Thursday, March 28, 2024

IGTV as a  way to promote an Instagram account

The social network, which was originally created for publishing and sharing photos with friends and acquaintances, has changed. Like many other sites, Instagram began to focus on videos of different lengths. This was stated by Adam Mosseri on his account: “We are no longer just a square photo sharing app.” Today, the request on how to promote videos on the web has become one of the most popular among users. This issue became especially relevant when developers introduced formats such as Reels, IGTV and Stories.

If earlier you could post photos with food or selfies and they got a lot of likes and comments, now it’s not enough. Many people are thinking about whether videos are needed in the account. If you don’t want to lose your audience and always be on trend, then of course you need to publish content in different formats and adapt to new features.

In order to attract the attention of a large number of users to new implementations, IG has changed its algorithms. Videos that you post on the page are now shown not only to followers, but also to all people who may be interested in the content. IGTV selects videos for the counter-user based on his tastes and previously viewed stories.

How to create a video that will be interesting to users?

It’s important for IGTV not only to meet the technical requirements. You need to come up with an interesting idea. No one will want to watch boring content, so think over the plot and a vivid image to attract the attention of the audience. You can shoot a video on any topic that takes place on your blog. To find out what content is trending now, you can see which videos are at the top.

Work on the visual. Remember that Insta is a network that people visit daily to look at beautiful photos and videos. Adjust the light, choose a non-bright background for shooting, make yourself look neat. Approach the shooting of the video creatively, show your talent and behave naturally in front of the camera.

A big role for views is played by what the user sees at the first glance at the publication. Therefore, it’s important to choose a cover that will attract attention. You can choose an interesting frame from the video or add a photo through the “gallery”.

Try to create unique content. You can create your own short series or shoot several videos and combine them into one category. It’s important that the content matches the theme of your page.

How to promote a video?

Many people think that it’s enough to buy Instagram likes or launch targeted advertising to get their content to the top. But in fact, it is not so easy to achieve fame. To promote a video effectively, you need to combine different promotion methods.

Use popular hashtags and geomatics. According to them, users will be able to see your content. You can see which tags are popular at the time of the video release or use special services that show the most relevant tags.

Post videos in prime time. To determine the maximum peak time at which users view your publications, it’s necessary to analyze account statistics, which will show at what time subscribers are most active.

Notify subscribers about the release of a new video using Stories or a post. Post a link to IGTV and ask to write a review and share your thoughts in the comments. Previously, only users with more than 10 thousand followers could use these tools in stories. But the developers canceled this rule so that as many people as possible would promote not photos, but videos.

Ask your friends and acquaintances to support your videos with likes and comments. Algorithms read these indicators from the publication, and those that gain a lot of responses are displayed at the top. This way you get more views. If this doesn’t work or the video gets few red hearts, use the chance to buy real instagram likes. This is an inexpensive but effective way through which a video can become popular. The more likes, the more attention the audience pays to the content.

In order to shoot a high-quality and interesting video, you will need a lot more time and effort compared to creating a photo. But these actions will be justified, because now Insta is actively promoting users who use all the mechanics of the application. Use every opportunity to get your content to the top. You will notice how the profile will change for the better when you start shooting videos for IGTV. We wish you success!

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