From having music aspirations herself to going away to serve in the military, Michelle Mackel is now at the forefront of getting entertainment personalities to the peak of their careers through her publicity firm, Plugstar Entertainment. The company was established based on sharing expertise with clients and educating newcomers about the entertainment industry. Despite the pandemic, Plugstar Entertainment found ways to survive and build a platform helping its clients grow in their various fields.
Michelle Mackel’s primary strategy with Plugstar Entertainment was finding ways to expand her reach even though the world was going through a downtime and performance opportunities were halted. She adopted virtual consultations with the diverse talents and client base she already met earlier when she traveled around the country. Plugstar Entertainment added more service offerings such as radio and social media campaigns, video placement, ghost-writing, brand development, business coaching, and more to its existing standard public relations (PR) services like press kits and interviews, podcasts and magazine bookings.
In Michelle’s words, explaining her strategy for the company, “I have tried to pull all the stops to make sure Plugstar Entertainment is successful. I want to see my clients become both marketable and financially sound.”
Although Plugstar Entertainment is based in Oklahoma, which is not an entertainment hub, Michelle Mackel focused on expanding the company’s internet presence, took on virtual consultations, and launched a robust affiliate program to provide a network of partner services and grow the platform.
Today, Plugstar Entertainment is on the map, enjoying a nationwide reach and an unending roster of clients. Plugstar Entertainment is not limited to a specific niche or client. It serves all forms of professions with a major focus on underserved clients all over the United States. The PR firm has entrepreneurs, authors, actors, models, DJs, music producers, a television show, digital publications, and a growing list of music artists under its client roster. It’s shifting the focus from entertainment capitals like Los Angeles and proving to everyone that anybody can gain nationwide exposure from anywhere in the United States.
Beyond being a PR firm, Plugstar Entertainment takes pride in educating people new to the entertainment industry. The company takes time to educate its clients on how the entertainment industry works, who the power players are, what they need to do to find success, and what pitfalls they must avoid.
“At Plugstar, setting clients up for success translates into the company’s success,” Michelle said.
With the current trajectory, Michelle Mackel sees Plugstar becoming a nationally recognized publicity company and a one-stop-shop for all promotion and branding needs. She’s also using her experience building and growing the company to teach as many people as possible the importance of following their dreams.
“Life is too short. Having the right team to help define your goals, build your brand, and guide your success reduces the risk of failure and makes it easier to reach for your dream,” Michelle said.
Learn more about Plugstar Entertainment on the official website. Also, follow the official Instagram and Facebook pages for news and updates.
