By: Monica Stevens
In recent years, the publishing industry has witnessed the unexpected: the rise of a print magazine that not only survives but thrives. Hope is Now Magazine, a boutique coffee table publication, has defied trends by not only garnering an impressive increase in subscribers but also capturing the heart of a very particular readership: those who embrace faith, family, and the touch of a physical page. With resounding success in a digital age, Hope is Now’s growth serves as a testament to the resilience of print media within the correct niche.
Unwavering in their approach, Dion Welton and his team identified a critical gap—an audience yearning for content steeped in hope, faith, and real-life resilience. They recognized the mature demographic’s preference for print while acknowledging a younger group’s digital appetites. Both were offered the chance to engage with Hope is Now on their terms. As digital transformation upends industries, this magazine has catered flawlessly to both realms, standing out through a meticulous blend of established tradition and modern accessibility.
The magazine’s ascent is a result of painstakingly crafted marketing strategies that extend far beyond the scope of traditional advertising. Social media campaigns provide a window into the magazine’s soul, resonating deeply with both the steadfast and the seekers of spiritual substance. Community events and partnerships with like-minded organizations amplify its voice, creating a network of supportive advancement. Hope is Now’s living presence on platforms like its Facebook group and Instagram is a beacon for those looking for content that resonates with their core values.
Content is the cornerstone upon which Hope is Now built its empire. Each article, feature, and story is carefully curated to inspire and uplift. In talking about the publication’s content strategy, Welton states, “Magazine publishing for the boutique niche publisher is alive and well.” The content is a reflective mirror of life’s varied experiences, aspiring to be the outstretched hand for those who have stumbled and the congratulatory pat for others who have triumphed.
In an industry where visibility is fiercely contested, Hope is Now forged a path through the dense underbrush of competition. They leveraged advancements in technology to benefit their two-fold subscriber base—without leaving behind those less tech-savvy. Their agility and commitment to stay abreast of technological trends have positioned them prominently in view of their defined audience.
Every Helios lifting Icarus needs a steadfast team; for Hope is Now, this is the gospel truth. The collective effort of dedicated writers, engaging contributors, strategic partners, and an impassioned readership community has been the jet fuel for the magazine’s rocketing growth. Long-standing partnerships and a deeply engaged community are the magazine’s lifeblood, exemplifying the truth that success is as much a communal effort as it is a personal triumph.
Looking forward, the magazine has charted a course toward even grander horizons. Welton shares, “We are continuously innovating our digital marketing to attract new subscribers and ad partners while keeping our content in line with what concerns our readers, regardless of their age.” Among the magazine’s upcoming ventures is the much-anticipated release of Welton’s fourth book titled “Letting Go of the Baggage We Carry,” which encapsulates the ethos of Hope is Now—liberation from the past and moving forward with lightened hearts.
Behind this beacon of hope is Dion Welton, a figure shaped by triumph and adversity. Translating personal hardship into an outreach platform, Welton’s journey from speaker and author to publisher reflects his conviction to impart wisdom and stir faith. His advice, “Never quit, keep seeking the correct, successful path,” serves as a North Star for all. His magazine and speaking career intertwine in a mission to broadcast positivity to a world that often seems bereft of it.
Hope is Now stands tall, a burgeoning empire in an industry often too quick to declare the sunset of print. With five remarkable years under its belt, the magazine continues to evolve, serving as a vessel for timeless values in a modern package. And in so doing, it proves unequivocally that tailored passion projects, like Hope is Now, can flourish amidst the giants.
For more information on Hope is Now Magazine or to join their vibrant community, visit their website at hopeisnowmagazine.com and follow them on their social media pages: Hope is Now on Facebook and Instagram.
Published by: Martin De Juan
