Mammoth Marketing got its start as a traditional marketing agency. However, as advertising and marketing have continued to evolve, the company has pivoted its mission to focus exclusively on the plumbing industry.
“We believe that one of the best ways to serve our clients is to grow our specialization in the digital marketing space,” says Tyler Williams, owner of Mammoth Marketing. “Our marketing systems are specifically tailored for the plumbing sector. This saves clients time and money and gets their phones ringing. We love to help take companies to the next level.”
Because Mammoth Marketing provides a highly focused approach for plumbers, it is able to take this on with a special flair.
“We help you market with personality,” explains Williams. “Each business has its own opportunity to stand out to its target audience, and we do our best to keep things exciting for each client. We take pride in being unique and bringing our personality and expertise to everything we do. In our opinion, marketing shouldn’t be this big, scary beast in the corner; it should be fun. Helping other businesses grow is great, but what is even better is having fun while we do it.”
Search Engine Optimization for Plumbers
High rankings in online searches for plumbers involve creating the proper signals to search engines from a company’s website, directory, and content. “Backend, on-site, off-site, external, and internal work happens on your website each month,” explains Williams. “We are constantly analyzing how you stack up to the competition in your market and turning knobs and dials to make sure you’re ranking where you need to.”
Mammoth Marketing optimizes every page of a client’s website with proper metadata, site titles, and content. After this step, they loop this into Google’s and Bing’s search console platforms.
Still, creating a stellar website is only half the battle. Backlinks on other platforms pointing to a business’s website boost its credibility with search engines, so Mammoth employs link-building options in its services. In addition to web management, Mammoth maintains the accuracy of all its clients’ online information across social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
Finally, Mammoth analyzes the competition for its clients. “You need to know where you stand,” remarks Williams. “We keep track of your local competitors and watch how they rank in relation to you. This helps us build out strategies to put your company on top.”
Digital Ad Management for Plumbers
“Not every client needs the same thing,” Williams says. “We tailor our approach to what our clients need most, working with them to create a holistic approach to their marketing. Our goal is find the best kind of advertising to advantageously move the needle forward for them.”
Online advertising, reputation management, SEO, and active social media presence are critical for today’s plumbers, and Mammoth Marketing keeps up with the latest trends as they emerge. “The landscape is always shifting, but we’re staying on top of the changes coming down the pipe so plumbing companies across the country can focus on their work. We establish solid partnerships to ensure effective results. Our favorite clients are the ones that collaborate with us and get excited as we work on projects to grow businesses together.”
