocery items in home styling—Trudeau continues to tap into the little details that set a stage apart. Whether it’s chocolate-covered almonds from a trendy LA market or bespoke artwork curated for a local audience, she’s attuned to what feels fresh without losing sight of substance.
Staying Current Without Compromise
Social media plays a central role in the company’s continued evolution. Trudeau sees platforms like Instagram not just as a marketing tool but as a window into real-time cultural shifts. “It’s free advertising,” she notes. “It helps me stay updated. Something small, like placing trendy snacks on a kitchen counter, makes a space feel intentional. Especially when realtors are bouncing between Miami and LA—it helps them feel at home.”
Her attention to cultural cues is part of what has helped her evolve the brand authentically. Rather than chasing virality or fast trends, she focuses on slow, intentional staging work that creates emotional connections between people and spaces. This is one of the key hallmarks of rebranding done right—a commitment to alignment over acceleration.
A Sustainable Vision for the Future
The rebranding process has enabled Trudeau to clarify her long-term goals. One major shift has been keeping the payroll lean, allowing for greater flexibility and creative freedom. Trudeau now emphasizes manageable workflows and collaboration with trusted creatives who understand her vision.
This new direction doesn’t signify stepping back—it reflects the confidence of someone who knows what they want to build, how they want to do it, and what matters most. With her refreshed brand, Trudeau is showing that rebranding done right can be a powerful tool not just for staying relevant, but for staying true to one’s purpose.
Sixty7 Staging’s story is a reminder that success isn’t always about growing bigger; sometimes it’s about growing wiser.
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Sixty7 Staging
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