Sometimes success can be found in the most unexpected places. Happy accidents can lead to remarkable results, and Katarina Viva is a firsthand witness of the beautiful things that could happen when one takes a chance on themselves. Nowadays, she runs a thriving jewelry company that sells high-quality pieces infused with crystals, gemstones, rings, necklaces, anklets and many more. Fueled by her passion for serving others, Katarina continues to grow her budding jewelry company, Vivamacity.
The Vivamacity jewelry brand was not always in the cards for Katarina Viva. In fact, she has expressed that the company was started completely by mistake. She jokingly put up a listing on Etsy just to see what the process was, so she created an Etsy account with her gamer tag “Vivamacity.” She got her first sale and felt too bad to change the name after one customer made a purchase. So, at the tail end of 2016, she opened a location at the Grove from that one simple risk she took.
Nowadays, Vivamacity has grown into a reputable jewelry brand known all over the United States. Throughout the years, the brand has definitely come a long way. The feat is nothing short of amazing to think that it was started alone by a 20-year-old girl who only had $60 left in her bank at the time.
Since the company’s inception, Katarina Viva has always done things on her own. The company never had any investors to bump up the capital, but that did not stop Vivamacity from growing into a brand with over 600,000 Instagram followers in its first two years, becoming one of the first few Instagram brands in the world.
Katarina Viva has inspired many groundbreaking trends in the jewelry industry, which are now normalized worldwide. The thriving CEO grew Vivamacity from selling bohemian black cord chokers with silver charms to now selling 925 Sterling Silver high-quality chokers. As a result, Vivamacity has built a spotless reputation in the jewelry industry for selling pieces that offer the highest-quality materials in the market.
Due to the pristine quality of its pieces, Vivamacity boasts a 100% No Green Fingers policy. While 99% of jewelry brands out there cannot guarantee the lack of green fingers, Vivamacity can confidently say that its pieces only use the best quality 925 silver and a range of beautiful gemstones handpicked specifically by its expert artisans. Gemstones ranging from Ethiopian opal to rainbow moonstone, amethyst, and so much more can all be found at Vivamacity.
With the massive success that the company has acquired over the years, the threat of competition has brought counterfeit brands to replicate its success. Fortunately, Katarina remained unfazed when faced with the challenges. She quickly thought of a solution to the problem, and now her brand has become bigger than ever. “Sites like AliExpress began stealing my images and copying my designs, then a HUGE brand stole my original design, and I was so heartbroken. I wanted to begin trying to grow, and so I made a website,” explained Katarina Viva.
Ultimately, Katarina Viva hopes to inspire other people to follow their dreams and take that leap of faith. She is extremely grateful that her risk paid off and hopes other entrepreneurs will follow suit. Vivamacity is a testament to the power of self-trust and confidence. Betting on oneself is never a bad thing, and just like Katarina’s case, it could even lead to some life-changing results.
