In recent months, we have all been affected by feelings of isolation and loneliness. In the more recent weeks, there has been a massive political movement calling all of us to speak out, examine our failings, and generally do better. The strength and resilience of those fighting for change and acceptance are awe-inspiring and the outpouring of support gives many people hope that this is the pivotal moment in history where the African American community and all those who are a part of the anti-racist movement will finally succeed.
This message of acceptance for those from all walks of life is the basis for Devanchey Bell’s Goodsinners Clothing line.
Devanchey Bell’s company was founded in the wake of tragedy and rooted in his small community that inspires both loyalty and a determination to create something better for those living in it. After the sudden death of his grandmother, Bell left college and his promising basketball career to be closer to his loved ones. Witnessing the desperate odds stacked against youth in his community, he made it his mission to empower those children to break the cycle. And so Goodsinners began.
Bell developed his fashion brand by creating garments that are built with more than basic fabric. In every design, a statement of resilience, strength, and beauty is interwoven with the threads that tie everything together.
The flaws that bring humanity together are exactly what this black-owned company sees as the saving grace for our world. Every one of us has something in common with every other human on the planet, be it background, interests, goals, or insecurities. We walk our path with infinite potential, and Goodsinners Clothing is committed to reminding us that the imperfections we all have are our strength as much as our weakness.
With the recent resurgence of the Black Lives Matter movement, this brand is an example to everyone that you can be everything at once. You can be empowered and accepting, strong and empathetic, a force to be reckoned with, and a loving presence to those around you. The possibilities are endless, and as we all look for ways to support this movement, Devanchey Bell has summed up the bottom line completely within his brand: our background, race, gender, and flaws are an afterthought. We are all human first.
To compound his personal mission, Bell has pledged 5% of all Goodsinners’ profits to a charity of your choice. “The causes that matter to you, matter to us,” says Bell, and no matter what charity you are prioritizing, 5% of your purchase will be devoted to that cause. Talk about walking the walk!
In a world where injustice and prejudice are all too common, it’s a beautiful thing to see a brand commit so completely to spreading a message of love and acceptance. With a foundation this strong and a passionate leader at the helm, Goodsinners Clothing is bound to find success in the business world.
