The digital revolution has helped build a new era of influencership, building off social media platforms and other digital tools to help boost brands with the voice of some of the most charismatic characters on various platforms. Some people are a master at making that bridge between brand and influencer, and Divij Vaswani is at the forefront of that race, bringing his company, Division Media, to the top percentile of today’s influencer agencies.
Division Media is an influence marketing & Brand Partnerships agency that works with some of the most notable influencers and brands in the world. Some of the personalities they have worked with include Logan Paul, Jamie Lynn Spears, Mike Majlak, and The Ace Family. The company has also served brands and companies like Gymshark, Dollar Shave Club, MyBookie, and Bluechew, to name a few. As an entrepreneur, company founder and CEO, Divij Vaswani has built an extensive network of brands, advertising firms, and social media personalities to create a one-stop-shop for all influencer marketing solutions.
Predictions are that influencer marketing will become a $13.8 billion industry by the end of this year. And looking to be a leader in that market, Division Media looks to create experiences that will elevate the market even more. All this started with just one man and a vision to change the landscape of entrepreneurship and marketing.
Divij started as an executive assistant at Motown Records. He spent some time in the music industry, learning all that he could about the entertainment world. As his career progressed, Divij realized all the open doors in Los Angeles to make something happen. Eventually, the music employee would get the chance to put his marketing and branding ideas to work.
While watching a YouTube video, Divij came up with an idea for Mike Majlak and his then-girlfriend Lana Rhoades with a few campaigns that would promote Viagra pills. He reached out to Viagra brands and cold-emailed Mike to see if they would be interested in working with the medical company BlueChew. Both parties agreed, and the campaign became a huge success. That was the starting point of Divij’s career in influencer marketing and Division Media.
After graduating from the University of Southern California Marshall School of Business, Divij Vaswani started Division Media. In only two years, the company would grow to a fifteen-man team with a headquarters in Los Angeles, California. At Division Media, diversity and inclusion are two unwavering values and have become critical success factors. It continues to book influencer talent without bias to race or gender, which has helped them advocate for equality while also reaching a bigger audience.
Division Media continues to thrive in marketing as it continues to help its clients create entertaining and performance-driven influencer content that helps them promote their products and services with the help of Youtube, Instagram, TikTok, and Twitch’s most prominent global stars. The agency currently works with many large corporations that procure millions of dollars in advertising budget and hopes to expand its clientele exponentially in the next few years. Divij also hopes to dive into live influencer events as well very soon.
To learn more about Divij Vaswani and Division Media, visit their website.
