What happens when you gather some of the industry’s most talented filmmakers, designers, and creators – and ask them to design stories that address real-world problems in society?
You get Invisible Thread, the studio responsible for award-winning, immersive story experiences. With superb artistry and leveraging groundbreaking technology, the team at Invisible Thread works with organizations around the world to tell important stories and bring about meaningful change.
Consider their recent project, “Emerging Radiance,” which received the Tribeca X Award for Best Immersive Experience and is currently being considered for a Peabody Award. The Augmented Reality viewing experience is what they call “an immersive memory,” celebrating the untold stories of Japanese American farmers who were unjustly incarcerated during WWII.
Invisible Thread uses many different media to help organizations tell stories that are most important – techniques that include physical art, animation, Augmented Reality, audio recordings, and film. In partnership with Creative Director Tani Ikeda and Muralist Michelle Kumata, Invisible Thread’s “Emerging Radiance” project saves the voices and stories of the past and brings them to vivid life for new generations, preserving vital pieces of American history.
The team at Invisible Thread is committed to promoting social good and using their storytelling abilities to partner with organizations that want to solve important real-world problems. Their mission is to “deliver messages that matter,” to create inspiring experiences that connect people with impactful ideas, raising awareness for critical issues such as environmental stewardship, conscious living, and social equality.
In collaboration with Performing Statistics, Invisible Thread designed the largest Augmented Reality experience to be shown on a municipal building. Located on the City Hall Building in Richmond, Virginia, the 160-foot tall #NoKidsInPrison AR Banner is visible for miles across the city. The interactive AR experience illustrates the hopes and dreams of changemakers through collective poetry, animation, and artwork projected in the sky above.
For companies that want to work with Invisible Thread, the process is easy. After contacting the team through the website, they will begin the collaborative process of creating the story and building the experience. They can help companies at any stage of the process, from initial strategy through to design, build, and deployment.
The team of writers, designers, builders, and filmmakers work with their clients to write the story as needed, create storyboards, and determine the best method for showcasing the story to the world. With their ability to use augmented and virtual reality technology, Invisible Thread can bring stories to life in ways that have rarely been seen before, using a multi-media approach that both challenges and inspires the viewers.
After years of creating entertainment within the film industry, the members of the Invisible Thread team now use their talent and experience to share remarkable stories that foster connection, understanding, and hope for people in the world. Using a blend of cutting-edge technology and thoughtful storytelling techniques, Invisible Thread has introduced a new way to drive positive change across the globe. In doing so, they are weaving the thread of human connection, building empathy and compassion, and bringing people closer together, one story at a time.
To learn more about Invisible Thread, visit www.invisiblethread.com.
