By: Jaxon Lee

Los Angeles recently hosted #GTM25, a major gathering for sales, marketing, and go-to-market leaders. The event spotlighted artificial intelligence, customer personalization, and new approaches to growth strategies. But behind the buzzwords, one challenge dominated conversations: who will actually deliver these strategies on the ground?

For many U.S. companies, the real bottleneck is not in technology or strategy, but in people. Finding prepared, resilient sales agents who can pick up the phone tomorrow and close deals remains a challenging task.

“What Companies Need Are Not Diplomas, but Ready-To-Go Talent”

Entrepreneur John Yerzhan Ismagulov, founder of John’s Moving Academy, believes #GTM25 highlighted the right themes while also bringing attention to the gap between strategy and execution.

“The conference was full of predictions about AI and automation. These are important,” Ismagulov notes. “But businesses don’t collapse because they lack tools. They collapse because they lack strong salespeople. What companies need now are sales agents who can effectively contribute from day one”

A Model Built on Practical Experience

Ismagulov’s perspective is grounded in experience. A Kazakh immigrant who arrived in the U.S. at 20, he started as a mover and later built a company that scaled across four cities.

The journey wasn’t smooth. Three major business failures — including a cash-flow crisis in 2022 — forced him to restart from scratch multiple times. Those hard lessons became the foundation of John’s Moving Academy, designed to train sales agents in the skills that matter on the U.S. market.

Training for Results, Not Resumes

At John’s Moving Academy, the focus is practical. Students go through negotiation simulations, objection handling, CRM training, and deal economics. The mission: help them generate income from their very first jobs.

Some graduates have earnings in the range of $6,000–$8,000 per month in American companies.

“On stage, experts at #GTM25 spoke about future trends,” Ismagulov says. “In our classrooms, we prepare people to apply those trends tomorrow.”

Expanding Into Business Consulting & Analytics

In addition to the Academy, Ismagulov has also built a Business Consulting & Analytics practice that supports companies aiming for expansion. This service provides full business audits, advanced financial analytics, forecasting, and growth strategies. His team helps organizations set up and integrate modern tools like Power BI, track KPIs, and establish long-term financial discipline.

Together, the Academy and consulting practice create a valuable ecosystem: while new professionals are trained to enter the sales market, established companies can strengthen their operations and strategy at the same time.

A Bridge for Newcomers

The Academy can also serve as a bridge for newcomers — young professionals and immigrants eager to build careers in the U.S.

“I know this path personally,” Ismagulov explains. “People don’t just need theory. They need a way into the market. John’s Moving Academy connects graduates directly with employers. Businesses get trained talent, and people get stable careers. That’s a mutually beneficial situation.”

Discipline as Part of the Curriculum

After his last business collapse, Ismagulov reshaped his lifestyle around discipline, health, and long-term focus. This philosophy became part of the Academy: resilience, responsibility, and sustainable work habits are taught alongside technical sales skills.

Why It Matters Now

#GTM25 highlighted the rapid evolution of sales strategies. However, as companies look to the future, many still face challenges in strengthening their core sales teams.

John’s Moving Academy, supported by Ismagulov’s consulting and analytics work, offers a path forward. It goes beyond being just another training program, but a model built from lived experience — combining practical education, social mission, and strategic support that businesses can apply immediately.

As Ismagulov puts it:

“Technology is the future. But no AI can replace a human who knows how to listen to a client, find the right solution, and close the deal. That’s the kind of professional we’re building at John’s Moving Academy.”