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The e-Commerce business model is still somewhat misunderstood. Many entrepreneurs have an interest in the industry but don’t want to spend time setting up their own stores because it requires a lot of trial and error. Emma Cunningham, an entrepreneur in her 20s from Melbourne, is bridging this gap by partnering with clients with her company, My Amazon Empire, to help them start and scale online Amazon stores in the United States.
Emma became interested in the e-Commerce business model when she saw friends having huge success and making more money in 1 month than she did in 1 year. She invested in a mentor to teach her everything about the industry, and with that knowledge, she launched her own e-commerce stores at the end of 2019. Emma successfully scaled her first store to multiple 6 figures and was in a position to quit her Centrelink job within months. She now works full-time managing her own stores and her partnerships with clients who strive for the same goals as she once did.
After seeing Emma’s success, she was approached by friends and acquaintances who were interested in creating a second stream of income with eCommerce. Realizing the complexity of the process, many enquired whether Emma would be able to help make their dreams become a reality.
She saw this as an opportunity to help people create more financial freedom in their lives by mentoring them while they learned the industry of eCommerce. Emma teaches the importance of customer service and how to choose a niche and unique product to sell. Through her company, My Amazon Empire, Emma has partnered with multiple clients to create their stores and build their additional streams of income into the millions.
Her point of difference is that she works with clients on an ongoing basis. Rather than build a store for the client and then leave them to figure it out for themselves, Emma is invested in the partnership for a minimum of 12 months to ensure all her clients succeed.
She says it’s incredibly satisfying to guide clients with the store build and seeing their faces light up with milestones such as their store going live and making their first sales.
Emma’s goals are to maintain momentum with her own e-Commerce stores, which are on track to hit 8 figures in revenue in 2024. She is also expanding her warehousing infrastructure to the Middle East, England and beyond.
Emma is continuously investing in the latest technology and new online opportunities to enable her to provide additional services for all current and prospective clients. She is excited to see how the e-Commerce industry expands and creates more opportunities for wealth creation for herself, her clients and the broader public.
