A great book can be hard to come by, as most are filled with scattered thoughts, an underlying motive the author clearly wants to push or a tone that eventually loses you. However, when great books are discovered, they must be shared.
Brand Sharks, written by Ruben Alvarez and contributing Authors, such as Brandy Conner, Jordan Mendoza, Timo Juptner and many others is a collective of stories and strategies that are helping people, especially young entrepreneurs find their brand voice and share it with the world. As a business owner, it is well known that starting a company or trying to brand yourself is difficult when no one knows you.
In the first chapter, Ruben Alvarez clearly defines what it will take. “Eat or Be Eaten, he writes. It is an aggressive marketplace. It is and always will be. Those who believe competition will no doubt be the first ones taken out. The point is to not compete. To be so creative and an out of the box thinker that it forces a new section for only you. How can a client make the decision to go with you? When you are the only choice, right? Then you can charge whatever you want, because there is nothing to compare you with. That is the ideal brand. That is what everyone needs to strive for and what this book is about.”
How does this apply to a younger entrepreneur? Someone who is just starting a business and can’t seem to get clients to look their way?
“Young entrepreneurs are told to hustle, but that only takes you so far. That means you are viewed as someone who needs money and those are not people or businesses we want to exchange money with. We want to work with businesses we see as the best. Best producing, best results and best quality. As consumers and clients, we are more concerned with quality of work, than we are with money,” Ruben adds.
He continues “The younger generation doesn’t seem to understand that business is Branding. Whether you implement Branding tactics or not, you are being branded. As the lower cost option, as the beggar of the industry, or as the pest who won’t leave people alone. What if instead you were known as a shark? As a quality provider or as the best option? Would more people choose to work with you? Would they pay more for it? Choose branding, it pays the best. We have people such as Grant Cardone, Alex Hormozi and Gary Vee who all agree. Branding is a killer strategy to follow to long term success.”
For young businessmen and businesswoman looking for the answer to the question: What does it take to get to the top of any industry? You will find it in the book.
Tim Storey has acclaimed the following about the book: “There is no doubt about it success leaves clues. In Ruben’s new book, he shows us the way to a more magical life through the amazing stories and proven strategies. I am a fan of Ruben and a fan of his book.”To get your copy of Brand Sharks, head over to Amazon.com.
Opinions expressed by NY Weekly contributors are their own.