Ever since the digital world has evolved over the past decades, creative people have thrived on several platforms. Artists and photographers can easily share their works on social media, writers can create blog posts, and musicians have more streaming sites. Although most musicians have taken the independent route, some people still lack a robust online presence. Laka (Azeez Alaka) and Brandon Holmes have addressed the problem within the independent music scene by creating No More Heroes.
Before creating the company, Laka and Brandon were independent videographers who linked up with artists throughout Chicago. At the time, they were hustling to make content consistently and put their names out into the music industry. Laka and Brandon eventually toured with Juice WRLD and saw the success and impact of teamwork and cooperation. Throughout the tour, tens of thousands of people gathered to support their hero Juice WRLD. The experience gave birth to their brand name, No More Heroes.
No More Heroes is a company that is reputable for creating high-quality, creative music videos. It was built around their desire to create a legacy that would succeed their individual names. Laka and Brandon shifted their focus to leaving something that could become a relevant part of the culture and eventually play a significant role in the future. No More Heroes is a company for the community as they create opportunities for creatives.
The company started with a YouTube channel and has garnered over 700,000 subscribers. While independent artists are a priority, No More Heroes has also lent its hand to major companies as they strive to help artists of all backgrounds develop and grow their branding. Apart from exercising their videography knowledge, Laka and Brandon also provide consultation. They share their insights on how artists can effectively develop and improve their brand and sound.
Due to their longevity in the music industry, Laka and Brandon have many connections that can help them connect the dots for potential clients looking to collaborate with other creatives and business owners in various fields. Although they were never the best videographers or directors, Laka and Brandon’s perseverance and hustle helped them thrive in the business. They were able to establish and maintain great relationships with their clients and peers.
Since its inception, No More Heroes have helped a handful of artists Laka and Brandon are big fans of, including Polo G, The Kid LAROI, G Herbo, Trippie Redd, PNB Rock, King Von, and Lil Durk. Laka and Brandon are currently working on bringing their favorite artists together in a collaboration to create an independent album that they believe will make waves and contribute to their goal of establishing No More Heroes as a relevant part of culture.
Laka and Brandon foresee growth for their production company. They plan to work on bigger projects, increasing their subscriber base on YouTube to give them great content and propelling some artists to make their breakthrough. Additionally, No More Heroes hope to become a creative hub for artists and videographers as they recently purchased a building in Chicago.